Bauknecht Hausgeräte GmbH in Consumer Appliances (Germany)

May 2013 | 3 pages | ID: BFB6BCC9118EN
Euromonitor International Ltd

Abstracts

The strategic direction of Bauknecht Hausgeräte GmbH continues to follow the theme of product innovation as the company seeks to improve its position in major appliances through a diversification of its retail distribution channels. The company plays only a limited role in the global strategy of US-based parent company Whirlpool Corporation, although its role was augmented by the 2011 acquisition of the rights to the former Otto group, which previously owned the Privileg brand. The strategic...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bauknecht Hausgeräte GmbH: Key Facts
Company Background
Production
Summary 2 Bauknecht Hausgeräte GmbH: Production Statistics 2012
Competitive Positioning
Summary 3 Bauknecht Hausgeräte GmbH: Competitive Position 2012