Tchibo GmbH in Retailing (Germany)

July 2013 | 3 pages | ID: TCBC01095C6EN
Euromonitor International Ltd

Abstracts

Tchibo will continue to focus on its coffee business, combined with the so-called theme weeks, in order to attract new and loyal customers to its stores in the future. The concept of offering various products every week around a particular theme (such as kitchen, garden and bathroom) proved successful in the past to attract the core target group of middle-aged and older females; therefore this is likely to be carried forward and further improved over the forecast period. Tchibo is also likely...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tchibo GmbH: Key Facts
Summary 2 Tchibo GmbH: Operational Indicators
Internet Strategy
Summary 3 Tchibo GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Tchibo GmbH: Competitive Position 2012