Tchibo Frisch-Röst-Kaffee GmbH in Hot Drinks (Germany)

July 2013 | 3 pages | ID: T2CC71E3789EN
Euromonitor International Ltd

Abstracts

Tchibo will continue to focus on its coffee business combined with its so-called theme weeks in order to attract new and loyal customers to its stores. The concept of offering various products every week around a particular theme (e.g. kitchen, garden, bathroom, etc.) has proved successful in the past in attracting its core target group of middle-aged and older females, and therefore it will likely be carried forward and further improved over the forecast period. Tchibo is also likely to invest...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts
Summary 2 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2012