Functional Drinks - Germany
Energy drinks received a lot of bad press in 2009; in particular, Red Bull Deutschland GmbH was prohibited from selling its newly introduced Red Bull Cola in five German states after it was discovered it contained traces of cocaine. After further tests and a verdict that the traces were too minimal to cause any harm to consumers, this ban was lifted after three months in late August 2009.
Euromonitor International's Functional Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Functional Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
the Recession Slows Soft Drinks Consumption
On-trade Sales Are Particularly Hard Hit
Private Label Reduces Prices Further in 2009
Specialist Drinks Retailers Feel the Pressure
the Soft Drinks Market Is Expected To Saturate
Key Trends and Developments
Consumer Price-sensitivity in the Wake of the Recession
the Soft Drinks Market Is Being Revolutionised by Exotic Flavours
German Consumers Are Becoming More Health-conscious
Convenience Trend Drives Innovative Packaging Ideas
Falling Population Restricts the Growth Potential of the Market
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 21 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 24 Penetration of Private Label by Sector by Value 2004-2009
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Germany
Data
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Becker's Bester GmbH
Strategic Direction
Key Facts
Summary 2 Becker's Bester GmbH & Co KG: Key Facts
Summary 3 Becker's Bester GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 4 Becker's Bester GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 5 Becker's Bester GmbH & Co KG: Competitive Position 2009
Coca-Cola GmbH
Strategic Direction
Key Facts
Summary 6 Coca-Cola GmbH: Key Facts
Summary 7 Coca-Cola GmbH: Operational Indicators
Company Background
Production
Summary 8 Coca-Cola GmbH: Production Statistics 2008
Competitive Positioning
Summary 9 Coca-Cola GmbH: Competitive Position 2009
Deutsche Sinalco GmbH Markengetränke & Co Kg
Strategic Direction
Key Facts
Summary 10 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
Company Background
Production
Summary 11 Deutsche Sinalco GmbH Markengetränke & Co KG: Production Statistics 2008
Competitive Positioning
Summary 12 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2009
Eckes-granini GmbH & Co Kg
Strategic Direction
Key Facts
Summary 13 Eckes-Granini Deutschland GmbH: Key Facts
Summary 14 Eckes-Granini Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 15 Eckes-Granini Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 16 Eckes-Granini Deutschland GmbH: Competitive Position 2009
Gerolsteiner Brunnen GmbH & Co
Strategic Direction
Key Facts
Summary 17 Gerolsteiner Brunnen GmbH & Co: Key Facts
Summary 18 Gerolsteiner Brunnen GmbH & Co: Operational Indicators
Company Background
Production
Summary 19 Gerolsteiner Brunnen GmbH & Co: Production Statistics 2008
Competitive Positioning
Summary 20 Gerolsteiner Brunnen GmbH & Co: Competitive Position 2009
Mineralbrunnen Überkingen-teinach AG
Strategic Direction
Key Facts
Summary 21 Mineralbrunnen Überkingen-Teinach AG: Key Facts
Summary 22 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
Company Background
Production
Summary 23 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2008
Competitive Positioning
Summary 24 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2009
Nestlé Deutschland AG
Strategic Direction
Key Facts
Summary 25 Nestlé Deutschland AG: Key Facts
Summary 26 Nestlé Deutschland AG: Operational Indicators
Company Background
Production
Summary 27 Nestlé Deutschland AG: Production Statistics 2008
Competitive Positioning
Summary 28 Nestlé Deutschland AG: Competitive Position 2009
PepsiCo Deutschland GmbH
Strategic Direction
Key Facts
Summary 29 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 30 PepsiCo Deutschland GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 45 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 47 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 48 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 49 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 50 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 51 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 52 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 53 Leading Flavours for Functional Drinks: % Volume Breakdown 2004-2009
Table 54 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 55 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 56 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 57 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 58 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 59 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 60 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 61 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
the Recession Slows Soft Drinks Consumption
On-trade Sales Are Particularly Hard Hit
Private Label Reduces Prices Further in 2009
Specialist Drinks Retailers Feel the Pressure
the Soft Drinks Market Is Expected To Saturate
Key Trends and Developments
Consumer Price-sensitivity in the Wake of the Recession
the Soft Drinks Market Is Being Revolutionised by Exotic Flavours
German Consumers Are Becoming More Health-conscious
Convenience Trend Drives Innovative Packaging Ideas
Falling Population Restricts the Growth Potential of the Market
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 21 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 23 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 24 Penetration of Private Label by Sector by Value 2004-2009
Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Germany
Data
Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Becker's Bester GmbH
Strategic Direction
Key Facts
Summary 2 Becker's Bester GmbH & Co KG: Key Facts
Summary 3 Becker's Bester GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 4 Becker's Bester GmbH & Co KG: Production Statistics 2008
Competitive Positioning
Summary 5 Becker's Bester GmbH & Co KG: Competitive Position 2009
Coca-Cola GmbH
Strategic Direction
Key Facts
Summary 6 Coca-Cola GmbH: Key Facts
Summary 7 Coca-Cola GmbH: Operational Indicators
Company Background
Production
Summary 8 Coca-Cola GmbH: Production Statistics 2008
Competitive Positioning
Summary 9 Coca-Cola GmbH: Competitive Position 2009
Deutsche Sinalco GmbH Markengetränke & Co Kg
Strategic Direction
Key Facts
Summary 10 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
Company Background
Production
Summary 11 Deutsche Sinalco GmbH Markengetränke & Co KG: Production Statistics 2008
Competitive Positioning
Summary 12 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive Position 2009
Eckes-granini GmbH & Co Kg
Strategic Direction
Key Facts
Summary 13 Eckes-Granini Deutschland GmbH: Key Facts
Summary 14 Eckes-Granini Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 15 Eckes-Granini Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 16 Eckes-Granini Deutschland GmbH: Competitive Position 2009
Gerolsteiner Brunnen GmbH & Co
Strategic Direction
Key Facts
Summary 17 Gerolsteiner Brunnen GmbH & Co: Key Facts
Summary 18 Gerolsteiner Brunnen GmbH & Co: Operational Indicators
Company Background
Production
Summary 19 Gerolsteiner Brunnen GmbH & Co: Production Statistics 2008
Competitive Positioning
Summary 20 Gerolsteiner Brunnen GmbH & Co: Competitive Position 2009
Mineralbrunnen Überkingen-teinach AG
Strategic Direction
Key Facts
Summary 21 Mineralbrunnen Überkingen-Teinach AG: Key Facts
Summary 22 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
Company Background
Production
Summary 23 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2008
Competitive Positioning
Summary 24 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2009
Nestlé Deutschland AG
Strategic Direction
Key Facts
Summary 25 Nestlé Deutschland AG: Key Facts
Summary 26 Nestlé Deutschland AG: Operational Indicators
Company Background
Production
Summary 27 Nestlé Deutschland AG: Production Statistics 2008
Competitive Positioning
Summary 28 Nestlé Deutschland AG: Competitive Position 2009
PepsiCo Deutschland GmbH
Strategic Direction
Key Facts
Summary 29 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 30 PepsiCo Deutschland GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008
Table 45 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 47 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 48 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 49 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 50 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 51 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 52 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 53 Leading Flavours for Functional Drinks: % Volume Breakdown 2004-2009
Table 54 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 55 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 56 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 57 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 58 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 59 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 60 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 61 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
