Nike Deutschland GmbH in Apparel (Germany)
Although the big sportswear players adidas and Nike have a nip-and-tuck race globally, Nike has to work hard not be outshone by adidas in the competitor’s home country. The brand’s awareness and positioning is supported by large marketing campaigns and the company invests in further expansion in Germany. Diversification and specialisation in specific product ranges will increase Nike’s popularity, helping it to compete with other leaders. In a football nation like Germany, the company very much...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Clothing, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Nike Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Deutschland GmbH: Competitive Position 2012
Internet Strategy
Key Facts
Summary 1 Nike Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Deutschland GmbH: Competitive Position 2012
Internet Strategy