Functional Drinks - Belgium
Functional drinks continued to be one of the fastest growing areas of soft drinks in Belgium in 2009. The continuing growing interest in and awareness of health and wellness issues allows double-digit growth figures in this area. Continuing high profile advertising and high brand awareness amongst consumers further stimulate this growth. Further, products that are perceived to offer real health benefits such as added vitamins are generally welcomed by the consumer.
Euromonitor International's Functional Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Functional Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Functional Drinks in Belgium
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Growth in Soft Drinks Stagnates
Health and Wellness Continues in Importance
Coca-Cola Dominates With One Third of the Market
Discounters Carve Out Market Share
Functional Products Set To Drive Growth
Key Trends and Developments
Off Trade Fares Better During Recession at the Expense of on Trade
Private Label Gaining Ground
Healthier Drinks Continue To Gain Ground
Bottled Water Troubled With Economic and Green Concerns
Functional Drinks Capitalising on Convenience Trend
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Belgium
Sector Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Friesland Foods België NV
Strategic Direction
Key Facts
Summary 2 Friesland Foods België NV: Key Facts
Summary 3 Friesland Foods België NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Friesland Foods België NV: Competitive Position 2009
Haacht NV Sa, Brouwerij
Strategic Direction
Key Facts
Summary 5 Brouwerij Haacht NV SA: Key Facts
Summary 6 Brouwerij Haacht NV SA: Operational Indicators
Company Background
Production
Summary 7 Brouwerij Haacht NV SA: Production Statistics 2008
Competitive Positioning
John Martin SA
Strategic Direction
Key Facts
Summary 8 John Martin SA: Key Facts
Summary 9 John Martin SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 John Martin SA: Competitive Position 2009
Spadel SA NV
Strategic Direction
Key Facts
Summary 11 Spadel NV SA: Key Facts
Summary 12 Spadel NV SA: Operational Indicators
Company Background
Production
Summary 13 Spadel NV SA: Production Statistics 2008
Competitive Positioning
Summary 14 Spadel NV SA: Competitive Position 2009
Sun Beverages Co
Strategic Direction
Key Facts
Summary 15 Sun Beverages Co: Key Facts
Summary 16 Sun Beverages Co: Operational Indicators
Company Background
Production
Summary 17 Sun Beverages Co: Production Statistics 2008
Competitive Positioning
Summary 18 Sun Beverages Co: Competitive Position 2009
Tropicana Looza Benelux
Strategic Direction
Key Facts
Summary 19 Tropicana Looza Benelux: Key Facts
Summary 20 Tropicana Looza Benelux: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Tropicana Looza Benelux: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 44 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 45 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 46 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 47 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 48 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Euromonitor International
March 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Growth in Soft Drinks Stagnates
Health and Wellness Continues in Importance
Coca-Cola Dominates With One Third of the Market
Discounters Carve Out Market Share
Functional Products Set To Drive Growth
Key Trends and Developments
Off Trade Fares Better During Recession at the Expense of on Trade
Private Label Gaining Ground
Healthier Drinks Continue To Gain Ground
Bottled Water Troubled With Economic and Green Concerns
Functional Drinks Capitalising on Convenience Trend
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Belgium
Sector Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Friesland Foods België NV
Strategic Direction
Key Facts
Summary 2 Friesland Foods België NV: Key Facts
Summary 3 Friesland Foods België NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Friesland Foods België NV: Competitive Position 2009
Haacht NV Sa, Brouwerij
Strategic Direction
Key Facts
Summary 5 Brouwerij Haacht NV SA: Key Facts
Summary 6 Brouwerij Haacht NV SA: Operational Indicators
Company Background
Production
Summary 7 Brouwerij Haacht NV SA: Production Statistics 2008
Competitive Positioning
John Martin SA
Strategic Direction
Key Facts
Summary 8 John Martin SA: Key Facts
Summary 9 John Martin SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 John Martin SA: Competitive Position 2009
Spadel SA NV
Strategic Direction
Key Facts
Summary 11 Spadel NV SA: Key Facts
Summary 12 Spadel NV SA: Operational Indicators
Company Background
Production
Summary 13 Spadel NV SA: Production Statistics 2008
Competitive Positioning
Summary 14 Spadel NV SA: Competitive Position 2009
Sun Beverages Co
Strategic Direction
Key Facts
Summary 15 Sun Beverages Co: Key Facts
Summary 16 Sun Beverages Co: Operational Indicators
Company Background
Production
Summary 17 Sun Beverages Co: Production Statistics 2008
Competitive Positioning
Summary 18 Sun Beverages Co: Competitive Position 2009
Tropicana Looza Benelux
Strategic Direction
Key Facts
Summary 19 Tropicana Looza Benelux: Key Facts
Summary 20 Tropicana Looza Benelux: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Tropicana Looza Benelux: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 44 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 45 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 46 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 47 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 48 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
