Advertising Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Found 861 publications
Global Outdoor Advertising Market Report: 2016 Edition US$ 800.00

... outdoor advertising media solutions and low cost advertising medium. However, the expansion of global outdoor advertising market is hindered by stringent regulations and billboard operators as permit holders. The report “Global Outdoor Advertising Market” provides an in-depth analysis of the global market ...

Feb, 2016 58 pages
Aerospace & Defense in Argentina US$ 350.00

... Argentina economy KEY QUESTIONS ANSWERED What was the size of the Argentina banks market by value in 2014? What will be the size of the Argentina banks market in 2019? What factors are affecting the strength of competition in the Argentina banks market? How has ...

Jul, 2015 34 pages
Advertising in Turkey US$ 350.00

... Turkey economy KEY QUESTIONS ANSWERED What was the size of the Turkey confectionery market by value in 2014? What will be the size of the Turkey confectionery market in 2019? What factors are affecting the strength of competition in the Turkey confectionery market? How has ...

Apr, 2015 31 pages
Advertising in South Korea US$ 350.00

... South Korea economy KEY QUESTIONS ANSWERED What was the size of the South Korea semiconductors market by value in 2014? What will be the size of the South Korea semiconductors market in 2019? What factors are affecting the strength of competition in the South Korea semiconductors market? How has ...

Apr, 2015 36 pages
Advertising in South Africa US$ 350.00

... into general trends within the South Africa economy KEY QUESTIONS ANSWERED What was the size of the South Africa soft drinks market by value in 2014? What will be the size of the South Africa soft drinks market in 2019? What factors are affecting the strength of competition in the South Africa soft drinks market ...

Apr, 2015 42 pages
Advertising in Singapore US$ 350.00

... into general trends within the Singapore economy KEY QUESTIONS ANSWERED What was the size of the Singapore soft drinks market by value in 2014? What will be the size of the Singapore soft drinks market in 2019? What factors are affecting the strength of competition in the Singapore soft drinks market ...

Apr, 2015 42 pages
Advertising in Russia US$ 350.00

... market in Russia Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the pcs market in Russia Leading company ... Russia economy KEY QUESTIONS ANSWERED What was the size of the Russia pcs market by value in 2015? What will be the size of the Russia pcs market in 2020? What factors are affecting the strength of competition in the Russia pcs market? How has ...

Apr, 2015 39 pages
Advertising in North America US$ 350.00

... North America economy KEY QUESTIONS ANSWERED What was the size of the North America confectionery market by value in 2014? What will be the size of the North America confectionery market in 2019? What factors are affecting the strength of competition in the North America confectionery market? How has ...

Apr, 2015 35 pages
Advertising in Mexico US$ 350.00

... into general trends within the Mexico economy KEY QUESTIONS ANSWERED What was the size of the Mexico soft drinks market by value in 2014? What will be the size of the Mexico soft drinks market in 2019? What factors are affecting the strength of competition in the Mexico soft drinks market ...

Apr, 2015 43 pages
Advertising in Indonesia US$ 350.00

... Indonesia economy KEY QUESTIONS ANSWERED What was the size of the Indonesia dairy market by value in 2014? What will be the size of the Indonesia dairy market in 2019? What factors are affecting the strength of competition in the Indonesia dairy market? How has ...

Apr, 2015 46 pages
Advertising in India US$ 350.00

... into general trends within the India economy KEY QUESTIONS ANSWERED What was the size of the India soft drinks market by value in 2014? What will be the size of the India soft drinks market in 2019? What factors are affecting the strength of competition in the India soft drinks market ...

Apr, 2015 40 pages
Advertising in Brazil US$ 350.00

... into general trends within the Brazil economy KEY QUESTIONS ANSWERED What was the size of the Brazil soft drinks market by value in 2014? What will be the size of the Brazil soft drinks market in 2019? What factors are affecting the strength of competition in the Brazil soft drinks market ...

Apr, 2015 41 pages
Advertising in Australia US$ 350.00

... into general trends within the Australia economy KEY QUESTIONS ANSWERED What was the size of the Australia soft drinks market by value in 2014? What will be the size of the Australia soft drinks market in 2019? What factors are affecting the strength of competition in the Australia soft drinks market ...

Apr, 2015 43 pages
Advertising: Top 5 Emerging Markets Industry Guide US$ 995.00

... the future growth prospects of the emerging five advertising market with five year forecasts Compares data from Brazil, China, India, Mexico and South ... advertising market by value in 2014? What will be the size of the emerging five advertising market in 2019? What factors are affecting the strength of competition in the emerging five advertising market ...

Apr, 2015 100 pages
Advertising: North America (NAFTA) Industry Guide US$ 795.00

... The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA ... NAFTA advertising market by value in 2014? What will be the size of the NAFTA advertising market in 2019? What factors are affecting the strength of competition in the NAFTA advertising ...

Apr, 2015 72 pages
Advertising: Global Industry Almanac US$ 2,995.00

... and therefore attractiveness of the global advertising market Leading company profiles reveal details of key advertising market players’ global operations and financial ... was the size of the global advertising market by value in 2014? What will be the size of the global advertising market in 2019? What factors ...

Apr, 2015 376 pages
Advertising: Global Group of Eight (G8) Industry Guide US$ 1,495.00

... intensity and therefore attractiveness of the G8 advertising market Leading company profiles reveal details of key advertising market players’ G8 operations and financial performance ... G8 advertising market by value in 2014? What will be the size of the G8 advertising market in 2019? What factors are affecting the strength of competition in the G8 advertising ...

