Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Clothing Accessories in Germany
US$ 990.00
... volume grew at a slower pace of 2%. The apparent slower volume growth of clothing accessories was the result of the economic uncertainties, in which consumers paid ... much more money spent on clothing accessories which were perceived as being good quality. These higher... Euromonitor International's Clothing Accessories in Germany report offers a comprehensive guide ...
September 2013
22 pages
Men's Outerwear in Germany
US$ 990.00
... within the euro zone which had a dampening... Euromonitor International's Men's Outerwear in Germany report offers a comprehensive guide to the size and shape of the ... illustrate how the market is set to change. Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans). Data coverage: market sizes (historic and forecasts ...
September 2013
28 pages
Women's Outerwear in Germany
US$ 990.00
... 2012, current value and volume sales of women’s outerwear grew by 2% in Germany. Female consumers continued to make fashion purchases, even though at a lower ... search for quality and higher-priced products. Euromonitor International's Women's Outerwear in Germany report offers a comprehensive guide to the size and shape of the ...
September 2013
29 pages
Underwear, Nightwear and Swimwear in Germany
US$ 900.00
... items, such as shapewear for women... Euromonitor International's Underwear, Nightwear and Swimwear in Germany report offers a comprehensive guide to the size and ... . Why buy this report? Get a detailed picture of the Underwear, Nightwear and Swimwear market; Pinpoint growth sectors and identify factors ...
September 2013
28 pages
adidas AG in Apparel (Germany)
US$ 150.00
adidas AG pursues the objective to almost double its revenue until 2015. The manufacturer intends to achieve this goal through a stronger focus on sales ... and distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
September 2013
3 pages
C&A Mode KG in Apparel (Germany)
US$ 150.00
C&A Mode aims to further strengthen its position as a leading provider of value-for-money clothing in its biggest market. The company attempts to increase the ... distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
September 2013
3 pages
Deichmann SE in Apparel (Germany)
US$ 150.00
... The company planned 60 new stores and 73 refurbishments for 2012 in Germany. The increasing number of Deichmann stores and the company’s value-for-money ... and distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
September 2013
3 pages
KiK Textilien & Non-Food GmbH in Apparel (Germany)
US$ 150.00
The strategy of KiK Textilien & Non-Food aims at aggressive expansion in and outside of Germany. The company is considered a textile discounter as its success is based on the offer of low prices. KiK has currently 3,100 stores in Europe of which 2,500 are in Germany. The company ...
September 2013
3 pages
Nike Deutschland GmbH in Apparel (Germany)
US$ 150.00
... Nike have a nip-and-tuck race globally, Nike has to work hard not be outshone by adidas in the competitor’s home country. The brand’s ... the company invests in further expansion in Germany. Diversification and specialisation in specific product ranges will increase Nike’s popularity, helping it to compete with ...
September 2013
2 pages
Tom Tailor Holding AG in Apparel (Germany)
US$ 150.00
Tom Tailor Holding AG is a German apparel specialist retailer offering casual, mid-tier clothing. The player continues to pursue a multi-tiered price ... Germany as well as internationally. Over 2012-2013, Tom Tailor announced it will open 60 to 70 new retail outlets in order to increase overall value share, with ...
September 2013
2 pages
Zalando GmBH in Apparel (Germany)
US$ 150.00
Zalando GmbH is the fastest growing internet retailer in Germany and now broadens its distribution, by opening the doors to its first store-based outlet ... and distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
September 2013
3 pages
Zara Deutschland GmbH in Apparel (Germany)
US$ 150.00
Zara Deutschland continues to follow its expansion strategy. The parent company Inditex intends to increase its presence in Germany with its established and ... distribution data. Why buy this report? Get a detailed picture of the Apparel market; Pinpoint growth sectors and identify factors driving change; ...
September 2013
2 pages
Aeroxon Insect Control GmbH in Home Care (Germany)
US$ 150.00
Aeroxon Insect Control GmbH will continue to support its constantly growing revenue through measures which helped the company to achieve growth in the past: high investment into production technology as well as research and development. Euromonitor International Local Company Profiles are a concise ...
August 2013
2 pages
Burnus GmbH in Home Care (Germany)
US$ 150.00
Burnus GmbH will continue to follow the motto of “Ideen – Marken – Menschen” (translation: “Ideas – Brands – People”), showing the company’s strategy of focussing ... distribution data. Why buy this report? Get a detailed picture of the Home Care market; Pinpoint growth sectors and identify factors driving ...
