Coop eG in Retailing (Germany)

July 2013 | 2 pages | ID: C3EB3C1A51CEN
Euromonitor International Ltd

Abstracts

Compared with giants such as Aldi, Edeka, Lidl and Rewe, Coop is a rather small player in retailing in Germany, which means that the company has certain advantages, but also specific disadvantages it has to deal with in its strategic decisions. In order to overcome its limitations, such as in terms of purchasing conditions or marketing and sales activities, the company, for example, focuses on its regional heritage (in sponsorship or advertising activities), as well as trying to further...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Coop eG: Key Facts
Summary 2 Coop eG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Coop eG: Private Label Portfolio
Competitive Positioning
Summary 4 Coop eG: Competitive Position 2012