Functional Drinks - Japan

March 2010 | 56 pages | ID: FB9AD594A1CEN
Euromonitor International Ltd

Abstracts

Functional drinks saw further decline in sales in 2009. A shorter summer in the year hindered sales in dominant sports drinks. Meanwhile energy drinks suffered from an old fashioned image perhaps with the exception of Red Bull. Consumers largely see energy drinks as outmoded in comparison to tonic drinks or RTD coffee, with the latter area notably benefiting from heavy investment in advertising.

Euromonitor International's Functional Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Functional Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Functional Drinks in Japan
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Troubles A Cause for Concern
Safety First
Competitive Pricing
Retail Changes Afoot
Bigger Is Better
Forecast Period Likely To See Further Decline
Key Trends and Developments
Economy Impacts Pricing
Retailing Enters A Period of Flux
Safety Concerns Threaten Some Product Categories
Soft Drinks Offer A Solution To Health Worries
Carbonates Influences Innovation and Marketing Across Soft Drinks
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
  Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
  Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 21 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 22 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 23 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 24 Penetration of Private Label by Sector by Value 2004-2009
  Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Japan
Data
  Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Asahi Soft Drinks Ltd
Strategic Direction
Key Facts
  Summary 2 Asahi Soft Drinks Ltd: Key Facts
  Summary 3 Asahi Soft Drinks Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Asahi Soft Drinks Ltd: Competitive Position 2009
Calpis Co Ltd
Strategic Direction
Key Facts
  Summary 5 Calpis Co Ltd: Key Facts
  Summary 6 Calpis Co Ltd: Operational Indicators
Company Background
Production
  Summary 7 Calpis Co Ltd: Production Statistics 2007
Competitive Positioning
  Summary 8 Calpis Co Ltd: Competitive Position 2009
Coca-Cola (japan) Co Ltd
Strategic Direction
Key Facts
  Summary 9 Coca-Cola (Japan) Co Ltd: Key Facts
Company Background
Production
  Summary 10 Coca-Cola (Japan) Co Ltd: Production Statistics 2007
Competitive Positioning
  Summary 11 Coca-Cola (Japan) Co Ltd: Competitive Position 2009
Dydo Drinco Inc
Strategic Direction
Key Facts
  Summary 12 Dydo Drinco Inc: Key Facts
  Summary 13 Dydo Drinco Inc: Operational Indicators
  Summary 14 Dydo Drinco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Dydo Drinco Inc: Competitive Position 2009
House Foods Corp
Strategic Direction
Key Facts
  Summary 16 House Foods Corp: Key Facts
  Summary 17 House Foods Corp: Operational Indicators
  Summary 18 House Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 19 House Foods Corp: Competitive Position 2009
Ito En Ltd
Strategic Direction
Key Facts
  Summary 21 Ito En Ltd: Operational Indicators
  Summary 22 Ito En Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 23 Ito En Ltd: Competitive Position 2009
Japan Tobacco Inc
Strategic Direction
Key Facts
  Summary 24 Japan Tobacco Inc: Key Facts
  Summary 25 Japan Tobacco Inc: Operational Indicators
  Summary 26 Japan Tobacco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 27 Japan Tobacco Inc: Competitive Position 2009
Kirin Beverage Corp
Strategic Direction
Key Facts
  Summary 28 Kirin Beverage Corp: Key Facts
Company Background
Production
Competitive Positioning
  Summary 29 Kirin Beverage Corp: Competitive Position 2009
Suntory Holdings Ltd
Strategic Direction
Key Facts
  Summary 30 Suntory Holdings Ltd: Key Facts
Company Background
Production
  Summary 31 Suntory Holdings Ltd: Production Statistics 2008
Competitive Positioning
  Summary 32 Suntory Holdings Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 44 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 45 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 46 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 47 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 48 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 49 Leading Flavours for Functional Drinks: % Volume Breakdown 2004-2009
  Table 50 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 51 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 52 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 53 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 54 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 55 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 56 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 57 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014