August 2013
3 pages
Centralin Gesellschaft Kircher Chemie GmbH & Co KG in Home Care (Germany)
US$ 150.00
Centralin Gesellschaft Kircher Chemie GmbH & Co KG will continue to expand its value and volume sales by focusing on research and development to supply innovative high-quality products (made in Germany) at affordable prices, while protecting the environment. Despite its limited reach in Germany, the company’s ...
August 2013
2 pages
Jeyes Deutschland GmbH in Home Care (Germany)
US$ 150.00
Jeyes Deutschland GmbH experiences very strong competition in air care, toilet care and home insecticides in Germany. Jeyes divides its production ... of snapshot company profiles. Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data ...
August 2013
2 pages
Poliboy Brandt & Walther GmbH in Home Care (Germany)
US$ 150.00
Poliboy Brandt & Walther GmbH, as a traditional player, will continue to focus on the communication of its core values of product quality, with an emphasis on the usage of environment-friendly ingredients. The firm will maintain, support and strengthen its good reputation as an expert in special purpose ...
August 2013
2 pages
SC Johnson GmbH in Home Care (Germany)
US$ 150.00
... privately-owned company, SC Johnson GmbH has no openly commented on its strategies in general and for home care specifically. However, following the ... of snapshot company profiles. Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care. Data ...
August 2013
2 pages
Glass Tube Market in Germany to 2017 - Market Size, Trends, and Forecasts
US$ 653.00
... 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... KEY QUESTIONS SUCH AS: What is the size of the glass tube market in Germany? How is the market divided into different product segments? Which products ...
August 2013
15 pages
Dolomite Market in Germany to 2017 - Market Size, Trends, and Forecasts
US$ 653.00
... 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... ANSWERS KEY QUESTIONS SUCH AS: What is the size of the dolomite market in Germany? How is the market divided into different product segments? Which ...
August 2013
13 pages
Ear Care in Germany
US$ 990.00
... Germany in 2012, retail value sales of ear care increased by 3% to almost €27 million, making it still one of the smallest niche categories of the OTC market in Germany. According ... for ear wax removal) or went to a doctor when they had a problem which seemed more serious (for example... Euromonitor International's Ear Care in Germany report ...
August 2013
22 pages
GlaxoSmithKline GmbH & Co KG in Consumer Health (Germany)
US$ 150.00
Being a (comparatively small) part of a multinational, GlaxoSmithKline GmbH & Co KG as a German subsidiary is involved in research and development work in its three core product divisions: prescription medication, vaccination and consumer health. Its main focus in consumer health in Germany, however, due to ...
August 2013
3 pages
Hexal AG in Consumer Health (Germany)
US$ 150.00
... good value for money of its products to its target consumer group. Apart from that, Hexal AG continues to also focus on its leading role in ... . Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management. ...
August 2013
2 pages
Johnson & Johnson GmbH in Consumer Health (Germany)
US$ 150.00
Johnson & Johnson puts a strong focus on research and development. Product innovation is considered to be the key to success and new product launches are expected to drive growth in future. The company therefore heavily invests in research to develop new products and improve existing formulas in order to meet ...
August 2013
3 pages
Novartis Consumer Health GmbH in Consumer Health (Germany)
US$ 150.00
Novartis Consumer Health GmbH is a subsidiary of multinational giant Novartis AG, and active in self-medication, contact lenses and animal health. In all these ... data. Why buy this report? Get a detailed picture of the Consumer Health market; Pinpoint growth sectors and identify factors driving change; ...
August 2013
3 pages
PGT Healthcare in Consumer Health (Germany)
US$ 150.00
... formed a new joint venture in November 2011 with the name of PGT Healthcare. Procter & Gamble brings its competence in brand management into ... . Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management ...
August 2013
3 pages
Apparel Specialist Retailers in Germany
US$ 900.00
... the review period as a whole, continued to be the main story in apparel specialist retailers in Germany in 2012. According to trade associations, larger players with ... and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading ...
July 2013
36 pages
Aldi Group in Retailing (Germany)
US$ 150.00
... Aldi Nord and Aldi Süd are discussed together under the GBO Aldi Group. The reason for this is the fact that from a consumer’s point of view it is one ... both parts of the company are not in direct competition with each other, since Germany (and the rest of the world) has been separated into two territories, ...
July 2013
4 pages
Bofrost Dienstleistungs GmbH & Co KG in Retailing (Germany)
US$ 150.00
... plans to achieve this goal through strategic expansion in other European markets, especially EU countries such as France, Austria and Spain, where Bofrost so far has only a small presence. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken ...
