Functional Drinks - Estonia
2009 saw functional drinks’ total volume declined due to consumers’ falling disposable income levels. While functional drinks volume decreased over 4% in 2009, total value saw a much greater decline, dropping over 9%. The reason for this was that in addition to decreasing consumption of functional drinks, consumers also started to trade down, and demonstrated an increasing preference for domestic functional drinks at lower prices. 2009 saw the appearance of many new products and tastes in the...
Euromonitor International's Functional Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Functional Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Economic Growth Displaced by Recession
Private Label Products Penetrate Market
Competition Tight in Soft Drinks
Supermarkets Remain Leading Off-trade Distribution Channel for Soft Drinks
Economic Forecasts: Recession Is Not Over Yet
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales
Definitions
Summary 1 Research Sources
A Le Coq As
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2009
Saku Õlletehase As
Strategic Direction
Key Facts
Summary 5 Saku Õlletehase AS: Key Facts
Summary 6 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saku Õlletehase AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2007-2009
Table 44 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 45 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Economic Growth Displaced by Recession
Private Label Products Penetrate Market
Competition Tight in Soft Drinks
Supermarkets Remain Leading Off-trade Distribution Channel for Soft Drinks
Economic Forecasts: Recession Is Not Over Yet
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales
Definitions
Summary 1 Research Sources
A Le Coq As
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2009
Saku Õlletehase As
Strategic Direction
Key Facts
Summary 5 Saku Õlletehase AS: Key Facts
Summary 6 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saku Õlletehase AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2007-2009
Table 44 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 45 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
