Other Soft Drinks Market Research Reports & Industry Analysis

... trend is supporting sales of functional drinks, especially sports drinks. As the population increases its activity it requires higher amounts of nutrition. Sports drinks are not easily ... volume and current value sales in this category of functional drinks were up by nearly 2% in 2009. Euromonitor International's Functional Drinks in Slovakia report offers a comprehensive guide to the size ...

... more energy and sport drinks to optimize their time at work, at social events or when practising sports. Euromonitor International's Functional Drinks in Argentina report offers a comprehensive ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), company shares ...

... gained off-trade volume share of energy drinks In 2009. The relaunch of Mother has... Euromonitor International's Functional Drinks in Australia report offers a comprehensive guide to the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), company shares ...

... lifted after three months in late August 2009. Euromonitor International's Functional Drinks in Germany report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks. Data coverage: market sizes (historic and forecasts), company shares ...

... functional drinks brand in Morocco. Due to Red Bull’s domination of functional drinks, value growth increased substantially for the entire category. Volume growth remained modest at around 1%. Functional drinks ... to the vast majority of Moroccans. In addition, functional drinks are not widely distributed and most... Euromonitor International's Functional Drinks in Morocco report offers a comprehensive guide to the ...

... were very conscious about their consumption of functional drinks; thus demand dropped massively. In particular, energy drinks that was considered ‘fashionable’ over the review period fell out of fashion... Euromonitor International's Functional Drinks in Saudi Arabia report offers a comprehensive ...

The food and beverage industry consists of three sub-industries: food processing, food manufacturing and beverage manufacturing. The whole food and beverage industry developed slowly in H1 2009, but a...

Concentrates is not very popular in Russia and sales remain low and somewhat underdeveloped. Consumers usually perceive concentrates as unhealthy and unnatural. The health ... of sugar and colourants. In addition, many people view concentrates as old fashioned. Euromonitor International's Concentrates in Russia report offers a comprehensive guide to the size and ...

... -trade volume growth rates within soft drinks in Austria. The strength of the performance of functional drinks is largely down to energy drinks, which posted a remarkable performance when compared to the low growth levels... Euromonitor International's Functional Drinks in Austria report offers ...

... Chilean population is considered to lead sedentary lifestyles. The main consumers of functional drinks in Chile are young adults who exercise regularly and have the ... drawn by claims that these products can improve... Euromonitor International's Functional Drinks in Chile report offers a comprehensive guide to the size and shape of the ...

Functional drinks recorded 10% total current value growth in 2009, with slower growth ... in functional drinks. The main players showed growth in 2009, but have made more efforts to keep new entrants at a distance. Euromonitor International's Functional Drinks in Netherlands report ...

Functional drinks has continued to be extremely popular in Nigeria thanks to the perception that these drinks carry aphrodisiac effects and create energy, thus meeting the ... period CAGR, with energy drinks driving volume growth thanks to its popularity and widespread availability. Euromonitor International's Functional Drinks in Nigeria report offers a comprehensive ...

Sales of functional drinks were driven by many new product launches during 2008, and ... brands, Gatorade and Powerade, still selling well,... Euromonitor International's Functional Drinks in Norway report offers a comprehensive guide to the size and shape of the ...

Energy drinks account for the majority of functional drinks in Cameroon. Sports drinks and Elixirs are non-existent in the country. Euromonitor International's Functional Drinks in Cameroon report offers a comprehensive ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

... growth of functional drinks slowed down in 2009, compared to the review period. Deceleration of growth was noticeable in all categories, however sports drinks even saw ... a necessity, but rather a small luxury. Nevertheless, energy... Euromonitor International's Functional Drinks in Canada report offers a comprehensive guide to the size and shape of the ...

... functional drinks category is flat, without much activity on the part of manufacturers. No significant new launches were witnessed in the major product category, sports drinks ... was no entry of outstanding new brands in functional drinks, with the existing leading players remaining... Euromonitor International's Functional Drinks in China report offers a comprehensive guide to the ...

... , with more people engaging in sport, sports drinks posted the best performance in 2009. Euromonitor International's Functional Drinks in Hong Kong, China report offers a comprehensive guide ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

The rapid growth of sports drinks in 2009 boosted the overall growth of functional drinks to 18% in off-trade volume terms. The growth within this category ... younger consumers to replace the essential electrolytes in the... Euromonitor International's Functional Drinks in Indonesia report offers a comprehensive guide to the size and shape of the ...

