Aldi Group in Retailing (Germany)

July 2013 | 4 pages | ID: A3A56D7DF0CEN
Euromonitor International Ltd

Abstracts

In this report, and thereby deviating from all other company profiles, NBOs Aldi Nord and Aldi Süd are discussed together under the GBO Aldi Group. The reason for this is the fact that from a consumer’s point of view it is one company, and also both parts of the company are not in direct competition with each other, since Germany (and the rest of the world) has been separated into two territories, with no overlap.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Aldi Group: Key Facts
Summary 2 Aldi Group: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Aldi Group: Private Label Portfolio
Competitive Positioning
Summary 4 Aldi Group: Competitive Position 2012