Johnson & Johnson GmbH in Consumer Health (Germany)

August 2013 | 3 pages | ID: J40FE5A3880EN
Euromonitor International Ltd

Abstracts

Johnson & Johnson puts a strong focus on research and development. Product innovation is considered to be the key to success and new product launches are expected to drive growth in future. The company therefore heavily invests in research to develop new products and improve existing formulas in order to meet expectations of the German consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Johnson & Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Johnson and Johnson: Competitive Position 2012