DM-Drogerie Markt GmbH & Co KG in Retailing (Germany)

July 2013 | 4 pages | ID: DF0E67DF60AEN
Euromonitor International Ltd

Abstracts

DM-Drogerie Markt continues to focus on customer satisfaction and staff morale as the basis for its success. Unlike many other German retailers, DM does not launch time-restricted special offers, but offers permanently low prices. DM’s focus customer groups will continue to be young families and older people. The company is expected to open more outlets in the north of Germany, where its presence is still fragmented. Apart from new store openings, DM-Drogerie Markt is constantly equipping its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 DM-Drogerie Markt GmbH & Co KG: Key Facts
Summary 2 DM-Drogerie Markt GmbH & Co KG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 DM-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 4 DM-Drogerie Markt GmbH & Co KG: Competitive Position 2012