Zara Deutschland GmbH in Apparel (Germany)

September 2013 | 2 pages | ID: Z7E2B40DBDFEN
Euromonitor International Ltd

Abstracts

Zara Deutschland continues to follow its expansion strategy. The parent company Inditex intends to increase its presence in Germany with its established and new brands. In March 2011, the first Zara Home shop in Frankfurt opened its doors to customers. In August 2011, Inditex launched with Bershka, a new brand to Germany and opened its first store in the capital Berlin. The online store, introduced in 2010, has been well received by its customers and gains increasing importance.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Zara Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Zara Deutschland GmbH: Competitive Position 2012
Internet Strategy