Functional Drinks - Bulgaria

Date: March 22, 2010
Pages: 38
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F2C14685B71EN
Leaflet:

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While functional drinks was among the fastest growing categories in soft drinks, in 2009 it did not escape the negative development pattern, common to all non-necessity product types, of declining sales. Functional drinks possesses a peculiarity which sets it apart from other soft drinks categories – energy, and sports drinks are mainly consumed in out-of-home situations. Functional drinks are lifestyle products with high average unit prices (most brands are positioned at BGN2.50 or above for a...

Euromonitor International's Functional Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.


Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Functional Drinks in Bulgaria
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Faces A Number of Challenges As Economic Crisis Worsens
Value Becomes A Byword for Success in Soft Drinks
Booming Sales of Bottled Water Push Manufacturers Into Leading Positions
Off-trade Channel Increases Its Significance in Difficult Economic Conditions
Better Forecast Performance for Soft Drinks Yet Below the Historical Figures
Key Trends and Developments
Economic Downturn Affects Spending on Soft Drinks
Inability of Soft Drinks Manufacturers To Attract Strategic Investors Might Affect Industry Structure
On- and Off-trade Channels Merit Different Product Development and Placement
Demand for Value Prompts Manufacturers To Develop Lower-priced Lines
Supermarkets/hypermarkets Continues Its Expansion, Albeit at A Slower Pace
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Sector Data
  Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Bovis Ad
Strategic Direction
Key Facts
  Summary 2 Bovis AD: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Lines Holding: Competitive Position 2009
Devin Ad
Strategic Direction
Key Facts
  Summary 4 Devin AD: Key Facts
Company Background
Production
  Summary 5 Devin AD: Production Statistics 2009
Competitive Positioning
  Summary 6 Devin AD: Competitive Position 2009
Florina Bulgaria Ad
Strategic Direction
Key Facts
  Summary 7 Florina Bulgaria AD: Key Facts
Company Background
Production
Competitive Positioning
  Summary 8 Florina Bulgaria AD: Competitive Position 2009
Nova Trade Ood
Strategic Direction
Key Facts
  Summary 9 Nova Trade OOD: Key Facts
Company Background
Production
  Summary 10 Nova Trade OOD: Production Statistics 2009
Competitive Positioning
  Summary 11 Nova Trade OOD: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
  Table 40 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 41 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 42 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 43 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 44 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 45 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 46 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 47 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 48 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 49 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 50 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 51 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 53 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 55 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
  Table 56 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 57 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 58 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 59 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
  Table 60 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
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