Our online store comprises thousands of market research reports, with more than 6,000 publications covering Germany. Each study offers a unique guide to a market or industry in the country; contains a comprehensive industry analysis; lists and reviews top companies; discloses historical data, etc.
Here are some basic facts about the country.
Germany’s Economic Structure
Germany is Europe’s largest economy and the world’s fifth largest. In 2012, the country’ GDP was estimated at USD 3.401 trillion. The GDP shrank in 2009 by 5.9% due to the world financial crisis. It recovered in 2010 to grow by 4.2% and 3.0% in 2011. However it was hit by the Euro crisis in 2012 and shrank 0.7%. Unemployment in 2012 was 5.5% and inflation was running at 2.1%.
Over the last 20 years, the government has spent USD 2 trillion on the rehabilitation of East Germany. However, there remains a marked economic divide between the east and the west of the country.
Germany has a very small agricultural sector that provides only 0.8% of GDP with industry providing 28% and services 78.2%. Key exports are machinery, vehicles, chemicals, metal manufacturing, foodstuffs and textiles.
Germany's main export partners include France, the UK, Netherlands, the USA, Italy, China, Switzerland, Austria, Belgium, and Poland.
Its import partners are France, the Netherlands, Belgium, China, Italy, Austria, the UK, Russia, and the Czech Republic.
Industry Analysis
Vehicle Manufacturing
In 2010, Germany’ car manufacturing industry was worth USD 104.1billion. It grew 3.2% between 2006 and 2010. The forecast through to 2015 is growth of 3.2% reaching USD 122.1 billion by end-2015. The predictions got off to a slow start in the early years of the forecast but recent news has been extremely positive. December 2013 saw the western European car market grow by 13%, for the first time reaching double figures over the last four years. Domestic sales grew by 5%, and record sales were achieved in the USA.
German car companies are among the world class manufacturers, including Audi, BMW, Ford Germany, Mercedes Benz, Opel, Porsche, and Volkswagen.
The industry is maintaining its leading edge in innovation, taking 30% all the country's R&D spending. Upper midrange and luxury segments are leaders in the market. It has finally begun the development of more environmentally friendly vehicles.
Mechanical Engineering
Unlike car manufacturing, the German mechanical engineering industry is based dominated by small and medium size firms rather than by large companies. Around 88% of the 6000 companies in the sector employ less than 250 people. However with 965,000 employees it is the largest employer in the country and the workforce is recognised as being highly skilled.
The difficult world trading conditions of 2010 to 2012 saw slow trading as countries around the world cut back on investment. However recently there are signs of recovery. 76% of production goes to export bringing a trade surplus of $88 billion in 2011. With 17% of the global market Germany is the world leader ahead of the USA and Japan.
Electronics
Together with other German industries, the electronics sector seems to be recovering from the setbacks of 2010 to 2012. Companies employ 1.5 million people worldwide with 800,000 of these jobs being in Germany. It produced a turnover of USD 224 billion in 2011 from the production of 100,000 different products.
Production is split between the following sectors: automotive and industrial electronics (64.7%), data processing 25%, telecoms 8.0%, and consumer electronics 2.3%.
Germany dominates the sector in Europe, and it is the world’s second only behind Japan. Prospects for the industry look good, with Germany is seen as the most attractive country for investment in Europe by 35% of companies, with Poland a long way behind with 10%.
Chemicals
Germany has the largest chemical company in the world – BASF. Other large companies include, Hoechst, Bayer and Lanxess. In 2010, it provided 25% of all European sales of EUR 180 billion. It is the 4th largest chemical producer in the world. The industry employed 423,000 people in 2011, and it is upbeat in its predictions for 2014 expecting 2% much better than the last two years.
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Globus Holding GmbH & Co in Retailing (Germany)
US$ 150.00
Globus is trying to improve its positions in both hypermarkets and home improvement and gardening stores, as both channels are seeing fierce competition. Margins are generally low, and a high percentage of sales is generated by special offers. As a consequence of the declining population and the expected ...
July 2013
3 pages
Home Improvement and Gardening Stores in Germany
US$ 990.00
Retail current value sales in home improvement and gardening stores increased for the third year in a row in Germany in 2012, this time by 2%. The channel profited from ... consumer confidence and higher purchasing power. Euromonitor International's Home Improvement and Gardening Stores in Germany report offers insight into key trends and developments driving ...
