Social Media Market Research Reports & Industry Analysis

The notion “social media” refers to various online means of communication enabling users to develop both professional and social contacts. Social media allow “one-to-one” or “one-to-many” interactions in real time via such devices as computers, tablets, smartphones, etc. Web-sites, social networks, internet communities, forums, virtual game worlds and microblogs are among the most common types of social media. Wikipedia, Blogger, Facebook, Youtube, Twitter, MySpace, Google+ are amid the most prominent social media sites.

The social media market is experiencing tremendous growth. In spite of the high popularity of social media, the market is still at an early stage of its development from a revenue perspective. Social media are of a particular interest to various businesses as they offer such advantages as a large audience, medium-priced advertising and ample opportunities for sales boosting.

The catalogue grants access to the extensive collection of the research reports providing a comprehensive overview of the social media market. The research studies include data on the market value, shape and structure; describe forces spurring and restraining the market growth; characterize key market trends. The competitive landscape is reviewed and top companies are profiled in the reports. The research reports provide future outlook for the market, too.

Found 1403 publications
Purina Social Media Marketing Strategy US$ 200.00

... analyzes Purina engagement strategies and content on leading social media networks. SCOPE This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report: Market Focus: Global Analyzes how Purina social media engagement strategy ...

May, 2015 10 pages
Nestlé Digital and Social Media Marketing Strategies – Social Commerce Strategy US$ 200.00

... imperatives of Nestlé's digital and social media strategy? How does Nestle use digital and social media to develop a strong social commerce model? SYNOPSIS This report provides in-depth analysis of Nestlé's social media strategy ... : Global Analyzes how Nestlé's digital and social media strategic initiatives are implemented and practiced. Analyzes how Nestlé leverages digital and social media for its social commerce initiatives

May, 2015 7 pages
Nestlé Digital and Social Media Marketing Strategies – Product Launch Strategy US$ 200.00

... and implementing digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, Nestlé has been increasingly focusing on launching products through digital and social media platforms This brief provides in-depth analysis of Nestlé’s social media strategy ...

May, 2015 6 pages
Nestlé Digital and Social Media Marketing Strategies – Platform & Content Strategy US$ 300.00

... focused on developing and implementing digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Nestlé is maximizing returns on brand ... strategic imperatives of Nestlé's digital and social media strategy? How does Nestle choose which platforms its brands establish its presence on? How does Nestle customize its ...

May, 2015 38 pages
Nestlé Digital and Social Media Marketing Strategies – Format Strategy US$ 200.00

... strategic imperatives of Nestlé's digital and social media strategy? What are the pillars of the Nestlé's digital & social branding strategy? What are the key pillars of Nestlé's format strategy? SYNOPSIS This report provides in-depth analysis of Nestlé's social media strategy with ...

May, 2015 7 pages
Nestlé Digital and Social Media Marketing Strategies – Channel Strategy US$ 200.00

... key strategic imperatives of Nestlé's digital and social media strategy? What are the pillars of the Nestlé's digital & social branding strategy? How is Nestlé's digital and social media channel strategy implemented? What key factors and trends are driving increased investments in Nestle mobile ...

May, 2015 9 pages
Nestlé Digital and Social Media Marketing Strategies – Branding & Targeting Strategy US$ 200.00

... key strategic imperatives of Nestlé's digital and social media strategy? What are the pillars of the Nestlé's digital & social branding strategy? How is Nestlé's digital and social media consumer targeting strategy implemented? SYNOPSIS This report provides in-depth analysis of Nestlé's social media strategy with ...

May, 2015 7 pages
Nescafe Social Media Marketing Strategy US$ 200.00

... analyzes Nescafe engagement strategies and content on leading social media networks. SCOPE This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report: Market Focus: Global Analyzes how Nescafe social media engagement strategy ...

May, 2015 10 pages
Maggi Social Media Marketing Strategy US$ 200.00

... analyzes Maggi engagement strategies and content on leading social media networks. SCOPE This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report: Market Focus: Global Analyzes how Maggi social media engagement strategy ...

May, 2015 8 pages
Kit Kat Social Media Marketing Strategy US$ 200.00

... and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report: Market Focus: Global Analyzes how Kit Kat social media engagement strategy is implemented across various social media channels, including Facebook, Twitter, Pinterest ...

May, 2015 9 pages
Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas Creating Buzz Globally US$ 5,000.00

... SUMMARY Innovator360 is a global innovation and insight tracking service that provides consumer ... and turn into an effective campaign. SCOPE Innovator360 provides detailed data, insights, and opinion on digital and social media marketing strategies adopted ...

Mar, 2015
Häagen-Dazs Social Media Marketing Strategy US$ 200.00

... analyzes Häagen-Dazs engagement strategies and content on leading social media networks. SCOPE This report provides detailed data, insights and opinion on digital and social media marketing strategies adopted by Nestlé across its global operations. Below is an overview covering scope of this report: Market Focus: Global Analyzes how Häagen-Dazs social media engagement strategy ...