Apr, 2015 149 pages
Advertising: BRIC (Brazil, Russia, India, China) Industry Guide US$ 995.00

... BRIC advertising market with five year forecasts Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country HIGHLIGHTS Brazil, Russian Federation, India and China (BRIC) are the emerging ...

Apr, 2015 86 pages
China’s Top 50 Advertising Companies in 2015 US$ 6,500.00

... China’s advertising industry will be; To analyze major r advertising companies in China; To find out the key strengths and weakness of China’s advertising companies, and the threats and opportunities they face; To reveal opportunities in Chinese advertising ...

Oct, 2015
Global In-app Advertising Market 2015-2019 US$ 2,500.00

... global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market. Technavio's report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with ...

Sep, 2015 57 pages
Analysis of Major Advertising Listed Company in the Globe US$ 3,500.00

... report, ASKCI will introduction to market situation of advertising industry in global, as well as analyzes the major advertising listed company in the globe, including business structure, operation ...

Aug, 2015
Advertising and the Second Screen: When TV Becomes Interactive and Targeted US$ 2,200.00

... Internet. Television is the only traditional media to still be enjoying an increase in advertising revenue around the globe. But the Internet ... Internet access in Western countries, and the rapid adoption of new screens have resulted in the widespread use of second screens to access TV content ...

Jul, 2015 56 pages
Cross-Platform Advertising: Market Research Report US$ 4,500.00

This report analyzes the worldwide markets for Cross-Platform Advertising in US$ Million. The report provides separate comprehensive analytics for the US, ... forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary ...

Jan, 2015 226 pages
Yahoo Buys BrightRoll – The Future of Programmatic Video Advertising US$ 1,900.00

... November 2014, Yahoo acquired BrightRoll, a programmatic video advertising platform, for US$640 million. This acquisition ... brands? How the addition of programmatic video advertising will improve Yahoo's value proposition? Who are the key players programmatic video ...

Oct, 2014 8 pages
Interactive Model - Social Media Advertising Spend in the US US$ 1,900.00

... : How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in the UK US$ 1,900.00

... : How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Spain US$ 1,900.00

Social media advertising spend in the Spain stood at US$141 million by end of 2013, accounting for 11.0% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Russia US$ 1,900.00

Social media advertising spend in the Russia stood at US$362 million by end of 2013, accounting for 14.4% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Italy US$ 1,900.00

Social media advertising spend in the Italy stood at US$102 million by end of 2013, accounting for 5.4% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in India US$ 1,900.00

Social media advertising spend in the India stood at US$89 million by end of 2013, accounting for 13.7% of online advertising. During 2009-2013, social media advertising in the country has ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Germany US$ 1,900.00

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising. During 2009-2013, social media advertising in the country has ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in France US$ 1,900.00

Social media advertising spend in the France stood at US$275 million by end of 2013, accounting for 6.4% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in China US$ 1,900.00

Social media advertising spend in the China stood at US$1.3 billion by end of 2013, accounting for 8.4% of online advertising. During 2009-2013, social media advertising in the country has ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Canada US$ 1,900.00

Social media advertising spend in the Canada stood at US$331 million by end of 2013, accounting for 9.1% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Brazil US$ 1,900.00

Social media advertising spend in the Brazil stood at US$326 million by end of 2013, accounting for 10.6% of total online advertising. During 2009-2013, social media advertising in the ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Australia US$ 1,900.00

Social media advertising spend in the Australia stood at US$605 million by end of 2013, accounting for 15.0% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Digital Advertising Spend in the US US$ 1,400.00

Online advertising spend in the US stood at US$44.6 billion by end of 2013, accounting for 25.2% of total advertising. During 2009-2013, online advertising in the country has increased ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in the UK US$ 1,400.00

Online advertising spend in the UK stood at US$10.6 billion by end of 2013, accounting for 39.0% of total advertising. During 2009-2013, online advertising in the country has increased ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Spain US$ 1,400.00

Online advertising spend in Spain stood at US$1.3 billion by end of 2013, accounting for 20.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Russia US$ 1,400.00

Online advertising spend in Russia stood at US$2.5 billion by end of 2013, accounting for 22.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Italy US$ 1,400.00

Online advertising spend in Italy stood at US$1.9 billion by end of 2013, accounting for 17.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in India US$ 1,400.00

Online advertising spend in India stood at US$0.65 billion by end of 2013, accounting for 8.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Germany US$ 1,400.00

Online advertising spend in Germany stood at US$10.7 billion by end of 2013, accounting for 21.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in France US$ 1,400.00

Online advertising spend in France stood at US$4.3 billion by end of 2013, accounting for 19.3% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in China US$ 1,400.00

Online advertising spend in China stood at US$15.2 billion by end of 2013, accounting for 29.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Canada US$ 1,400.00

Online advertising spend in Canada stood at US$3.6 billion by end of 2013, accounting for 24.6% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Brazil US$ 1,400.00

Online advertising spend in Brazil stood at US$3.1 billion by end of 2013, accounting for 13.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Australia US$ 1,400.00

Online advertising spend in Australia stood at US$4.0 billion by end of 2013, accounting for 28.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Databook - Social Media Advertising Spend in the US, 2015 US$ 1,400.00

... questions: How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 140 pages
Databook - Social Media Advertising Spend in the UK, 2015 US$ 1,400.00

... questions: How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 136 pages
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