Functional Drinks - Austria
With annual per capita consumption of functional drinks rising from four to five litres over the review period, functional drinks definitely enjoyed high popularity in Austria. This popularity grew steadily over the review period, and the category posted one of the fastest off-trade volume growth rates within soft drinks in Austria. The strength of the performance of functional drinks is largely down to energy drinks, which posted a remarkable performance when compared to the low growth levels...
Euromonitor International's Functional Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Soft Drinks Stagnates Amid Economic Worries
Shift From Carbonates To Bottled Water Fuelled by Health Concerns
Domestic Players Maintain Strength for Off-trade Volume Sales
Slight Improvement Expected During the Forecast Period
Key Trends and Developments
More Low Sugar Variants for Less Healthy Soft Drinks
Private Label Becomes More Widespread
Soft Drinks Packaging Becomes More Diverse
Off-trade Continues To Outperform On-trade Amid Economic Difficulties
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Austria
Trends
Definitions
Summary 1 Research Sources
Eckes-granini Austria GmbH
Strategic Direction
Key Facts
Summary 2 Eckes-Granini Austria GmbH: Key Facts
Summary 3 Eckes-Granini Austria GmbH: Operational Indicators
Company Background
Production
Summary 4 Eckes-Granini Austria GmbH: Production Statistics 2008
Competitive Positioning
Summary 5 Eckes-Granini Austria GmbH: Competitive Position 2009
Rauch Fruchtsäfte GmbH
Strategic Direction
Key Facts
Summary 6 Rauch Fruchtsäfte GmbH: Key Facts
Summary 7 Rauch Fruchtsäfte GmbH: Operational Indicators
Company Background
Production
Summary 8 Rauch Fruchtsäfte GmbH: Production Statistics 2008
Competitive Positioning
Summary 9 Rauch Fruchtsäfte GmbH: Competitive Position 2009
Spar Österreichische Warenhandels AG
Strategic Direction
Key Facts
Summary 10 Spar Österreichische Warenhandels AG: Key Facts
Summary 11 Spar Österreichische Warenhandels AG: Operational Indicators
Company Background
Production
Summary 12 Spar Österreichische Warenhandels AG: Production Statistics 2008
Competitive Positioning
Summary 13 Spar Österreichische Warenhandels AG: Competitive Position 2009
Vöslauer Heilquellen-verwertung AG
Strategic Direction
Key Facts
Summary 14 Vöslauer Heilquellen Verwertung AG: Key Facts
Summary 15 Vöslauer Heilquellen Verwertung AG: Operational Indicators
Company Background
Production
Summary 16 Vöslauer Heilquellen Verwertung AG: Production Statistics 2008
Competitive Positioning
Summary 17 Vöslauer Heilquellen Verwertung AG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 45 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 47 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Soft Drinks Stagnates Amid Economic Worries
Shift From Carbonates To Bottled Water Fuelled by Health Concerns
Domestic Players Maintain Strength for Off-trade Volume Sales
Slight Improvement Expected During the Forecast Period
Key Trends and Developments
More Low Sugar Variants for Less Healthy Soft Drinks
Private Label Becomes More Widespread
Soft Drinks Packaging Becomes More Diverse
Off-trade Continues To Outperform On-trade Amid Economic Difficulties
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Austria
Trends
Definitions
Summary 1 Research Sources
Eckes-granini Austria GmbH
Strategic Direction
Key Facts
Summary 2 Eckes-Granini Austria GmbH: Key Facts
Summary 3 Eckes-Granini Austria GmbH: Operational Indicators
Company Background
Production
Summary 4 Eckes-Granini Austria GmbH: Production Statistics 2008
Competitive Positioning
Summary 5 Eckes-Granini Austria GmbH: Competitive Position 2009
Rauch Fruchtsäfte GmbH
Strategic Direction
Key Facts
Summary 6 Rauch Fruchtsäfte GmbH: Key Facts
Summary 7 Rauch Fruchtsäfte GmbH: Operational Indicators
Company Background
Production
Summary 8 Rauch Fruchtsäfte GmbH: Production Statistics 2008
Competitive Positioning
Summary 9 Rauch Fruchtsäfte GmbH: Competitive Position 2009
Spar Österreichische Warenhandels AG
Strategic Direction
Key Facts
Summary 10 Spar Österreichische Warenhandels AG: Key Facts
Summary 11 Spar Österreichische Warenhandels AG: Operational Indicators
Company Background
Production
Summary 12 Spar Österreichische Warenhandels AG: Production Statistics 2008
Competitive Positioning
Summary 13 Spar Österreichische Warenhandels AG: Competitive Position 2009
Vöslauer Heilquellen-verwertung AG
Strategic Direction
Key Facts
Summary 14 Vöslauer Heilquellen Verwertung AG: Key Facts
Summary 15 Vöslauer Heilquellen Verwertung AG: Operational Indicators
Company Background
Production
Summary 16 Vöslauer Heilquellen Verwertung AG: Production Statistics 2008
Competitive Positioning
Summary 17 Vöslauer Heilquellen Verwertung AG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 45 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 47 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 48 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
