Advertising Market Research Reports & Industry Analysis
The notion “advertising” refers to business activities targeted to the drawing public attention to a product or service and persuading prospective consumers to accept the commercial offering. Advertisements are usually distributed through the mass media. At present, there are various types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, celebrity advertising, etc. Interpublic, Publicis, Omnicom and WPP are the dominant players of the advertising industry.
The advertising market is poised to continue growing in the upcoming years, spurred by the adoption of new digital technologies, emergence of new advertising techniques, the increasing number of advertising users, etc. Currently, Internet advertising represents the most prospective market segment.
The catalogue contains a collection of research reports reviewing the advertising market. Data on the market size, segmentation and dynamics are presented and the factors influencing the market are examined in the research studies. The reports contain in-depth analyses of the competitive landscape as well as overviews of the market leaders; disclose the market development opportunities. The research reports not only include detailed descriptions of the historic background and current state of the market, but also discuss its future prospects.
... online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the Italy. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the Germany. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the France. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the China. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the Canada. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the Brazil. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... online advertising spend in the Australia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online video advertising spend and its share in online advertising. Data covering future of online mobile advertising spend and its share in online advertising. Online video advertising spends ...
Apr, 2016 38 pages... SUMMARY Online advertising spend by telecom brands in Spain stood at US$123 million by end of 2015, accounting for 8.2% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by telecom industry ...
Apr, 2016 30 pages... Online advertising spend by technology & computing products brands in Spain stood at US$95 million by end of 2015, accounting for 6.3% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by technology & ICT ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by retail brands in Spain stood at US$109 million by end of 2015, accounting for 7.2% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by retail industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by real estate brands in Spain stood at US$5 million by end of 2015, accounting for 0.3% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by real estate ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by public sector brands in Spain stood at US$48 million by end of 2015, accounting for 3.2% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by public sector ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by pharmaceutical & healthcare brands in Spain stood at US$34 million by end of 2015, accounting for 2.2% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by pharmaceutical & healthcare ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by media brands in Spain stood at US$44 million by end of 2015, accounting for 2.9% of total online advertising. During 2011-2015, online advertising in this industry ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by media industry ...
Apr, 2016 30 pages... Online advertising spend by leisure, travel & tourism brands in Spain stood at US$122 million by end of 2015, accounting for 8.1% of total online advertising. During 2011-2015, online advertising ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by leisure travel ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by health & beauty brands in Spain stood at US$98 million by end of 2015, accounting for 6.5% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by health & beauty ...
Apr, 2016 30 pages... Online advertising spend by food & beverage brands in Spain stood at US$107 million by end of 2015, accounting for 7.1% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by food & beverage ...
Apr, 2016 30 pages... Online advertising spend by financial services brands in Spain stood at US$123 million by end of 2015, accounting for 8.1% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by financial services ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by entertainment brands in Spain stood at US$31 million by end of 2015, accounting for 2.1% of total online advertising. During 2011-2015, online advertising in this industry ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by entertainment industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by education brands in Spain stood at US$7 million by end of 2015, accounting for 0.5% of total online advertising. During 2011-2015, online advertising in this industry ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by education industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by automotive brands in Spain stood at US$301 million by end of 2015, accounting for 20.0% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by automotive industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend in Spain stood at US$1.5 billion by end of 2015, accounting for 23.8% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR ... analysis of the online advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future ...
Apr, 2016 30 pages... of the online advertising spend by marketing objective in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 38 pages... SUMMARY Online advertising spend by telecom brands in Russia stood at US$350 million by end of 2015, accounting for 8.8% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by telecom industry ...
Apr, 2016 30 pages... Online advertising spend by technology & computing products brands in Russia stood at US$151 million by end of 2015, accounting for 3.8% of total online advertising. During 2011-2015, online advertising ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by technology & ICT ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by retail brands in Russia stood at US$576 million by end of 2015, accounting for 14.5% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by retail industry ...
Apr, 2016 30 pages... Online advertising spend by real estate brands in Russia stood at US$146 million by end of 2015, accounting for 3.7% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by real estate ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by public sector brands in Russia stood at US$40 million by end of 2015, accounting for 1.0% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by public sector ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by pharmaceutical & healthcare brands in Russia stood at US$77 million by end of 2015, accounting for 1.9% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by pharmaceutical & healthcare ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by media brands in Russia stood at US$154 million by end of 2015, accounting for 3.9% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by media industry ...
Apr, 2016 30 pages... Online advertising spend by leisure, travel & tourism brands in Russia stood at US$366 million by end of 2015, accounting for 9.2% of total online advertising. During 2011-2015, online advertising ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by leisure travel ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by health & beauty brands in Russia stood at US$90 million by end of 2015, accounting for 2.3% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by health & beauty ...
Apr, 2016 30 pages... Online advertising spend by food & beverage brands in Russia stood at US$641 million by end of 2015, accounting for 16.1% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by food & beverage ...
Apr, 2016 30 pages... Online advertising spend by financial services brands in Russia stood at US$252 million by end of 2015, accounting for 6.3% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by financial services ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by entertainment brands in Russia stood at US$125 million by end of 2015, accounting for 3.1% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by entertainment industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by education brands in Russia stood at US$28 million by end of 2015, accounting for 0.7% of total online advertising. During 2011-2015, online advertising in this industry ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by education industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend by automotive brands in Russia stood at US$868 million by end of 2015, accounting for 21.8% of total online advertising. During 2011-2015, online advertising in this ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Online advertising spend by automotive industry ...
Apr, 2016 30 pages... SUMMARY Online advertising spend in Russia stood at US$4.0 billion by end of 2015, accounting for 28.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR ... analysis of the online advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future ...
Apr, 2016 30 pages... of the online advertising spend by marketing objective in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 38 pages... SUMMARY Online mobile advertising spend in Spain stood at US$236 million by end of 2015, accounting for 15.6% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Spain. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in Russia stood at US$446 million by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Russia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in Italy stood at US$584 million by end of 2015, accounting for 26.0% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Italy. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in Germany stood at US$2,773 million by end of 2015, accounting for 21.7% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Germany. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in France stood at US$1,097 million by end of 2015, accounting for 21.8% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the France. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in China stood at US$14,066 million by end of 2015, accounting for 44.5% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the China. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in Canada stood at US$1,352 million by end of 2015, accounting for 28.4% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Canada. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in Brazil stood at US$324 million by end of 2015, accounting for 6.7% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Brazil. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages... SUMMARY Online mobile advertising spend in Australia stood at US$1,554 million by end of 2015, accounting for 29.6% of total online advertising. During 2011-2015, online mobile advertising in the country has ... online mobile advertising spend in the Australia. This report provides: Data covering future of online advertising spend and its share in total advertising. Data covering future of online mobile advertising spend and ...
Apr, 2016 58 pages