Functional Drinks - Vietnam

Date: May 22, 2010
Pages: 36
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: FB1BFDF32EAEN
Leaflet:

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Unlike other soft drink drinks, functional drinks especially sports drinks have a smaller group of targeted consumers. These drinks help the body to speed up water absorption and are best used when needing urgent fluid replacement, therefore, they aim for groups of consumers who have to exercise drastically such as professional sports players or regular exercise takers. Vietnamese people do not have the habit of exercising regularly so sports drinks are not very popular in the country. Energy...

Euromonitor International's Functional Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Functional Drinks in Vietnam
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Healthy Drinks Become More Popular
Competition Intensifies
Supermarkets/hypermarkets Is the Main Channel of Distribution
Soft Drinks Market To Continue To Grow Significantly Over the Forecast Period
Key Trends and Developments
Healthy Drinks Enjoy Rapid Increase
the Role of Advertising and Marketing Is Becoming More Important
Market Segmentation Creates New Markets and Demand for More New Products
Development of Consumer Foodservice Generating Good Growth for On-trade
Both International and Local Companies Compete Aggressively
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
  Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Vietnam
Trends
Definitions
  Summary 1 Research Sources
Interfood Shareholding Co
Strategic Direction
Key Facts
  Summary 2 Interfood Shareholding Co: Key Facts
  Summary 3 Interfood Shareholding Co: Operational Indicators
Company Background
Production
Competitive Positioning
  Table 36   Summary3 Interfood Shareholding Co: Competitive Position 2009
Saigon Beverages Jsc (tribeco)
Strategic Direction
Key Facts
  Summary 4 Saigon Beverages JSC (Tribeco): Key Facts
  Summary 5 Saigon Beverage JSC (Tribeco): Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Saigon Beverage JSC (Tribeco): Competitive Position 2009
Tan Hiep Phat Group
Strategic Direction
Key Facts
  Summary 7 Tan Hiep Phat Group: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Tan Hiep Phat Group: Competitive Position 2009
Urc Vietnam Co Ltd
Strategic Direction
Key Facts
  Summary 9 URC Vietnam Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 10 URC Vietnam Co Ltd: Competitive Position 2009
Vietnam Dairy Products Jsc (vinamilk)
Strategic Direction
Key Facts
  Summary 11 Vietnam Dairy Products JSC: Key Facts
  Summary 12 Vietnam Dairy Products JSC: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Vietnam Dairy Products JSC: Competitive Position 2009
Vinh Hao Mineral Water Co
Strategic Direction
Key Facts
  Summary 14 Vinh Hao Mineral Water Co: Key Facts
Company Background
Production
Competitive Positioning
  Summary 15 Vinh Hao Mineral Water Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 37 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 41 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 42 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 44 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 45 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
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