... become the third largest brand in energy drinks in the short term. Frucor Beverages Ltd’s V leads functional drinks in New Zealand, while Coca-Cola Amatil (NZ) Ltd’s Powerade is the second biggest brand. Euromonitor International's Functional Drinks in New Zealand report offers a comprehensive ...

... popularity of energy drinks in Russia increased in huge rates over the last five years. Even in the crisis year of 2009, energy drinks showed growth ... people. Functional drinks perfectly met their requirements, as it could provide energy, or help them to recover after sporting activities. Euromonitor International's Functional Drinks in Russia report offers ...

Unlike other soft drink drinks, functional drinks especially sports drinks have a smaller group of targeted consumers. These drinks help the body to speed up water absorption and ... habit of exercising regularly so sports drinks are not very popular in the country. Energy... Euromonitor International's Functional Drinks in Vietnam report offers a comprehensive guide to the ...

Concentrates are perceived as old fashioned. Cameroonians tend to prefer other soft drinks, such as fruit/vegetable juice and carbonates. Concentrates continue to feel the cannibalising effect of carb...

... 2009, functionality experienced a boom in demand. On the wave of aggressive advertising and widening assortment, energy drinks continued to show strong growth rates in 2009 ... prices of such drinks were not cheap. Wider distribution coverage also contributed to active energy drinks’ expansion in Azerbaijan. Euromonitor International's Functional Drinks in Azerbaijan report offers a comprehensive ...

... , resulting in sharp decline in on-trade consumption of energy drinks, usually used as mixers in alcoholic drinks. Euromonitor International's Functional Drinks in Croatia report offers a comprehensive guide to the size ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

... in addition to decreasing consumption of functional drinks, consumers also started to trade down, and demonstrated an increasing preference for domestic functional drinks at lower prices. 2009 saw the appearance of many new products and tastes in the... Euromonitor International's Functional Drinks in Estonia report offers ...

... range of products in functional drinks in Georgia expanded considerably in 2009. New brands appeared both in energy drinks and in sports drinks. In general, the popularisation of drinks in the category increased recently. Advertising was seen, and as has been mentioned, new products were on sale. Euromonitor International's Functional Drinks in Georgia report ...

The economic downturn of 2009 had a negative impact on the functional drinks category. Functional drinks is regarded as a non-essential product type by consumers, and as people tightened ... , much slower than the review period CAGR. Euromonitor International's Functional Drinks in India report offers a comprehensive guide to the size and shape of the ...

Functional drinks remained small in Kazakhstan, with only energy drinks active in 2009. Due to high popularity among the younger population ... , coupled with active advertising campaigns, sales of energy drinks increased in 2009. Euromonitor International's Functional Drinks in Kazakhstan report offers a comprehensive guide to the size and ...

... consumers to turn away from expensive and non-essential functional drinks. Euromonitor International's Functional Drinks in Kenya report offers a comprehensive guide to the size and shape ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

... 2009 many consumers excluded functional drinks from their shopping baskets as these are not staples, and the recession in Latvia caused many consumers ... economy energy drinks, which are key products in the category, are quite expensive compared with other soft drinks. Euromonitor International's Functional Drinks in Latvia report ...

... brand names of which were previously unheard of by Lithuanian... Euromonitor International's Functional Drinks in Lithuania report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

Sports drinks dominates total volume and value sales of functional drinks in Malaysia. The demand for sports drinks is not limited to indoor activities and socialising, but ... growing in popularity and the demand for sports drinks is increasing as a result. Euromonitor International's Functional Drinks in Malaysia report offers a comprehensive guide to the size and ...

Sales of functional drinks very slowly become more sophisticated. Energy drinks imitating the iconic Red Bull brand fuelled stores’ shelves ... energy drinks were introduced to wide distribution. The choice of sizes was boosted, whilst new shapes of bottles appealed to consumers. Euromonitor International's Functional Drinks in Poland ...

2009 was the first year for functional drinks to record a decline since the introduction of the products in the mid- ... . Functional drinks are not essential products and as such were high on the list of products consumers could live without. Euromonitor International's Functional Drinks in Serbia report ...

... in South Korea has been increasing. This trend continued to have a positive influence on sales of sports drinks. Haitai Beverage Co Ltd introduced a new sports drink in 2009, Excellade, with two flavours targeting consumers in their late... Euromonitor International's Functional Drinks in South Korea report ...

