SC Johnson GmbH in Home Care (Germany)

August 2013 | 2 pages | ID: S21FF3815AAEN
Euromonitor International Ltd

Abstracts

As a privately-owned company, SC Johnson GmbH has no openly commented on its strategies in general and for home care specifically. However, following the poor development of almost all categories where the company was present during the early years of the review period, moving forward to company is focusing on increased investment in new innovative products and aggressive marketing activities.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SC JOHNSON GMBH IN HOME CARE (GERMANY)
Euromonitor International
August 2013

Strategic Direction
Key Facts
Summary 1 SC Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 SC Johnson GmbH: Competitive Position 2012