Functional Drinks - Taiwan
The development of functional drinks was constrained by the strong growth of fruit/vegetable juice and RTD tea in 2009. In comparison, there were fewer new launches and marketing campaigns for functional drinks. Furthermore, unlike fruit/vegetable juice and RTD tea, functional drinks are rarely marketed on the health and wellness trend, which saw increased interest towards the end of the review period.
Euromonitor International's Functional Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Functional Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
the On-trade Channel Experiences A Decline in Value and Volume Terms in 2009
Weight Management Leads To Product Developments in Taiwan
Soft Drinks in Taiwan Remains Consolidated Amongst Domestic Players
Supermarkets/hypermarkets Compete With Convenience Stores
Unit Prices Are Expected To Increase Over the Forecast Period, Driven by New Launches
Key Trends and Developments
New Product Launches Drive Sales Amidst the Economic Downturn
Domestic Players Continue To Dominate the Soft Drinks Market
Vending Loses Share As A Distribution Channel for Soft Drinks
Japan Influences the Development of Soft Drinks in Taiwan
Health and Wellness Trend Leads All Categories Within the Soft Drinks Market
Market Indicators
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Taiwan
Trends
Definitions
Summary 1 Research Sources
Kuang Chuan Dairy Co Ltd
Strategic Direction
Key Facts
Summary 2 Kuang Chuan Dairy Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kuang Chuan Dairy Co Ltd: Competitive Position 2009
Uni-president Enterprises Corp
Strategic Direction
Key Facts
Summary 4 Uni-President Enterprises Corp: Key Facts
Summary 5 Uni-President Enterprises Corp: Operational Indicators
Company Background
Production
Summary 6 Uni-President Enterprises Corp: Production Statistics 2008
Competitive Positioning
Summary 7 Uni-President Enterprises Corp: Competitive Position 2009
Vitalon Foods Co Ltd
Strategic Direction
Key Facts
Summary 8 Vitalon Foods Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Vitalon Foods Co Ltd: Competitive Position 2009
Wei Chuan Foods Corp
Strategic Direction
Key Facts
Summary 10 Wei Chuan Foods Corp: Key Facts
Summary 11 Wei Chuan Foods Corp: Operational Indicators
Company Background
Production
Summary 12 Wei Chuan Foods Corp: Production Statistics 2008
Competitive Positioning
Summary 13 Wei Chuan Foods Corp: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 42 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 44 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 45 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Table 50 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
the On-trade Channel Experiences A Decline in Value and Volume Terms in 2009
Weight Management Leads To Product Developments in Taiwan
Soft Drinks in Taiwan Remains Consolidated Amongst Domestic Players
Supermarkets/hypermarkets Compete With Convenience Stores
Unit Prices Are Expected To Increase Over the Forecast Period, Driven by New Launches
Key Trends and Developments
New Product Launches Drive Sales Amidst the Economic Downturn
Domestic Players Continue To Dominate the Soft Drinks Market
Vending Loses Share As A Distribution Channel for Soft Drinks
Japan Influences the Development of Soft Drinks in Taiwan
Health and Wellness Trend Leads All Categories Within the Soft Drinks Market
Market Indicators
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Fountain Sales in Taiwan
Trends
Definitions
Summary 1 Research Sources
Kuang Chuan Dairy Co Ltd
Strategic Direction
Key Facts
Summary 2 Kuang Chuan Dairy Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kuang Chuan Dairy Co Ltd: Competitive Position 2009
Uni-president Enterprises Corp
Strategic Direction
Key Facts
Summary 4 Uni-President Enterprises Corp: Key Facts
Summary 5 Uni-President Enterprises Corp: Operational Indicators
Company Background
Production
Summary 6 Uni-President Enterprises Corp: Production Statistics 2008
Competitive Positioning
Summary 7 Uni-President Enterprises Corp: Competitive Position 2009
Vitalon Foods Co Ltd
Strategic Direction
Key Facts
Summary 8 Vitalon Foods Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Vitalon Foods Co Ltd: Competitive Position 2009
Wei Chuan Foods Corp
Strategic Direction
Key Facts
Summary 10 Wei Chuan Foods Corp: Key Facts
Summary 11 Wei Chuan Foods Corp: Operational Indicators
Company Background
Production
Summary 12 Wei Chuan Foods Corp: Production Statistics 2008
Competitive Positioning
Summary 13 Wei Chuan Foods Corp: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 42 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 43 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 44 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 45 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
Table 50 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
