Nestlé Deutschland AG in Soft Drinks (Germany)

July 2013 | 2 pages | ID: N4A95C9B5E6EN
Euromonitor International Ltd

Abstracts

Nestlé Deutschland AG ranked eighth in the German soft drinks market in 2012. Its strategy is to offer well-known brands but in a few categories, such as Vittel in bottled water and Nescafé in RTD coffee. The company mainly focuses on the advertising of its core brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nestlé Deutschland AG: Key Facts
Company Background
Production
Summary 2 Nestlé Deutschland AG: Production Statistics 2012
Competitive Positioning
Summary 3 Nestlé Deutschland AG: Competitive Position 2012