adidas AG in Apparel (Germany)
adidas AG pursues the objective to almost double its revenue until 2015. The manufacturer intends to achieve this goal through a stronger focus on sales through channels and stores which the company can control itself. This includes own stores, e-commerce, the so-called shop-in-shop concept, joint ventures, mono-branded franchise stores and co-branded stores. Furthermore, continuous sponsorship of famous, as well as upcoming teams and athletes, is planned as well as unceasing launches of...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 adidas AG: Key Facts
Company Background
Chart 1 adidas AG: Adidas in Berlin
Production
Competitive Positioning
Summary 2 adidas AG: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 adidas AG: Key Facts
Company Background
Chart 1 adidas AG: Adidas in Berlin
Production
Competitive Positioning
Summary 2 adidas AG: Competitive Position 2012
Internet Strategy