July 2013
45 pages
Hornbach Baumarkt AG in Retailing (Germany)
US$ 150.00
... , but claims to offer permanently very low prices. This also serves Hornbach’s commercial... Euromonitor International Local Company Profiles are a concise set of ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
J Bünting's Beteiligungs AG in Retailing (Germany)
US$ 150.00
J Bünting’s Beteiligungs, as a conglomerate of many different subsidiaries, will continue to apply strategies which proved to be successful during the review period over the forecast period. These include investment in existing outlets, as well as the opening of new outlets, and efforts to implement the ...
July 2013
2 pages
Penny-Markt GmbH in Retailing (Germany)
US$ 150.00
Penny-Markt, which is exclusively active in discounters, is part of Rewe Group, one of Germany’s retail giants. Due to problems in its domestic market, Germany, Penny ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
Praktiker Bau & Heimwerkermärkte Holding AG in Retailing (Germany)
US$ 150.00
Praktiker Bau & Heimwerkermärkte Holding AG known as Praktiker has set up a huge restructuring programme, during which about half of all Praktiker outlets will be transformed into Max Bahr outlets by the end of 2013. The transformation will affect the ...
July 2013
3 pages
Rossmann KG, Dirk in Retailing (Germany)
US$ 150.00
Dirk Rossmann intends to continue its expansion in 2013 and the following years with the same high speed as during 2012. The company will focus on expanding its network of outlets in southern Germany, where its presence is still rather low compared with its main competitor DM-Drogerie ...
July 2013
4 pages
Schlecker, Anton in Retailing (Germany)
US$ 150.00
... , only 90 had been taken over by Rossmann by the beginning of 2013, one of Schlecker’s main competitors. All other outlets were closed,... Euromonitor International ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
4 pages
Tchibo GmbH in Retailing (Germany)
US$ 150.00
... likely to be carried forward and further improved over the forecast period. Tchibo is also likely... Euromonitor International Local Company Profiles are a concise set ... data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
Zalando GmBH in Retailing (Germany)
US$ 150.00
To promote brand awareness in Germany, Zalando will continue to run large-scale marketing activities, including TV spots and cooperation with popular shows, ... distribution data. Why buy this report? Get a detailed picture of the Retailing market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
3 pages
Fruit/Vegetable Juice in Germany
US$ 990.00
... orange juice concentrate, one of the most important raw materials – reached a historical high over the last two years. Euromonitor International's Fruit/Vegetable Juice in Germany ... data. Why buy this report? Get a detailed picture of the Fruit/Vegetable Juice market; Pinpoint growth sectors and identify factors driving change ...
July 2013
48 pages
Bionade GmbH in Soft Drinks (Germany)
US$ 150.00
Bionade GmbH will try to strengthen its position and seek further expansion through concentrated advertising campaigns aiming at positioning Bionade as a local ... distribution data. Why buy this report? Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving ...
July 2013
2 pages
Danone Waters Deutschland GmbH in Soft Drinks (Germany)
US$ 150.00
Danone Waters Deutschland GmbH is the second biggest player in bottled water in Germany. The company offers different brands within bottled water, ... of snapshot company profiles. Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, ...
July 2013
2 pages
Nestlé Deutschland AG in Soft Drinks (Germany)
US$ 150.00
Nestlé Deutschland AG ranked eighth in the German soft drinks market in 2012. Its strategy is to offer well-known brands but in a few categories, such ... and distribution data. Why buy this report? Get a detailed picture of the Soft Drinks market; Pinpoint growth sectors and identify factors driving change; ...
July 2013
2 pages
Wood Based Panel Market in Germany to 2017 - Market Size, Trends, and Forecasts
US$ 653.00
... until 2017 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for ... KEY QUESTIONS SUCH AS: What is the size of the wood based panel market in Germany? How is the market divided into different product segments? ...
July 2013
22 pages
Attends GmbH in Tissue and Hygiene (Germany)
US$ 150.00
As for the beginning of the year, Attends GmbH’s strategy was closely aligned with its parent company’s goals and strategies. Keeping its focus ... and distribution data. Why buy this report? Get a detailed picture of the Tissue and Hygiene market; Pinpoint growth sectors and identify factors driving change ...
