Concentrates - Russia
Concentrates is not very popular in Russia and sales remain low and somewhat underdeveloped. Consumers usually perceive concentrates as unhealthy and unnatural. The health and wellness trend became increasingly important to consumers towards the end of the review period, even during the economic downturn. Concentrates meanwhile are often highly artificial, usually containing a large quantity of sugar and colourants. In addition, many people view concentrates as old fashioned.
Euromonitor International's Concentrates in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Concentrates in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Russia and the Global Economic Crisis 2009
Russia No Longer Counts As An Engine of Growth for Coca-Cola
PepsiCo To Invest Us$1 Billion in Russia in Next Three Years
Popularity of Discounters Increases
Sales Volume Falls Considerably in All Categories of Soft Drinks
Key Trends and Developments
PepsiCo Invests Us$1 Billion in Russia
Economic Crisis in Russia 2009
Health Issues Influence Consumer Choice
Consumption of Well-known Brands of Soft Drinks Decreases
Popularity of Discounters Increases Markedly During 2009
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2004-2009
Table 14 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2004-2009
Table 15 Off-trade Sales of Soft Drinks (as sold) by City: Value 2004-2009
Table 16 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2004-2009
Table 17 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
Table 18 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 19 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 20 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 21 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 22 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 23 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 24 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 25 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 26 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 27 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 34 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 35 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2009-2014
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2009-2014
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2009-2014
Appendix
Fountain Sales in Russia
Data
Table 40 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 41 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 42 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 43 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 44 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 45 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 46 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 47 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 48 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 49 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Deka Oao
Strategic Direction
Key Facts
Summary 2 Deka OAO: Key Facts
Summary 3 Deka OAO: Operational Indicators
Company Background
Production
Summary 4 Deka OAO: Production Statistics 2005-2007
Competitive Positioning
Summary 5 Deka OAO: Competitive Position 2008
Lebedyansky Oao
Strategic Direction
Key Facts
Summary 6 Lebedyansky OAO: Key Facts
Summary 7 Lebedyansky OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lebedyansky OAO: Competitive Position 2009
Multon Zao
Strategic Direction
Key Facts
Summary 9 Multon ZAO: Key Facts
Summary 10 Multon ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Multon ZAO: Competitive Position 2008
Narzan Oao
Strategic Direction
Key Facts
Summary 12 Narzan OAO: Key Facts
Summary 13 Narzan OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Narzan OAO: Competitive Position 2009
Nidan Soki Oao
Strategic Direction
Key Facts
Summary 15 Nidan Soki OAO: Key Facts
Summary 16 Nidan Soki OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Nidan Soki OAO: Competitive Position 2009
Ost Akva Zao
Strategic Direction
Key Facts
Summary 18 Ost Akva ZAO: Key Facts
Summary 19 Ost Akva ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Ost Akva ZAO: Competitive Position 2009
Polyustrovo Zao
Strategic Direction
Key Facts
Summary 21 Polyustrovo ZAO: Key Facts
Summary 22 Polyustrovo ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 23 Polyustrovo ZAO: Competitive Position 2009
Visma Zao
Strategic Direction
Key Facts
Summary 24 Visma ZAO: Key Facts
Summary 25 Visma ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 26 Visma ZAO: Competitive Position 2009
Wimm-bill-dann Produkty Pitania Oao
Strategic Direction
Key Facts
Summary 27 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
Summary 28 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 29 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 50 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 51 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2004-2009
Table 52 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2004-2009
Table 53 Off-trade Sales of Concentrates by Subsector: Value 2004-2009
Table 54 Off-trade Sales of Concentrates by Subsector: % Value Growth 2004-2009
Table 55 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2004-2009
Table 56 Leading Flavours for Powder Concentrates: % Volume Breakdown 2004-2009
Table 57 Company Shares of Concentrates by Off-trade Value 2005-2009
Table 58 Brand Shares of Concentrates by Off-trade Value 2006-2009
Table 59 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2009-2014
