The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
Publications found:
725
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Advertising in the United Kingdom: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
December 2019
8 pages
Advertising sector scorecard - Thematic Research
US$ 1,950.00
Advertising Sector Scorecard - Thematic Research SUMMARY The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market. Data ... they typically originate from external industries. This Advertising Sector Scorecard provides a top-down, comprehensive outlook for ...
November 2019
18 pages
Advertising in China: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
October 2019
6 pages
2020 U.S. Advertising Agencies Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Advertising Agencies Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2019 current ...
October 2019
195 pages
2020 U.S. Direct Mail Advertising Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Direct Mail Advertising Industry-Industry & Market report, published annually by Barnes Reports, contains ... features 2019 current and 2020 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and ...
October 2019
195 pages
2020 U.S. Public Relations Agencies Industry-Industry & Market Report
US$ 149.00
The 2019 U.S. Public Relations Agencies Industry- ... 2019 current and 2020 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States ... Establishments providing lobbying, political consulting, or public relations consulting are included in this industry. ...
October 2019
195 pages
Advertising in Japan: ISIC 743
US$ 150.00
... comprehensive guide to the size and shape of the Advertising market at a national level. It provides the ... set to change. Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television. Data ... ? Get a detailed picture of the Advertising market; Pinpoint growth sectors and identify factors ...
September 2019
6 pages
Advertising Agencies Africa Report & Database
US$ 1,650.00
ADVERTISING AGENCIES AFRICA REPORT + DATABASE The Advertising Agencies Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1918 pages
Advertising Agencies Asia Report & Database
US$ 1,650.00
ADVERTISING AGENCIES ASIA REPORT + DATABASE The Advertising Agencies Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3 Time s...
September 2019
1978 pages
Advertising Agencies Canada and USA Report & Database
US$ 1,650.00
ADVERTISING AGENCIES CANADA & USA REPORT + DATABASE The Advertising Agencies Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit NAICS P...
September 2019
1985 pages
Advertising Agencies Central America Report & Database
US$ 1,650.00
ADVERTISING AGENCIES CENTRAL AMERICA REPORT + DATABASE The Advertising Agencies Central America Report & Database gives Market Consumption/Products/Services for 31 countries by 6 to 10-Digit NAICS Pro...
September 2019
1936 pages
Advertising Agencies Eurasia Report & Database
US$ 1,650.00
ADVERTISING AGENCIES EURASIA REPORT + DATABASE The Advertising Agencies Eurasia Report & Database gives Market Consumption/Products/Services for 4 countries by 6 to 10-Digit NAICS Product Codes by 3 T...
September 2019
1987 pages
Advertising Agencies Europe Report & Database
US$ 1,650.00
ADVERTISING AGENCIES EUROPE REPORT + DATABASE The Advertising Agencies Europe Report & Database gives Market Consumption/Products/Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1933 pages
Advertising Agencies Middle East Report & Database
US$ 1,650.00
ADVERTISING AGENCIES MIDDLE EAST REPORT + DATABASE The Advertising Agencies Middle East Report & Database gives Market Consumption/Products/Services for 19 countries by 6 to 10-Digit NAICS Product Cod...
September 2019
1962 pages
Advertising Agencies Oceania Report & Database
US$ 1,650.00
ADVERTISING AGENCIES OCEANIA REPORT + DATABASE The Advertising Agencies Oceania Report & Database gives Market Consumption/Products/Services for 17 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
1970 pages
Advertising Agencies South America Report & Database
US$ 1,650.00
ADVERTISING AGENCIES SOUTH AMERICA REPORT + DATABASE The Advertising Agencies South America Report & Database gives Market Consumption/Products/Services for 13 countries by 6 to 10-Digit NAICS Product...
September 2019
1943 pages
Advertising Agencies World Report & Database
US$ 2,850.00
ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption/Products/Services for over 200 ... Parameters, Marketing Costs, Markets, Decision Makers, Performance, Product Launch. WORLD & NATIONAL REPORT MARKET DATABASE & SPREADSHEETS. FINANCIAL SPREADSHEETS & DATABASES. INDUSTRY ...
September 2019
2188 pages
Direct Mail Advertising Africa Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING AFRICA REPORT + DATABASE The Direct Mail Advertising Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes b...
September 2019
1919 pages
Direct Mail Advertising Asia Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING ASIA REPORT + DATABASE The Direct Mail Advertising Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
1976 pages
Direct Mail Advertising Canada and USA Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING CANADA & USA REPORT + DATABASE The Direct Mail Advertising Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit N...
September 2019
1912 pages
Direct Mail Advertising Central America Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING CENTRAL AMERICA REPORT + DATABASE The Direct Mail Advertising Central America Report & Database gives Market Consumption/Products/Services for 31 countries by 6 to 10-Digit NAI...
September 2019
1998 pages
Direct Mail Advertising Eurasia Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING EURASIA REPORT + DATABASE The Direct Mail Advertising Eurasia Report & Database gives Market Consumption/Products/Services for 4 countries by 6 to 10-Digit NAICS Product Codes...
