Functional Drinks - Netherlands

June 2010 | 32 pages | ID: F52BBBF73ACEN
Euromonitor International Ltd

Abstracts

Functional drinks recorded 10% total current value growth in 2009, with slower growth evident each year across the review period caused by similar demand but an increasing number of products; many new product launches have increased competition in functional drinks. The main players showed growth in 2009, but have made more efforts to keep new entrants at a distance.

Euromonitor International's Functional Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Modest Growth for Soft Drinks in 2009
Consumer Health Concerns Trigger Growth
Private Label Successful in Competitive Categories
On-trade Sales Suffer Because of the Economic Situation
Soft Drinks To See Growth Slow Down Over the Forecast Period
Key Trends and Developments
Financial Crisis Reaches the Dutch Economy
Demographic Changes in Consumer Groups
Increasing Health Awareness Impacts Purchasing Decisions
Private Label Is A Lucrative Investment for Retailers
Trend Towards On-the-go Consumption Affects Distribution Channels
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
  Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
  Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
  Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
  Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
  Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
  Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
  Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
  Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
  Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
  Table 20 Penetration of Private Label by Sector by Value 2004-2009
  Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
  Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
  Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in the Netherlands
Data
  Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
  Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
  Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
  Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
  Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
  Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
  Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
  Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
  Summary 1 Research Sources
Menken Drinks BV
Strategic Direction
Key Facts
  Summary 2 Menken Drinks BV: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 Menken Drinks BV: Competitive Position 2009
Royal Frieslandcampina NV
Strategic Direction
Key Facts
  Summary 4 Royal FrieslandCampina NV: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Royal FrieslandCampina NV: Competitive Position 2009
Spadel Nederland BV
Strategic Direction
Key Facts
  Summary 6 Spadel Nederland BV: Key Facts
  Summary 7 Spadel Nederland BV: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Spadel Nederland BV: Competitive Position 2009
United Soft Drinks BV
Strategic Direction
Key Facts
  Summary 9 United Soft Drinks BV: Key Facts
  Summary 10 United Soft Drinks BV: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 United Soft Drinks BV: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
  Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
  Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
  Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
  Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
  Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
  Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
  Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
  Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
  Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
  Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
  Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
  Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014