Advertising Market Research Reports & Industry Analysis

The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.

The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.

The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.

Found 848 publications
Analysis of Major Advertising Listed Company in the Globe US$ 3,500.00

... report, ASKCI will introduction to market situation of advertising industry in global, as well as analyzes the major advertising listed company in the globe, including business structure, operation ...

Aug, 2015
Advertising and the Second Screen: When TV Becomes Interactive and Targeted US$ 2,200.00

... Internet. Television is the only traditional media to still be enjoying an increase in advertising revenue around the globe. But the Internet ... Internet access in Western countries, and the rapid adoption of new screens have resulted in the widespread use of second screens to access TV content ...

Jul, 2015 56 pages
Cross-Platform Advertising: Market Research Report US$ 4,500.00

This report analyzes the worldwide markets for Cross-Platform Advertising in US$ Million. The report provides separate comprehensive analytics for the US, ... forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary ...

Jan, 2015 226 pages
Yahoo Buys BrightRoll – The Future of Programmatic Video Advertising US$ 1,900.00

... November 2014, Yahoo acquired BrightRoll, a programmatic video advertising platform, for US$640 million. This acquisition ... brands? How the addition of programmatic video advertising will improve Yahoo's value proposition? Who are the key players programmatic video ...

Oct, 2014 8 pages
Interactive Model - Social Media Advertising Spend in the US US$ 1,900.00

... : How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in the UK US$ 1,900.00

... : How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Spain US$ 1,900.00

Social media advertising spend in the Spain stood at US$141 million by end of 2013, accounting for 11.0% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Russia US$ 1,900.00

Social media advertising spend in the Russia stood at US$362 million by end of 2013, accounting for 14.4% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Italy US$ 1,900.00

Social media advertising spend in the Italy stood at US$102 million by end of 2013, accounting for 5.4% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in India US$ 1,900.00

Social media advertising spend in the India stood at US$89 million by end of 2013, accounting for 13.7% of online advertising. During 2009-2013, social media advertising in the country has ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Germany US$ 1,900.00

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising. During 2009-2013, social media advertising in the country has ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in France US$ 1,900.00

Social media advertising spend in the France stood at US$275 million by end of 2013, accounting for 6.4% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in China US$ 1,900.00

Social media advertising spend in the China stood at US$1.3 billion by end of 2013, accounting for 8.4% of online advertising. During 2009-2013, social media advertising in the country has ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Canada US$ 1,900.00

Social media advertising spend in the Canada stood at US$331 million by end of 2013, accounting for 9.1% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Brazil US$ 1,900.00

Social media advertising spend in the Brazil stood at US$326 million by end of 2013, accounting for 10.6% of total online advertising. During 2009-2013, social media advertising in the ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Social Media Advertising Spend in Australia US$ 1,900.00

Social media advertising spend in the Australia stood at US$605 million by end of 2013, accounting for 15.0% of online advertising. During 2009-2013, social media advertising in the country ... spend on social media? Which advertising formats are gaining popularity on social media to target consumers? Which social media sites are gaining / losing market share? How is social media mobile ...

Apr, 2015
Interactive Model - Digital Advertising Spend in the US US$ 1,400.00

Online advertising spend in the US stood at US$44.6 billion by end of 2013, accounting for 25.2% of total advertising. During 2009-2013, online advertising in the country has increased ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in the UK US$ 1,400.00

Online advertising spend in the UK stood at US$10.6 billion by end of 2013, accounting for 39.0% of total advertising. During 2009-2013, online advertising in the country has increased ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Spain US$ 1,400.00

Online advertising spend in Spain stood at US$1.3 billion by end of 2013, accounting for 20.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Russia US$ 1,400.00

Online advertising spend in Russia stood at US$2.5 billion by end of 2013, accounting for 22.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Italy US$ 1,400.00

Online advertising spend in Italy stood at US$1.9 billion by end of 2013, accounting for 17.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in India US$ 1,400.00

Online advertising spend in India stood at US$0.65 billion by end of 2013, accounting for 8.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Germany US$ 1,400.00

Online advertising spend in Germany stood at US$10.7 billion by end of 2013, accounting for 21.7% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in France US$ 1,400.00

Online advertising spend in France stood at US$4.3 billion by end of 2013, accounting for 19.3% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in China US$ 1,400.00

Online advertising spend in China stood at US$15.2 billion by end of 2013, accounting for 29.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Canada US$ 1,400.00

Online advertising spend in Canada stood at US$3.6 billion by end of 2013, accounting for 24.6% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Brazil US$ 1,400.00

Online advertising spend in Brazil stood at US$3.1 billion by end of 2013, accounting for 13.0% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Interactive Model - Digital Advertising Spend in Australia US$ 1,400.00

Online advertising spend in Australia stood at US$4.0 billion by end of 2013, accounting for 28.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR ... utilized? Which marketing objectives are driving the online advertising spend? Which online advertising formats are gaining popularity to target consumers? Which ...

