Functional Drinks - Denmark
Functional drinks sales in Denmark are subject to high innovation levels and this is helping to drive value and volume growth.
Euromonitor International's Functional Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Functional Drinks in Denmark
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Is Soft Drinks Recession-proof?
Health & Wellness Is Here To Stay
International Brands Dominate
Supermarkets/hypermarkets Leads the Way
Marginal Volume Increase Expected
Key Trends and Developments
Health & Wellness Remains Important
A Changing Grocery Retailing Landscape
Is the Economic Downturn Encouraging Private Label Growth?
Demand for Convenience Drives Packaging Trends
Cross-border Trade A Constant Concern
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 7 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 8 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 9 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 10 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 11 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 12 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 13 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 17 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 18 Penetration of Private Label by Sector by Value 2004-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Denmark
Data
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Bryggeriet Vestfyen A/S
Strategic Direction
Key Facts
Summary 2 Bryggeriet Vestfyen A/S: Key Facts
Summary 3 Bryggeriet Vestfyen A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A/S Bryggeriet Vestfyen: Competitive Position 2009
Cult Scandinavia A/S
Strategic Direction
Key Facts
Summary 5 Cult Scandinavia A/S: Key Facts
Company Background
Competitive Positioning
Summary 6 Cult Scandinavia A/S: Competitive Position 2009
Harboes Bryggeri A/S
Strategic Direction
Key Facts
Summary 7 Harboes Bryggeri A/S: Key Facts
Summary 8 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Harboes Bryggeri A/S: Competitive Position 2009
Naked Fruit A/S
Strategic Direction
Key Facts
Summary 10 Naked Fruits A/S: Key Facts
Company Background
Competitive Positioning
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 11 Royal Unibrew A/S: Key Facts
Summary 12 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Royal Unibrew A/S: Competitive Position 2009
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 14 Rynkeby Foods A/S: Key Facts
Summary 15 Rynkeby Foods A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Rynkeby Foods A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Is Soft Drinks Recession-proof?
Health & Wellness Is Here To Stay
International Brands Dominate
Supermarkets/hypermarkets Leads the Way
Marginal Volume Increase Expected
Key Trends and Developments
Health & Wellness Remains Important
A Changing Grocery Retailing Landscape
Is the Economic Downturn Encouraging Private Label Growth?
Demand for Convenience Drives Packaging Trends
Cross-border Trade A Constant Concern
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 7 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 8 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 9 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 10 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 11 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 12 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 13 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 17 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 18 Penetration of Private Label by Sector by Value 2004-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Denmark
Data
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Bryggeriet Vestfyen A/S
Strategic Direction
Key Facts
Summary 2 Bryggeriet Vestfyen A/S: Key Facts
Summary 3 Bryggeriet Vestfyen A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A/S Bryggeriet Vestfyen: Competitive Position 2009
Cult Scandinavia A/S
Strategic Direction
Key Facts
Summary 5 Cult Scandinavia A/S: Key Facts
Company Background
Competitive Positioning
Summary 6 Cult Scandinavia A/S: Competitive Position 2009
Harboes Bryggeri A/S
Strategic Direction
Key Facts
Summary 7 Harboes Bryggeri A/S: Key Facts
Summary 8 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Harboes Bryggeri A/S: Competitive Position 2009
Naked Fruit A/S
Strategic Direction
Key Facts
Summary 10 Naked Fruits A/S: Key Facts
Company Background
Competitive Positioning
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 11 Royal Unibrew A/S: Key Facts
Summary 12 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Royal Unibrew A/S: Competitive Position 2009
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 14 Rynkeby Foods A/S: Key Facts
Summary 15 Rynkeby Foods A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Rynkeby Foods A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014