Functional Drinks - New Zealand
In 2009, the launch of Mother, Coca-Cola Amatil (NZ) Ltd’s energy drink, was the most significant event in the functional drinks sector in New Zealand. Mother’s main target is to gain share from Red Bull and become the third largest brand in energy drinks in the short term. Frucor Beverages Ltd’s V leads functional drinks in New Zealand, while Coca-Cola Amatil (NZ) Ltd’s Powerade is the second biggest brand.
Euromonitor International's Functional Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Functional Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Functional Drinks in New Zealand
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Stagnating Volume Sales With A Slight Value Increase
Premiumisation Driven by Demand for Natural Products
Battle Between Two Giants
Supermarket Chains Dominate Soft Drinks in New Zealand
Slowdown in Volume Growth Over the Forecast Period
Key Trends and Developments
Rising Health Consciousness
Labelling of Ingredients and Content Increasingly Sought by Consumers
Rising Environmental Concerns Impact Soft Drinks Choices
Recession Has A Greater Impact on Manufacturers Than Consumers
Ageing Population Impact on Soft Drinks Spending
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 14 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 15 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 21 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 22 Penetration of Private Label by Sector by Value 2004-2009
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in New Zealand
Trends
Definitions
Summary 1 Research Sources
Barker Fruit Processors Ltd
Strategic Direction
Key Facts
Summary 2 Barker Fruit Processors Ltd: Key Facts
Company Background
Production
Summary 3 Barker Fruit Processors Ltd: Production Statistics 2009
Competitive Positioning
Summary 4 Barker Fruit Processors Ltd: Competitive Position 2009
Charlie's Group Ltd
Strategic Direction
Key Facts
Summary 5 Charlie's Group Ltd: Key Facts
Summary 6 Charlie's Group Ltd: Operational Indicators
Company Background
Production
Summary 7 Charlie's Group Ltd: Production Statistics 2009
Competitive Positioning
Summary 8 Charlie's Group Ltd: Competitive Position 2009
Frucor Beverages Ltd
Strategic Direction
Key Facts
Summary 9 Frucor Beverages Ltd: Key Facts
Company Background
Production
Summary 10 Frucor Beverages Ltd: Production Statistics 2009
Competitive Positioning
Summary 11 Frucor Beverages Ltd: Competitive Position 2009
Lion Nathan Ltd
Strategic Direction
Key Facts
Summary 12 Lion Nathan Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Lion Nathan Ltd: Competitive Position 2009
Old Fashioned Foods Ltd
Strategic Direction
Key Facts
Summary 14 Old Fashioned Foods Ltd: Key Facts
Company Background
Production
Summary 15 Old Fashioned Foods Ltd: Production Statistics 2009
Competitive Positioning
Summary 16 Old Fashioned Foods Ltd: Competitive Position 2009
Pinto Fruit Juice Ltd
Strategic Direction
Key Facts
Summary 17 Pinto Fruit Juice Ltd: Key Facts
Company Background
Production
Summary 18 Pinto Fruit Juice Ltd: Production Statistics 2009
Competitive Positioning
Summary 19 Pinto Fruit Juice Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Euromonitor International
May 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Stagnating Volume Sales With A Slight Value Increase
Premiumisation Driven by Demand for Natural Products
Battle Between Two Giants
Supermarket Chains Dominate Soft Drinks in New Zealand
Slowdown in Volume Growth Over the Forecast Period
Key Trends and Developments
Rising Health Consciousness
Labelling of Ingredients and Content Increasingly Sought by Consumers
Rising Environmental Concerns Impact Soft Drinks Choices
Recession Has A Greater Impact on Manufacturers Than Consumers
Ageing Population Impact on Soft Drinks Spending
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 14 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 15 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 21 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 22 Penetration of Private Label by Sector by Value 2004-2009
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in New Zealand
Trends
Definitions
Summary 1 Research Sources
Barker Fruit Processors Ltd
Strategic Direction
Key Facts
Summary 2 Barker Fruit Processors Ltd: Key Facts
Company Background
Production
Summary 3 Barker Fruit Processors Ltd: Production Statistics 2009
Competitive Positioning
Summary 4 Barker Fruit Processors Ltd: Competitive Position 2009
Charlie's Group Ltd
Strategic Direction
Key Facts
Summary 5 Charlie's Group Ltd: Key Facts
Summary 6 Charlie's Group Ltd: Operational Indicators
Company Background
Production
Summary 7 Charlie's Group Ltd: Production Statistics 2009
Competitive Positioning
Summary 8 Charlie's Group Ltd: Competitive Position 2009
Frucor Beverages Ltd
Strategic Direction
Key Facts
Summary 9 Frucor Beverages Ltd: Key Facts
Company Background
Production
Summary 10 Frucor Beverages Ltd: Production Statistics 2009
Competitive Positioning
Summary 11 Frucor Beverages Ltd: Competitive Position 2009
Lion Nathan Ltd
Strategic Direction
Key Facts
Summary 12 Lion Nathan Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Lion Nathan Ltd: Competitive Position 2009
Old Fashioned Foods Ltd
Strategic Direction
Key Facts
Summary 14 Old Fashioned Foods Ltd: Key Facts
Company Background
Production
Summary 15 Old Fashioned Foods Ltd: Production Statistics 2009
Competitive Positioning
Summary 16 Old Fashioned Foods Ltd: Competitive Position 2009
Pinto Fruit Juice Ltd
Strategic Direction
Key Facts
Summary 17 Pinto Fruit Juice Ltd: Key Facts
Company Background
Production
Summary 18 Pinto Fruit Juice Ltd: Production Statistics 2009
Competitive Positioning
Summary 19 Pinto Fruit Juice Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