July 2013
2 pages
Duni GmbH & Co KG in Tissue and Hygiene (Germany)
US$ 150.00
Since Duni GmbH & Co KG is a direct subsidiary of Duni AB in Sweden, the company goals and strategies are closely aligned. The company strives to become a leading supplier of premium table top concepts and packaging solutions for take-away with Europe as its main market. To achieve this goal, the company is ...
July 2013
2 pages
Papstar Vertriebs GmbH & Co KG in Tissue and Hygiene (Germany)
US$ 150.00
Papstar Vertriebs GmbH & Co KG – commonly known as Papstar GmbH - continues to focus on topics like environmentally-friendly products and sustainability; quality and eco-label certifications stand in the centre of action, such as FSC and PEFC and ISO certifications. In addition it works on eco-friendly ...
July 2013
2 pages
Procter & Gamble Germany & Co Operations OHG in Tissue and Hygiene (Germany)
US$ 150.00
It is Procter & Gamble’s declared goal, to create and offer more brands products and services of superior quality and added value. By investing in a large scale in innovation and coverage of a bigger region and wider communication channels, it works intensely on growing closer to potential ...
July 2013
3 pages
W Pelz GmbH & Co in Tissue and Hygiene (Germany)
US$ 150.00
Quality and the preservation are the highest goals and also strategies of W Pelz GmbH & Co KG. The company combines almost 65 years of tradition with a high level of professionalism, expertise and constant innovation and optimisation of concepts, processes and products. Proving its high standards of quality ...
July 2013
2 pages
Metsä Tissue GmbH in Tissue and Hygiene (Germany)
US$ 150.00
Metsä Tissue GmbH, which is part of Metsä Group’s hygiene, AFH and cooking paper producing and selling division Metsä Tissue, is entirely aligned ... its ambitiously set goal: Become the market leader in all key markets in Europe. Especially in Germany, this is a very challenging goal, seeing as the German tissue ...
July 2013
2 pages
Alois Dallmayr oHG in Hot Drinks (Germany)
US$ 150.00
Due to category saturation and strong competition in coffee in Germany, Alois Dallmayr is focusing on expanding in export markets so as to reduce its dependence on its domestic ... data. Why buy this report? Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving ...
July 2013
3 pages
Kraft Foods Deutschland GmbH in Hot Drinks (Germany)
US$ 150.00
Kraft Foods will focus on underlining the social responsibility of the company. This includes the financial support of various areas like sports education, climate protection and charitable projects. The company also plans to increase its range of fair-trade products in coffee and chocolate and will ...
July 2013
3 pages
Krüger GmbH & Co KG in Hot Drinks (Germany)
US$ 150.00
... the failure of its K-Fee coffee capsule system, which attracted very little consumer attention in Germany, Krüger plans to produce the capsule machine for foreign markets where it will be sold under the name of local brands. The company is thus looking for international ...
July 2013
3 pages
Melitta Kaffee GmbH in Hot Drinks (Germany)
US$ 150.00
Melitta is rapidly expanding into foreign markets in order to reduce its dependence on Germany, a market in which it is suffering from category saturation and therefore weak ... data. Why buy this report? Get a detailed picture of the Hot Drinks market; Pinpoint growth sectors and identify factors driving ...
July 2013
3 pages
Nestlé Deutschland AG in Hot Drinks (Germany)
US$ 150.00
... Nestlé will launch more convenient products in hot drinks as well as other areas. Nestlé will also continue to emphasise the health benefits of its ... through this collection of snapshot company profiles. Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts ...
July 2013
3 pages
Tchibo Frisch-Röst-Kaffee GmbH in Hot Drinks (Germany)
US$ 150.00
... be carried forward and further improved over the forecast period. Tchibo is also likely to invest... Euromonitor International Local Company Profiles are ... this collection of snapshot company profiles. Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts ...
July 2013
3 pages
Teekanne GmbH in Hot Drinks (Germany)
US$ 150.00
Teekanne plans to further extend its range of exotic country teas and launch new variants with catchy names, as the company has always ... through this collection of snapshot company profiles. Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts), company ...
July 2013
2 pages
2013 Drugs of Abuse Testing in Germany: Hospitals, Commercial Labs, Physician Offices
US$ 1,960.00
... of new instruments, reagent systems, and auxiliary products, such as specimen preparation devices, controls, calibrators and others. “2013 Drugs of Abuse Testing in Germany: Hospitals, Commercial Labs, Physician Offices” is a unique study designed to help current suppliers and potential market entrants ...