May, 2015 7 pages
Digital & Social Media Marketing Strategies for Alcoholic Beverages US$ 300.00

... technologies digital and social media have to offer. REASONS TO BUY This report answers the following key questions: Why Social Media Marketing is critical for brands marketing alcoholic beverages? What Social Media Marketing ...

May, 2015 8 pages
Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users... US$ 4,650.00

... marketing, branding, and customer service initiatives by marketers. One of the driving factors for the social media analytics market is the ever-growing use of social media ... into consideration for market sizing and forecasting exercise. Few global assumptions include political, economic, social, technological, ...

Aug, 2014 175 pages
Global Executives Survey: The impact and influence of social media and online retail on the CPG industry US$ 1,950.00

Summary “Global Executives Survey: The impact and influence of social media and online retail on the CPG industry” is a new report by Canadean ... eRetail is set to become an increasingly important sales channel for groceries and personal care products, with 93% of CPG companies predicting growth in their ...

Apr, 2014 55 pages
Sectoral Capsule-The Indian Social Media - Casting its Net US$ 250.00

The capsule reports are concise information about the industry; and the opportunities & challenges that it carries. It gives the past as well as the future prospects of the ... . It also examines the diverse segments of the industry with all relevant inputs in place. The dynamics that propel the sector, namely, ...

Mar, 2014 12 pages
Facebook vs. Non-Facebook Social Network Gaming Ecosystem and Market Analysis 2013 - 2018 US$ 1,995.00

... expected to reach $ 5.6 B USD globally on a 554 M gaming customer base whereas Non-Facebook social networking gaming market is anticipated to represent a global $ 9.6 B USD market ... platform will be key growth drivers Market sizing for Facebook vs. Non-Facebook over key regions during the period 2013 - 2018 ...

Oct, 2013 131 pages
Social TV: Market Research Report US$ 4,950.00

This report analyzes the worldwide markets for Social TV in US$ Million. The report provides separate comprehensive analytics for the US, ... forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary ...

Jan, 2015 222 pages
Social Media, Internet of Things, and the Future of Public Health US$ 995.00

... are a (1) a view that all people should have healthcare access, regardless of social position, (2) a focus on the health of populations rather than individuals, and ... This report evaluates the impact of social media, Big Data and analytics, and the so called 'Internet of Things (IoT)' on public healthcare. The ...

Sep, 2013 90 pages
Plunkett's Games, Apps and Social Media Industry Almanac 2015: Games, Apps & Social Media Industry Market Research, Statistics, Trends & Leading Companies US$ 350.00

Key findings: Plunkett Research lists top 200 companies in Games, Apps & Social Media and names top trends changing the industry ... Revenues 3) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market 4) Social Media Privacy Concerns Plague the Industry 5) Multimedia Hub Homes ...

Aug, 2014 318 pages
Social Media & Networking US$ 1,250.00

... users across the borders are now able to connect through these medias, if we consider Facebook's 1040 billion users, it will be the third most ... . 92% of recruiters use or plan to use social media to find candidates, 88% of all jobseekers have at least one social networking profile and 23% of jobseekers have ...

May, 2013 66 pages
Global Social TV Market 2012-2016 US$ 2,000.00

... in the Gamification market. However, the difficulty in validating underlying benefits of social TV could pose a challenge to the growth of this market. TechNavio's report, the Global Social TV Market 2012-2016, has been prepared based on an in-depth market analysis with ...

Apr, 2013 39 pages
Social and Digital Entertainment Market and Forecast Analysis 2013 - 2018 US$ 1,995.00

Overview: The digital entertainment market is experiencing growing pains within the era of the multiscreen (TV, phone, tablet, PC, and more) environment. The ... revenue contributor among regions and USA among countries Most user interaction and engagement including social will occur on Second Screen Space ...

Apr, 2013 57 pages
Online Video Value Chain 2012 US$ 2,995.00

The online and mobile video value chain (comprising CDN, integrated video platforms, full service advertising networks, ad serving platforms, auctions ... page multi-disciplinary research report. The report, Video Value Chain 2012: CDN, Integrated Video Platforms, Advertising Networks, Ad Serving Solutions and ...

Jan, 2012
Internet Video 2011 - 2014: View, Share, Site and User Analytics US$ 2,895.00

... usage analytics report produced by Accustream Research The report, Internet Video 2011 - 2014: View, Share, Site and User Analytics, presents ... up 21.8% of requested content, along with other professional and semi-pro video viewed, shared, embedded, uploaded or modified. YouTube captured a 94% share of UGC ...

Mar, 2012
Interactive Mobile and Social Media Marketing Spend in the US 2012-2016 US$ 2,000.00

... market growth is the increased penetration of smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging ... a challenge to the growth of this market. TechNavio's report, the Interactive Mobile and Social Media Marketing Spend in the US 2012-2016, has been prepared based ...

Nov, 2012 45 pages
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