Functional Drinks - Russia

May 2010 | 47 pages | ID: F1F7CC2EC03EN
Euromonitor International Ltd

Abstracts

The popularity of energy drinks in Russia increased in huge rates over the last five years. Even in the crisis year of 2009, energy drinks showed growth of 18% in current value terms. Such popularity was caused by the novelty of the product, its active advertising and various applications. Energy drinks was extremely popular among young people. Functional drinks perfectly met their requirements, as it could provide energy, or help them to recover after sporting activities.

Euromonitor International's Functional Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Functional Drinks in Russia
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Russia and the Global Economic Crisis 2009
Russia No Longer Counts As An Engine of Growth for Coca-Cola
PepsiCo To Invest Us$1 Billion in Russia in Next Three Years
Popularity of Discounters Increases
Sales Volume Falls Considerably in All Categories of Soft Drinks
Key Trends and Developments
PepsiCo Invests Us$1 Billion in Russia
Economic Crisis in Russia 2009
Health Issues Influence Consumer Choice
Consumption of Well-known Brands of Soft Drinks Decreases
Popularity of Discounters Increases Markedly During 2009
City Key Trends and Developments
Moscow
St Petersburg
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2004-2009
  Table 14 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2004-2009
  Table 15 Off-trade Sales of Soft Drinks (as sold) by City: Value 2004-2009
  Table 16 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2004-2009
  Table 17 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
  Table 18 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
  Table 19 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 20 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 21 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 22 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 23 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 24 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 25 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 26 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 27 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 34 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 35 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
  Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2009-2014
  Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2009-2014
  Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2009-2014
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2009-2014
Appendix
Fountain Sales in Russia
Data
  Table 40 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 41 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 42 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 43 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 44 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 45 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 46 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 47 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 48 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 49 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Deka Oao
Strategic Direction
Key Facts
  Summary 2 Deka OAO: Key Facts
  Summary 3 Deka OAO: Operational Indicators
Company Background
Production
  Summary 4 Deka OAO: Production Statistics 2005-2007
Competitive Positioning
  Summary 5 Deka OAO: Competitive Position 2008
Lebedyansky Oao
Strategic Direction
Key Facts
  Summary 6 Lebedyansky OAO: Key Facts
  Summary 7 Lebedyansky OAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Lebedyansky OAO: Competitive Position 2009
Multon Zao
Strategic Direction
Key Facts
  Summary 9 Multon ZAO: Key Facts
  Summary 10 Multon ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 Multon ZAO: Competitive Position 2008
Narzan Oao
Strategic Direction
Key Facts
  Summary 12 Narzan OAO: Key Facts
  Summary 13 Narzan OAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 14 Narzan OAO: Competitive Position 2009
Nidan Soki Oao
Strategic Direction
Key Facts
  Summary 15 Nidan Soki OAO: Key Facts
  Summary 16 Nidan Soki OAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Nidan Soki OAO: Competitive Position 2009
Ost Akva Zao
Strategic Direction
Key Facts
  Summary 18 Ost Akva ZAO: Key Facts
  Summary 19 Ost Akva ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 20 Ost Akva ZAO: Competitive Position 2009
Polyustrovo Zao
Strategic Direction
Key Facts
  Summary 21 Polyustrovo ZAO: Key Facts
  Summary 22 Polyustrovo ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Polyustrovo ZAO: Competitive Position 2009
Visma Zao
Strategic Direction
Key Facts
  Summary 24 Visma ZAO: Key Facts
  Summary 25 Visma ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 26 Visma ZAO: Competitive Position 2009
Wimm-bill-dann Produkty Pitania Oao
Strategic Direction
Key Facts
  Summary 27 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
  Summary 28 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 29 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 50 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 51 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 52 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 53 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 54 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 55 Leading Flavours for Functional Drinks: % Volume Breakdown 2004-2009
  Table 56 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 57 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 58 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 59 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 60 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 61 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 62 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 63 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014