June 2013
262 pages
2013 Endocrine Function Testing Market in Germany: Hospitals, Commercial Labs, Physician Offices
US$ 1,960.00
... new instruments, reagent systems, and auxiliary products, such as specimen preparation devices, controls, calibrators and others. “2013 Endocrine Function Testing Market in Germany: Hospitals, Commercial Labs, Physician Offices” is a unique market and technology assessment designed to help current suppliers ...
June 2013
271 pages
2013 Immunoprotein Diagnostic Testing in Germany: Hospitals, Commercial Labs, Physician Offices
US$ 1,960.00
... of new instruments, reagent systems, and auxiliary products, such as specimen preparation devices, controls, calibrators and others. “Immunoprotein Diagnostic Testing in Germany Hospitals, Commercial Labs, Physician Offices” is a unique market and technology assessment designed to help current suppliers and ...
June 2013
236 pages
Tobacco Products - Germany
US$ 653.00
... the actual market situation, trends and future outlook for tobacco products in Germany. The study provides essential market information for decision-makers ... potential for the market? How the macroeconomic indicators look like? Product types discussed in the study: Cigarettes Cigars, cigarillos and cheroots ...
May 2013
22 pages
Diagnostic Testing in Germany: Market Segment Forecasts and Supplier Shares
US$ 3,880.00
... Planning Group provides an overview of the German diagnostic testing market, including sales and market shares of leading reagent and instrument suppliers ... volume and sales forecasts for the following market segments: Blood Banking Cancer Chemistry Coagulation Drugs of Abuse Endocrine Hematology and ...
May 2013
61 pages
German Clinical Chemistry and Immunodiagnostics Market Outlook: Innovations, Trends and Opportunities for Suppliers
US$ 4,880.00
... markets, including: Major issues pertaining to the German clinical chemistry and immunodiagnostic laboratory practice, as well as key economic, regulatory, demographic, social ... ten-year volume and sales forecasts for over 100 clinical chemistry, TDM, endocrine, cancer, immunoprotein and abused drug assays ...
May 2013
578 pages
German Coagulation Market Outlook: Innovations, Trends and Opportunities for Suppliers
US$ 4,880.00
... report presents a comprehensive analysis of the German coagulation market, including: Major issues pertaining to the German coagulation laboratory practice, as well as key ... with significant market impact during the next ten years. Ten-year volume and sales forecasts for 40 coagulation procedures performed ...
May 2013
406 pages
Bauknecht Hausgeräte GmbH in Consumer Appliances (Germany)
US$ 150.00
The strategic direction of Bauknecht Hausgeräte GmbH continues to follow the theme of product innovation as the company seeks to improve its position in major ... data. Why buy this report? Get a detailed picture of the Consumer Appliances market; Pinpoint growth sectors and identify factors driving change; ...
May 2013
3 pages
BSH Bosch & Siemens Hausgeräte GmbH in Consumer Appliances (Germany)
US$ 150.00
Over the years, BSH Bosch & Siemens Hausgeräte GmbH has grown into its role as the leading player in consumer appliances in Germany, engaging in strategies which have allowed it to develop its volume share in what is a very dynamic industry. The company’s ...
May 2013
4 pages
Cloer Elektrogeräte GmbH in Consumer Appliances (Germany)
US$ 150.00
The strategic focus of Cloer Elektrogeräte GmbH lies in the effective communication of the strengths and qualities of the overall Cloer brand as the company seeks to create enhanced consumer awareness and credibility within Germany and Europe overall. The company continues to exploit various ...
May 2013
2 pages
2013 Analysis of the German Infectious Disease Testing Market: Emerging Opportunities, Supplier Shares, Country Forecasts, Innovative Technologies, and Competitive Landscape
US$ 5,360.00
This report presents a comprehensive analysis of the German infectious disease testing market, including: Major issues pertaining to the French laboratory practice, as well as key economic, regulatory, demographic, social and technological trends with significant market impact during the next ten years. ...
April 2013
983 pages
2013 Analysis of the German Molecular Diagnostics Market: Emerging Opportunities, Supplier Shares, Country Forecasts, Innovative Technologies, and Competitive Landscape
US$ 5,360.00
This report presents a comprehensive analysis of the German molecular diagnostics market, including: Major issues pertaining to the German molecular diagnostics laboratory practice, as well as key economic, regulatory, demographic, social and technological trends with significant market impact during the ...
April 2013
850 pages