... launches and marketing campaigns for functional drinks. Furthermore, unlike fruit/vegetable juice and RTD tea, functional drinks are rarely marketed on the health ... interest towards the end of the review period. Euromonitor International's Functional Drinks in Taiwan report offers a comprehensive guide to the size and shape of the ...

The functional drinks category in Thailand consists of energy drinks and sports drinks. Energy drinks dominates functional drinks, but showed sluggish growth of 1% or less in volume and current value ... of consumers. Many continued to reduce the consumption frequency of energy drinks to... Euromonitor International's Functional Drinks in Thailand report offers a comprehensive guide to the size and shape ...

... functional drinks are increasingly a part of consumers’ daily routines, the range and functions of drinks entering the market is expanding at a rapid pace as consumers desire to get ... drink. However, much innovation in 2009 was positioned towards promoting functional drinks as “natural” as consumers continue to be concerned with their health. Euromonitor International's Functional Drinks in United Kingdom report ...

... divergent trends driving concentrates sales. The positioning and consumers’ understanding of these products also varies greatly. Euromonitor International's Concentrates in Poland report offers ... how the market is set to change. Product coverage: Liquid Concentrates, Powder Concentrates Data coverage: market sizes (historic and forecasts), company shares ...

In 2009, malt-based hot drinks recorded an impressive off-trade current value growth of 6%, largely due to a widening consumer base. Milo is no doubt the most dynamic brand in driving the overall perf...

Other hot drinks, consisting only of chocolate-based flavoured powder drinks, is largely based on children’s powder drinks, with only a minor proportion of volume accounted for by adult consumption of...

Functional drinks saw further decline in sales in 2009. A shorter summer in the year hindered sales in dominant sports drinks. Meanwhile energy drinks suffered from an old ... energy drinks as outmoded in comparison to tonic drinks or RTD coffee, with the latter area notably benefiting from heavy investment in advertising. Euromonitor International's Functional Drinks in Japan ...

... and Rockstar and are trying to gain ground. Euromonitor International's Functional Drinks in Algeria report offers a comprehensive guide to the size and shape of the ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

Functional drinks remained small in Belarus in 2009. However, it has potential for growth, especially amongst young consumers. Components of energy drinks were regulated by the Belarussian ... must not exceed 400 ml per one litre of... Euromonitor International's Functional Drinks in Belarus report offers a comprehensive guide to the size and shape of the ...

Functional drinks continued to be one of the fastest growing areas of soft drinks in Belgium in 2009. The continuing growing interest in and awareness of health and ... as added vitamins are generally welcomed by the consumer. Euromonitor International's Functional Drinks in Belgium report offers a comprehensive guide to the size and shape of the ...

The launch of Jamnica dd’s new sports drinks brand Pro Sport has sparked interest in sports drinks generally within Bosnia-Herzegovina. Jamnica adopted a thorough approach ... , both of which are important prerequisites for success. Euromonitor International's Functional Drinks in Bosnia-Herzegovina report offers a comprehensive guide to the size and shape of the ...

... . Functional drinks possesses a peculiarity which sets it apart from other soft drinks categories – energy, and sports drinks are mainly consumed in out-of-home situations. Functional drinks are lifestyle products with high average unit prices (most brands are positioned at BGN2.50 or above for a... Euromonitor International's Functional Drinks in Bulgaria report ...

... has been developing in functional drinks. In 2007 Productora La Florida SA bought the rights to PepsiCo’s products locally, including the sports drink Gatorade. The company ... product in sports drinks continued to be Coca-Cola FEMSA’s Powerade brand; however, it had to increase promotion, since Gatorade... Euromonitor International's Functional Drinks in Costa Rica report offers ...

Functional drinks sales in Denmark are subject to high innovation levels and this is helping to drive value and volume growth. Euromonitor International's Functional Drinks in Denmark report offers ... the market is set to change. Product coverage: Elixirs, Energy Drinks, Sports Drinks Data coverage: market sizes (historic and forecasts), company shares ...

Compared to growth in previous review period years, functional drinks took a notable downward turn in 2009. It declined by 4% in total volume terms, ... markedly slower than the review period average. Euromonitor International's Functional Drinks in Finland report offers a comprehensive guide to the size and shape of the ...