September 2019
1977 pages
Direct Mail Advertising Europe Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING EUROPE REPORT + DATABASE The Direct Mail Advertising Europe Report & Database gives Market Consumption/Products/Services for 44 countries by 6 to 10-Digit NAICS Product Codes b...
September 2019
1921 pages
Direct Mail Advertising Middle East Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING MIDDLE EAST REPORT + DATABASE The Direct Mail Advertising Middle East Report & Database gives Market Consumption/Products/Services for 19 countries by 6 to 10-Digit NAICS Produ...
September 2019
1904 pages
Direct Mail Advertising Oceania Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING OCEANIA REPORT + DATABASE The Direct Mail Advertising Oceania Report & Database gives Market Consumption/Products/Services for 17 countries by 6 to 10-Digit NAICS Product Codes...
September 2019
1933 pages
Direct Mail Advertising South America Report & Database
US$ 1,650.00
DIRECT MAIL ADVERTISING SOUTH AMERICA REPORT + DATABASE The Direct Mail Advertising South America Report & Database gives Market Consumption/Products/Services for 13 countries by 6 to 10-Digit NAICS P...
September 2019
1923 pages
Direct Mail Advertising World Report & Database
US$ 2,850.00
DIRECT MAIL ADVERTISING WORLD REPORT + DATABASE The Direct Mail Advertising World Report & Database gives Market Consumption/Products/Services for over 200 countries by 6 to 10-Digit NAICS Product Cod...
September 2019
2038 pages
Display Advertising Africa Report & Database
US$ 1,650.00
DISPLAY ADVERTISING AFRICA REPORT + DATABASE The Display Advertising Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...
September 2019
1988 pages
Display Advertising Asia Report & Database
US$ 1,650.00
DISPLAY ADVERTISING ASIA REPORT + DATABASE The Display Advertising Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3 Time ser...
September 2019
1971 pages
Display Advertising Canada and USA Report & Database
US$ 1,650.00
DISPLAY ADVERTISING CANADA & USA REPORT + DATABASE The Display Advertising Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit NAICS Pro...
September 2019
1905 pages
Display Advertising Central America Report & Database
US$ 1,650.00
DISPLAY ADVERTISING CENTRAL AMERICA REPORT + DATABASE The Display Advertising Central America Report & Database gives Market Consumption/Products/Services for 31 countries by 6 to 10-Digit NAICS Produ...
September 2019
1990 pages
Display Advertising Eurasia Report & Database
US$ 1,650.00
DISPLAY ADVERTISING EURASIA REPORT + DATABASE The Display Advertising Eurasia Report & Database gives Market Consumption/Products/Services for 4 countries by 6 to 10-Digit NAICS Product Codes by 3 Tim...
September 2019
1925 pages
Display Advertising Europe Report & Database
US$ 1,650.00
DISPLAY ADVERTISING EUROPE REPORT + DATABASE The Display Advertising Europe Report & Database gives Market Consumption/Products/Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...
September 2019
1994 pages
Display Advertising Middle East Report & Database
US$ 1,650.00
DISPLAY ADVERTISING MIDDLE EAST REPORT + DATABASE The Display Advertising Middle East Report & Database gives Market Consumption/Products/Services for 19 countries by 6 to 10-Digit NAICS Product Codes...
September 2019
1939 pages
Display Advertising Oceania Report & Database
US$ 1,650.00
DISPLAY ADVERTISING OCEANIA REPORT + DATABASE The Display Advertising Oceania Report & Database gives Market Consumption/Products/Services for 17 countries by 6 to 10-Digit NAICS Product Codes by 3 Ti...
September 2019
1981 pages
Display Advertising South America Report & Database
US$ 1,650.00
DISPLAY ADVERTISING SOUTH AMERICA REPORT + DATABASE The Display Advertising South America Report & Database gives Market Consumption/Products/Services for 13 countries by 6 to 10-Digit NAICS Product C...
September 2019
1971 pages
Display Advertising World Report & Database
US$ 2,850.00
DISPLAY ADVERTISING WORLD REPORT + DATABASE The Display Advertising World Report & Database gives Market Consumption/Products/Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
2135 pages
Media Buying Services Africa Report & Database
US$ 1,650.00
MEDIA BUYING SERVICES AFRICA REPORT + DATABASE The Media Buying Services Africa Report & Database gives Market Consumption/Products/Services for 54 countries by 6 to 10-Digit NAICS Product Codes by 3...
September 2019
1979 pages
Media Buying Services Asia Report & Database
US$ 1,650.00
MEDIA BUYING SERVICES ASIA REPORT + DATABASE The Media Buying Services Asia Report & Database gives Market Consumption/Products/Services for 24 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...
September 2019
1920 pages
Media Buying Services Canada and USA Report & Database
US$ 1,650.00
MEDIA BUYING SERVICES CANADA & USA REPORT + DATABASE The Media Buying Services Canada and USA Report & Database gives Market Consumption/Products/Services for Canada and the USA by 6 to 10-Digit NAICS...
September 2019
1990 pages