Table 60 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2009-2014
Table 61 Forecast Off-trade Sales of Concentrates by Subsector: Value 2009-2014
Table 62 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2009-2014
Russia and the Global Economic Crisis 2009
Russia No Longer Counts As An Engine of Growth for Coca-Cola
PepsiCo To Invest Us$1 Billion in Russia in Next Three Years
Popularity of Discounters Increases
Sales Volume Falls Considerably in All Categories of Soft Drinks
Key Trends and Developments
PepsiCo Invests Us$1 Billion in Russia
Economic Crisis in Russia 2009
Health Issues Influence Consumer Choice
Consumption of Well-known Brands of Soft Drinks Decreases
Popularity of Discounters Increases Markedly During 2009
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2004-2009
Table 14 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2004-2009
Table 15 Off-trade Sales of Soft Drinks (as sold) by City: Value 2004-2009
Table 16 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2004-2009
Table 17 Company Shares of Soft Drinks (RTD) by Total Volume 2005-2009
Table 18 Brand Shares of Soft Drinks (RTD) by Total Volume 2006-2009
Table 19 Company Shares of On-trade Soft Drinks (RTD) by Volume 2005-2009
Table 20 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2006-2009
Table 21 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 22 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 23 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 24 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 25 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 26 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 27 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 32 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 33 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 34 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 35 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2009-2014
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2009-2014
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2009-2014
Appendix
Fountain Sales in Russia
Data
Table 40 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 41 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 42 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 43 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 44 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 45 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 46 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 47 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 48 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 49 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Deka Oao
Strategic Direction
Key Facts
Summary 2 Deka OAO: Key Facts
Summary 3 Deka OAO: Operational Indicators
Company Background
Production
Summary 4 Deka OAO: Production Statistics 2005-2007
Competitive Positioning
Summary 5 Deka OAO: Competitive Position 2008
Lebedyansky Oao
Strategic Direction
Key Facts
Summary 6 Lebedyansky OAO: Key Facts
Summary 7 Lebedyansky OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lebedyansky OAO: Competitive Position 2009
Multon Zao
Strategic Direction
Key Facts
Summary 9 Multon ZAO: Key Facts
Summary 10 Multon ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Multon ZAO: Competitive Position 2008
Narzan Oao
Strategic Direction
Key Facts
Summary 12 Narzan OAO: Key Facts
Summary 13 Narzan OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Narzan OAO: Competitive Position 2009
Nidan Soki Oao
Strategic Direction
Key Facts
Summary 15 Nidan Soki OAO: Key Facts
Summary 16 Nidan Soki OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Nidan Soki OAO: Competitive Position 2009
Ost Akva Zao
Strategic Direction
Key Facts
Summary 18 Ost Akva ZAO: Key Facts
Summary 19 Ost Akva ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Ost Akva ZAO: Competitive Position 2009
Polyustrovo Zao
Strategic Direction
Key Facts
Summary 21 Polyustrovo ZAO: Key Facts
Summary 22 Polyustrovo ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 23 Polyustrovo ZAO: Competitive Position 2009
Visma Zao
Strategic Direction
Key Facts
Summary 24 Visma ZAO: Key Facts
Summary 25 Visma ZAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 26 Visma ZAO: Competitive Position 2009
Wimm-bill-dann Produkty Pitania Oao
Strategic Direction
Key Facts
Summary 27 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
Summary 28 Wimm-Bill-Dann Produkty Pitania OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 29 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 50 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 51 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2004-2009
Table 52 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2004-2009
Table 53 Off-trade Sales of Concentrates by Subsector: Value 2004-2009
Table 54 Off-trade Sales of Concentrates by Subsector: % Value Growth 2004-2009
Table 55 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2004-2009
Table 56 Leading Flavours for Powder Concentrates: % Volume Breakdown 2004-2009
Table 57 Company Shares of Concentrates by Off-trade Value 2005-2009
Table 58 Brand Shares of Concentrates by Off-trade Value 2006-2009
Table 59 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2009-2014
Table 60 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2009-2014
Table 61 Forecast Off-trade Sales of Concentrates by Subsector: Value 2009-2014
Table 62 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2009-2014