Penny-Markt GmbH in Retailing (Germany)

July 2013 | 3 pages | ID: PF317D3F85BEN
Euromonitor International Ltd

Abstracts

Penny-Markt, which is exclusively active in discounters, is part of Rewe Group, one of Germany’s retail giants. Due to problems in its domestic market, Germany, Penny will continue to implement several different strategic measures in order to return to more successful development again.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Penny-Markt GmbH: Key Facts
Summary 2 Penny-Markt GmbH: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Penny-Markt GmbH: Private Label Portfolio
Competitive Positioning
Summary 4 Penny-Markt GmbH: Competitive Position 2012