Danone Waters Deutschland GmbH in Soft Drinks (Germany)

July 2013 | 2 pages | ID: D91AD7CB069EN
Euromonitor International Ltd

Abstracts

Danone Waters Deutschland GmbH is the second biggest player in bottled water in Germany. The company offers different brands within bottled water, including Volvic and Evian. Its main strategy is to focus on its core brands, using intensive marketing activities such as the famous television spots for Evian. The company also puts great emphasis on sustainability.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Danone Waters Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Danone Waters Deutschland GmbH: Competitive Position 2012