July 2013
3 pages
Coop eG in Retailing (Germany)
US$ 150.00
Compared with giants such as Aldi, Edeka, Lidl and Rewe, Coop is a rather small player in retailing in Germany, which means that the company has certain ... distribution data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
2 pages
DM-Drogerie Markt GmbH & Co KG in Retailing (Germany)
US$ 150.00
... to be young families and older people. The company is expected to open more outlets in the north of Germany, where its presence is still fragmented. Apart from new store openings, DM-Drogerie Markt is constantly equipping its... Euromonitor International Local Company Profiles ...
July 2013
4 pages
Furniture and Homewares Stores in Germany
US$ 990.00
... economic developments. However, this created an enormous... Euromonitor International's Furniture and Homewares Stores in Germany report offers insight into key trends and developments driving ... . Why buy this report? Get a detailed picture of the Furniture and Homewares Stores market; Pinpoint growth sectors and identify factors driving change ...
July 2013
35 pages
Globus Holding GmbH & Co in Retailing (Germany)
US$ 150.00
Globus is trying to improve its positions in both hypermarkets and home improvement and gardening stores, as both channels are seeing fierce competition. Margins are generally low, and a high percentage of sales is generated by special offers. As a consequence of the declining population and the expected ...
July 2013
3 pages
Home Improvement and Gardening Stores in Germany
US$ 990.00
Retail current value sales in home improvement and gardening stores increased for the third year in a row in Germany in 2012, this time by 2%. The channel profited from ... consumer confidence and higher purchasing power. Euromonitor International's Home Improvement and Gardening Stores in Germany report offers insight into key trends and developments driving ...
July 2013
45 pages
Hornbach Baumarkt AG in Retailing (Germany)
US$ 150.00
... , but claims to offer permanently very low prices. This also serves Hornbach’s commercial... Euromonitor International Local Company Profiles are a concise set of ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
J Bünting's Beteiligungs AG in Retailing (Germany)
US$ 150.00
J Bünting’s Beteiligungs, as a conglomerate of many different subsidiaries, will continue to apply strategies which proved to be successful during the review period over the forecast period. These include investment in existing outlets, as well as the opening of new outlets, and efforts to implement the ...
July 2013
2 pages
Penny-Markt GmbH in Retailing (Germany)
US$ 150.00
Penny-Markt, which is exclusively active in discounters, is part of Rewe Group, one of Germany’s retail giants. Due to problems in its domestic market, Germany, Penny ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
Praktiker Bau & Heimwerkermärkte Holding AG in Retailing (Germany)
US$ 150.00
Praktiker Bau & Heimwerkermärkte Holding AG known as Praktiker has set up a huge restructuring programme, during which about half of all Praktiker outlets will be transformed into Max Bahr outlets by the end of 2013. The transformation will affect the ...
July 2013
3 pages
Rossmann KG, Dirk in Retailing (Germany)
US$ 150.00
Dirk Rossmann intends to continue its expansion in 2013 and the following years with the same high speed as during 2012. The company will focus on expanding its network of outlets in southern Germany, where its presence is still rather low compared with its main competitor DM-Drogerie ...
July 2013
4 pages
Schlecker, Anton in Retailing (Germany)
US$ 150.00
... , only 90 had been taken over by Rossmann by the beginning of 2013, one of Schlecker’s main competitors. All other outlets were closed,... Euromonitor International ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
4 pages
Tchibo GmbH in Retailing (Germany)
US$ 150.00
... likely to be carried forward and further improved over the forecast period. Tchibo is also likely... Euromonitor International Local Company Profiles are a concise set ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
Zalando GmBH in Retailing (Germany)
US$ 150.00
To promote brand awareness in Germany, Zalando will continue to run large-scale marketing activities, including TV spots and cooperation with popular shows, ... distribution data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
Fruit/Vegetable Juice in Germany
US$ 990.00
... orange juice concentrate, one of the most important raw materials – reached a historical high over the last two years. Euromonitor International's Fruit/Vegetable Juice in Germany ... data. Why buy this report? Get a detailed picture of the Fruit/Vegetable Juice market; Pinpoint growth sectors and identify factors driving change ...
July 2013
48 pages
Bionade GmbH in Soft Drinks (Germany)
US$ 150.00
Bionade GmbH will try to strengthen its position and seek further expansion through concentrated advertising campaigns aiming at positioning Bionade as a local ... distribution data. Why buy this report? Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving ...
July 2013
2 pages
Danone Waters Deutschland GmbH in Soft Drinks (Germany)
US$ 150.00
Danone Waters Deutschland GmbH is the second biggest player in bottled water in Germany. The company offers different brands within bottled water, ... of snapshot company profiles. Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, ...
July 2013
2 pages
