Praktiker Bau & Heimwerkermärkte Holding AG in Retailing (Germany)

July 2013 | 3 pages | ID: P8F14938838EN
Euromonitor International Ltd

Abstracts

Praktiker Bau & Heimwerkermärkte Holding AG known as Praktiker has set up a huge restructuring programme, during which about half of all Praktiker outlets will be transformed into Max Bahr outlets by the end of 2013. The transformation will affect the outlets’ product portfolio and consultation service, and of course the outlets’ name and design will be switched from Praktiker to Max Bahr. The decision was a consequence of the great difficulties that the company’s main brand, Praktiker, faced...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Praktiker Bau & Heimwerkermärkte Holding AG: Key Facts
Summary 2 Praktiker Bau & Heimwerkermärkte Holding AG: Operational Indicators
Internet Strategy
Summary 3 Praktiker Bau & Heimwerkermärkte Holding AG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Praktiker AG: Competitive Position 2012