Functional Drinks - Morocco

Date: July 22, 2010
Pages: 33
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F9D78346141EN
Leaflet:

Download PDF Leaflet

2009 saw a significant hike in the price of Red Bull, by far the leading functional drinks brand in Morocco. Due to Red Bull’s domination of functional drinks, value growth increased substantially for the entire category. Volume growth remained modest at around 1%. Functional drinks remains a niche category in Morocco as these products are extremely expensive and almost completely unaffordable to the vast majority of Moroccans. In addition, functional drinks are not widely distributed and most...

Euromonitor International's Functional Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Sustained Healthy Volume and Value Growth for Soft Drinks in 2009
New Product Development: An Important Driver of Growth
Coca-Cola Morocco Continues To Lead, While Les Eaux Minérales D'oulmès Continues To Grow
Independent Small Grocers Continues To Grow, Albeit Slowly
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
Morocco Relatively Unscathed by the Global Economic Downturn
A Change in Consumption Habits Leads To A More Dynamic Performance
Share of Independent Small Grocers Continues To Grow But the Share of Supermarkets/hypermarkets Grows Faster
Sidi Ali Leads Soft Drinks As the Share of Coca-Cola Plummets
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Morocco
  Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
  Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts
  Summary 2 Bourchanin & Cie SA: Key Facts
  Summary 3 Bourchanin & Cie SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Bourchanin & Cie SA: Competitive Position 2009
Cooperative Copag
Strategic Direction
Key Facts
  Summary 5 Cooperative COPAG: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Cooperative COPAG: Competitive Position 2009
Les Eaux Minérales D'oulmès
Strategic Direction
Key Facts
  Summary 7 Les Eaux Minérales d'Oulmès: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Les Eaux Minérales d'Oulmès: Competitive Position 2009
Sodalmu SA
Strategic Direction
Key Facts
  Summary 9 Sodalmu SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 10 Sodalmu SA: Competitive Position 2009
Sotherma
Strategic Direction
Key Facts
  Summary 11 Sotherma: Key Facts
  Summary 12 Sotherma: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13   Summary Sotherma: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Skip to top


Functional Drinks: Global Industry Guide US$ 1,196.00 Aug, 2015 · 298 pages
Functional Drinks in Asia-Pacific US$ 350.00 Aug, 2015 · 35 pages
Functional Drinks in Europe US$ 350.00 Aug, 2015 · 33 pages
Functional Drinks in France US$ 350.00 Aug, 2015 · 38 pages
Functional Drinks in Germany US$ 350.00 Aug, 2015 · 41 pages

Ask Your Question

Functional Drinks - Morocco
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: