Hornbach Baumarkt AG in Retailing (Germany)

July 2013 | 3 pages | ID: HFE16C5CCD2EN
Euromonitor International Ltd

Abstracts

Hornbach focuses on strengthening its reputation as a professional home improvement and gardening chain which sells only high-quality products; however, for a fair price. Due to the saturation of the channel in terms of outlet numbers and demand, it is key for Hornbach to preserve its strong brand image. Unlike other companies in the channel, Hornbach does not promote any special offers or rebates, but claims to offer permanently very low prices. This also serves Hornbach’s commercial...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Hornbach Baumarkt AG: Key Facts
Summary 2 Hornbach Baumarkt AG: Operational Indicators
Internet Strategy
Summary 3 Hornbach Baumarkt AG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Hornbach Baumarkt AG: Competitive Position 2012