Krüger GmbH & Co KG in Hot Drinks (Germany)

July 2013 | 3 pages | ID: K9629821354EN
Euromonitor International Ltd

Abstracts

Following the failure of its K-Fee coffee capsule system, which attracted very little consumer attention in Germany, Krüger plans to produce the capsule machine for foreign markets where it will be sold under the name of local brands. The company is thus looking for international partners which will use the machine for their coffee brands. The company is also closely watching the performance of stevia as it is a key player in sweetened instant coffee. It is thus looking for an alternative to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Krüger GmbH & Co KG: Key Facts
Summary 2 Krüger GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 3 Krüger GmbH & Co KG: Production Statistics 2012
Competitive Positioning
Summary 4 Krüger GmbH & Co KG: Competitive Position 2012