Functional Drinks - Finland
Compared to growth in previous review period years, functional drinks took a notable downward turn in 2009. It declined by 4% in total volume terms, suffering from the economic recession. The weakening trend began in 2008. However, 2008 ended in a positive figure, due to healthy sales during the first two quarters. Volume growth rates in 2009 and 2008 were markedly slower than the review period average.
Euromonitor International's Functional Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Functional Drinks in Finland
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Volume and Value Sales Slide Downwards in 2009
Vat Cut and Economic Recession Shape Soft Drinks in 2009
Coca-Cola Finland Oy in the Lead
Economic Recession Affects On-trade Channel
Sales Predicted To Recover During Forecast Period
Key Trends and Developments
Finnish Economy in Substantial Decline Following Global Financial Crisis
Demand for Private Label Products Boosted in 2009
Competition Forces Companies To Focus on Value Added Products
Health - Central Trend in Finnish Soft Drinks
Table 1 Number of overweight boys (%)
Table 2 Number of overweight girls (%)
Low Per Capita Consumption Creates Potential, But Economy Must Recover
Market Data
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 9 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 10 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 11 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 12 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 13 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 14 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 15 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 21 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 22 Penetration of Private Label by Sector by Value 2004-2009
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Finland
Data
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Hartwall Oy Ab
Strategic Direction
Key Facts
Summary 2 Hartwall Oy Ab: Key Facts
Summary 3 Hartwall Oy Ab: Operational Indicators
Company Background
Production
Summary 4 Hartwall Oy Ab: Production Statistics 2008
Competitive Positioning
Summary 5 Hartwall Oy Ab: Competitive Position 2009
Laitilan Wirvoitusjuomatehdas Oy
Strategic Direction
Key Facts
Summary 6 Laitilan Wirvoitusjuomatehdas Oy: Key Facts
Summary 7 Laitilan Wirvoitusjuomatehdas Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Laitilan Wirvoitusjuomatehdas Oy: Competitive Position 2009
Olvi Oyj
Strategic Direction
Key Facts
Summary 9 Olvi Oyj: Key Facts
Summary 10 Olvi Oyj: Operational Indicators
Company Background
Production
Summary 11 Olvi Oyj: Production Statistics 2008
Competitive Positioning
Summary 12 Olvi Oyj: Competitive Position 2009
Sinebrychoff Oy Ab
Strategic Direction
Key Facts
Summary 13 Sinebrychoff Oy Ab: Key Facts
Summary 14 Sinebrychoff Oy Ab: Operational Indicators
Company Background
Production
Summary 15 Sinebrychoff Oy Ab: Production Statistics 2008
Competitive Positioning
Summary 16 Sinebrychoff Oy Ab: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Volume and Value Sales Slide Downwards in 2009
Vat Cut and Economic Recession Shape Soft Drinks in 2009
Coca-Cola Finland Oy in the Lead
Economic Recession Affects On-trade Channel
Sales Predicted To Recover During Forecast Period
Key Trends and Developments
Finnish Economy in Substantial Decline Following Global Financial Crisis
Demand for Private Label Products Boosted in 2009
Competition Forces Companies To Focus on Value Added Products
Health - Central Trend in Finnish Soft Drinks
Table 1 Number of overweight boys (%)
Table 2 Number of overweight girls (%)
Low Per Capita Consumption Creates Potential, But Economy Must Recover
Market Data
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 9 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 10 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 11 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 12 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 13 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 14 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 15 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 19 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 20 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 21 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 22 Penetration of Private Label by Sector by Value 2004-2009
Table 23 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 30 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 31 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Finland
Data
Table 32 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 33 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 34 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 38 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 39 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 40 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 41 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Hartwall Oy Ab
Strategic Direction
Key Facts
Summary 2 Hartwall Oy Ab: Key Facts
Summary 3 Hartwall Oy Ab: Operational Indicators
Company Background
Production
Summary 4 Hartwall Oy Ab: Production Statistics 2008
Competitive Positioning
Summary 5 Hartwall Oy Ab: Competitive Position 2009
Laitilan Wirvoitusjuomatehdas Oy
Strategic Direction
Key Facts
Summary 6 Laitilan Wirvoitusjuomatehdas Oy: Key Facts
Summary 7 Laitilan Wirvoitusjuomatehdas Oy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Laitilan Wirvoitusjuomatehdas Oy: Competitive Position 2009
Olvi Oyj
Strategic Direction
Key Facts
Summary 9 Olvi Oyj: Key Facts
Summary 10 Olvi Oyj: Operational Indicators
Company Background
Production
Summary 11 Olvi Oyj: Production Statistics 2008
Competitive Positioning
Summary 12 Olvi Oyj: Competitive Position 2009
Sinebrychoff Oy Ab
Strategic Direction
Key Facts
Summary 13 Sinebrychoff Oy Ab: Key Facts
Summary 14 Sinebrychoff Oy Ab: Operational Indicators
Company Background
Production
Summary 15 Sinebrychoff Oy Ab: Production Statistics 2008
Competitive Positioning
Summary 16 Sinebrychoff Oy Ab: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 45 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 46 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 47 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 49 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 50 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
