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Functional Drinks - Australia

July 2010 | 37 pages | ID: F421CDB4D19EN
Euromonitor International Ltd

US$ 990.00

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The Coca-Cola Co, which has had several previously unsuccessful attempts at capturing a sizeable share of Australian energy drinks, appears to have now got the formula right with the relaunch of its Mother energy drinks brand. Originally launched in 2007, the product appears to have met with some flavour profile problems. Relaunched in 2008 with a completely reformulated flavour profile, Mother moved strongly and gained off-trade volume share of energy drinks In 2009. The relaunch of Mother has...

Euromonitor International's Functional Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Major Changes in Soft Drinks Structure
Carbonates Fights Back
Acquisition Activity Reshapes Soft Drinks
On-trade Volume Sales Show Mixed Fortunes
Diversity and Better-for-you Will Drive Growth Across the Forecast Period
Key Trends and Developments
Global Financial Crisis Leads To Household Budgets Tightening
Acquisition Activity Reshapes Australian Soft Drinks
School Canteen Product Acceptance and Grading System Now Embedded
Sugar Content Is A Major Concern
A Thirst for More
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Australia
Data
  Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bickford's Australia Pty Ltd
Strategic Direction
Key Facts
  Summary 2 Bickford's Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Bickford's Australia Pty Ltd: Competitive Position 2009
Grove Fruit Juices Pty Ltd
Strategic Direction
Key Facts
  Summary 4 Grove Fruit Juices Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
National Foods Ltd
Strategic Direction
Key Facts
  Summary 5 National Foods Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 National Foods Ltd: Competitive Position 2009
Pure & Natural Beverages Pty Ltd
Strategic Direction
Key Facts
  Summary 7 Pure & Natural Beverages Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Pure & Natural Beverages Pty Ltd: Competitive Position 2009
Saxby's Soft Drinks Pty Ltd
Strategic Direction
Key Facts
  Summary 9 Saxby's Soft Drinks Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014


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