The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
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2022 U.S. Advertising Agencies Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Advertising Agencies Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2019 current ...
October 2021
195 pages
2022 U.S. Direct Mail Advertising Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Direct Mail Advertising Industry-Industry & Market report, published annually by Barnes Reports, contains ... features 2019 current and 2020 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and ...
October 2021
195 pages
2022 U.S. Display Advertising Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Display Advertising Industry-Industry & Market Report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2019 current ...
October 2021
195 pages
2022 U.S. Public Relations Agencies Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Public Relations Agencies Industry- ... 2019 current and 2020 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States ... Establishments providing lobbying, political consulting, or public relations consulting are included in this industry. ...
October 2021
195 pages
Advertising in France: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
September 2021
15 pages
Advertising in Japan: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
September 2021
15 pages
Advertising in Germany: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market;Pinpoint growth sectors and identify factors ...
September 2021
15 pages
Advertising in Mexico: ISIC 743
US$ 150.00
... report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data ... the market is set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data coverage: market sizes ...
September 2021
13 pages
Advertising in China: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
September 2021
15 pages
Advertising in India: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
September 2021
14 pages
Advertising in Canada: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
July 2021
11 pages
Advertising in Italy: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
July 2021
13 pages
Advertising in the UK: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
July 2021
15 pages
