GlaxoSmithKline GmbH & Co KG in Consumer Health (Germany)

August 2013 | 3 pages | ID: G5E12FCAB5FEN
Euromonitor International Ltd

Abstracts

Being a (comparatively small) part of a multinational, GlaxoSmithKline GmbH & Co KG as a German subsidiary is involved in research and development work in its three core product divisions: prescription medication, vaccination and consumer health. Its main focus in consumer health in Germany, however, due to the premium positioning of the products will remain on marketing and sales activities which are intended to explain the higher value offering to the consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 GlaxoSmithKline GmbH & Co KG: Key Facts
Summary 2 GlaxoSmithKline GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 3 GlaxoSmithKline GmbH & Co KG: Production Statistics 2012
Competitive Positioning
Summary 4 GlaxoSmithKline GmbH & Co KG: Competitive Position 2012