KiK Textilien & Non-Food GmbH in Apparel (Germany)

September 2013 | 3 pages | ID: K145B531887EN
Euromonitor International Ltd

Abstracts

The strategy of KiK Textilien & Non-Food aims at aggressive expansion in and outside of Germany. The company is considered a textile discounter as its success is based on the offer of low prices. KiK has currently 3,100 stores in Europe of which 2,500 are in Germany. The company plans to pursue its expansion strategy to reach around 5,000 outlets over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 KiK Textilien & Non-Food GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 KiK Textilien & Non-Food GmbH: Competitive Position 2012
Internet Strategy