Apr, 2015
Databook - Social Media Advertising Spend in the US, 2015 US$ 1,400.00

... questions: How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 140 pages
Databook - Social Media Advertising Spend in the UK, 2015 US$ 1,400.00

... questions: How is social media advertising spending expected to grow over the next five years? How much is being spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 136 pages
Databook - Social Media Advertising Spend in Spain, 2015 US$ 1,400.00

Social media advertising spend in Spain stood at US$0.2 billion by end of 2014, accounting for 13.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 41.7%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 132 pages
Databook - Social Media Advertising Spend in Russia, 2015 US$ 1,400.00

Social media advertising spend in Russia stood at US$0.5 billion by end of 2014, accounting for 15.9% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 51.7%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 134 pages
Databook - Social Media Advertising Spend in Italy, 2015 US$ 1,400.00

Social media advertising spend in Italy stood at US$0.1 billion by end of 2014, accounting for 7.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 45.5%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 133 pages
Databook - Social Media Advertising Spend in India, 2015 US$ 1,400.00

Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 61.9%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 138 pages
Databook - Social Media Advertising Spend in Germany, 2015 US$ 1,400.00

Social media advertising spend in Germany stood at US$1.4 billion by end of 2014, accounting for 12.3% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 34.7%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 136 pages
Databook - Social Media Advertising Spend in France, 2015 US$ 1,400.00

Social media advertising spend in France stood at US$0.4 billion by end of 2014, accounting for 8.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 43.5%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 135 pages
Databook - Social Media Advertising Spend in China, 2015 US$ 1,400.00

Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.5%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 133 pages
Databook - Social Media Advertising Spend in Canada, 2015 US$ 1,400.00

Social media advertising spend in Canada stood at US$0.5 billion by end of 2014, accounting for 10.9% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.9%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 135 pages
Databook - Social Media Advertising Spend in Brazil, 2015 US$ 1,400.00

Social media advertising spend in Brazil stood at US$0.5 billion by end of 2014, accounting for 12.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 70.3%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 136 pages
Databook - Social Media Advertising Spend in Australia, 2015 US$ 1,400.00

Social media advertising spend in Australia stood at US$0.8 billion by end of 2014, accounting for 17.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 40.6%. This ... spent on social media advertising by industry? How is social media marketing budget being allocated and utilized? Which marketing objectives are driving the advertising spend on social media? Which advertising formats ...

Apr, 2015 135 pages
Databook - Digital Advertising Spend in the US, 2015 US$ 1,100.00

Online advertising spend in the US stood at US$52.1 billion by end of 2014, accounting for 28.2% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 10.5% to reach US$89.0 billion in 2019, accounting for 39.2% of the total advertising spend. This report answers the following ...

Apr, 2015 145 pages
Databook - Digital Advertising Spend in the UK, 2015 US$ 1,100.00

Online advertising spend in the UK stood at US$11.8 billion by end of 2014, accounting for 40.8% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 8.7% to reach US$18.3 billion in 2019, accounting for 47.2% of the total advertising spend. This report answers the following ...

Apr, 2015 141 pages
Databook - Digital Advertising Spend in Spain, 2015 US$ 1,100.00

Online advertising spend in Spain stood at US$1.4 billion by end of 2014, accounting for 22.1% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 5.2%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 6.5% to reach US$1.9 billion in 2019, accounting for 28.3% of the total advertising spend. This report answers the following ...

Apr, 2015 137 pages
Databook - Digital Advertising Spend in Russia, 2015 US$ 1,100.00

Online advertising spend in Russia stood at US$3.2 billion by end of 2014, accounting for 24.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 37.0%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 19.0% to reach US$8.0 billion in 2019, accounting for 41.7% of the total advertising spend. This report answers the following ...

Apr, 2015 135 pages
Databook - Digital Advertising Spend in Italy, 2015 US$ 1,100.00

Online advertising spend in Italy stood at US$2.0 billion by end of 2014, accounting for 18.2% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 8.2%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 6.9% to reach US$2.9 billion in 2019, accounting for 23.7% of the total advertising spend. This report answers the following ...

Apr, 2015 139 pages
Databook - Digital Advertising Spend in India, 2015 US$ 1,100.00

Online advertising spend in India stood at US$0.8 billion by end of 2014, accounting for 10.6% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 37.1%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 22.4% to reach US$2.4 billion in 2019, accounting for 22.4% of the total advertising spend. This report answers the following ...

Apr, 2015 140 pages
Databook - Digital Advertising Spend in Germany, 2015 US$ 1,100.00

Online advertising spend in Germany stood at US$11.7 billion by end of 2014, accounting for 23.5% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 10.2%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 6.5% to reach US$16.4 billion in 2019, accounting for 31.2% of the total advertising spend. This report answers the following ...

Apr, 2015 141 pages
Databook - Digital Advertising Spend in France, 2015 US$ 1,100.00

Online advertising spend in France stood at US$4.7 billion by end of 2014, accounting for 20.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 10.1%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 4.2% to reach US$5.9 billion in 2019, accounting for 25.4% of the total advertising spend. This report answers the following ...

Apr, 2015 138 pages
Databook - Digital Advertising Spend in China, 2015 US$ 1,100.00

Online advertising spend in China stood at US$24.2 billion by end of 2014. During 2010-2014, online advertising in the country has increased at a CAGR of 37.9%. This growth is expected to continue ... advertising by industry? How is online marketing budget being allocated and utilized? Which marketing objectives are driving the online advertising spend? Which online advertising ...

Apr, 2015 141 pages
Databook - Digital Advertising Spend in Canada, 2015 US$ 1,100.00

Online advertising spend in Canada stood at US$4.2 billion by end of 2014, accounting for 25.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 16.1%. This ... -2019), Socintel360 expects online advertising spend to grow at a CAGR of 12.0% to reach US$7.5 billion in 2019, accounting for 31.7% of the total advertising spend. This report answers the following ...

Apr, 2015 140 pages
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