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Ovum: Market Research Reports

Ovum is part of the Datamonitor Group – a global Superbrand™ composed of a portfolio of brands which co-operate, complementing each other, and eventually strengthening their offerings to its readers.

Integrating Butler Group, Datamonitor Technology and Ovum’s ICT expertise with Datamonitor Group’s business analysts and relations with 18 of the biggest 20 worldwide corporations, Ovum is exceptionally positioned to offer actionable, sound advice to the telecommunications, technology and many other business sectors.

Combining their industry knowledge, insight and experience, they help over 6000 of the world’s top-notch companies in making better informed operational and strategic decisions. The Group’s analysis and research products are put together by a vast global network of researchers, industry specialists and corporate analysts that draw on their collective experience in the industry to deliver comment, analysis, advice and opinion on the most recent market conditions and trends.

Publications found: 822
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Telecoms in 2020: network infrastructure

US$ 2,495.00

Ovum’s core Telecoms 2020 scenario has implications for the owners and suppliers of network infrastructure. Scaling, from transactions to terabits, will require silicon, software, and systems innovati...

December 2009 30 pages

Telecoms in 2020: devices and platforms

US$ 1,495.00

Software architectures arising from the IT and Internet worlds will have profound effects on the way in which digital content and applications are delivered and consumed by users of mobile phones, Int...

December 2009 29 pages

Telecoms in 2020: consumer

US$ 1,495.00

By 2020, a plethora of different players will supply, deliver and manage the consumer digital world, which will be dominated by the Web, video and interactivity. The role of telcos will have altered d...

December 2009 24 pages

Telecoms in 2020: core scenario

US$ 1,495.00

This is the first of two reports that present the combined thinking of the Ovum telecoms research group on the subject of what the telecoms industry will look like in the year 2020.

December 2009 23 pages

Telecoms in 2020: components

US$ 1,495.00

Ovum’s vision for the long-term future of telecoms component suppliers based on the core Telecoms 2020 scenario includes adding power consumption as a critical differentiator; developing multi-level t...

December 2009 23 pages

Improving the telecoms customer experience using BI solutions

US$ 1,495.00

Many telecoms service providers lack the ability to exploit the data and information they hold about their customers, products and other valuable assets. This data is invaluable in helping a service p...

December 2009 21 pages

Telecoms in 2020: emerging markets

US$ 1,495.00

The telecoms markets in the emerging countries of Africa, Asia, Europe, the Middle East and South & Central America will have changed dramatically by 2020. Economic growth; the rapid growth of dat...

December 2009 17 pages

IPTV wares for small North American operators target opex, applications

US$ 1,495.00

IPTV vendors are targeting smaller North American telco operators with different products and strategies than those needed for large global deployments by tier-1 incumbents. This report describes vend...

December 2009 17 pages

Telecoms in 2020: regulation

US$ 1,495.00

Some of the biggest challenges ever to face regulators and policy-makers will take place in the next decade. The decisions taken will affect the competitive landscape for many years to come as operato...

December 2009 16 pages

Telecoms in 2020: wholesale

US$ 895.00

Over the next decade the wholesale telecoms industry will need to undergo dramatic changes to cope with the expected growth of video-based content, the explosion of wirelessly connected devices, and t...

December 2009 15 pages

Telecoms in 2020: telco operations

US$ 895.00

Ovum’s core telecoms scenario predicts two likely futures for the telcos, either as a SMART or LEAN player. Both options will require a root and branch review of the current telco business and operati...

December 2009 13 pages

Case study: Telecom Italia’s Virgilio Internet portal

US$ 395.00

Telecom Italia has succeeded where many other telcos have failed: in developing a successful portal strategy that provides a sales channel for its communication and multimedia service, as well as gene...

December 2009 5 pages

Evolution of IP subscriber management in mobile networks — keeping churn at bay

US$ 395.00

Exciting new mobile services, devices, and applications are on the horizon, but only if mobile operators can effectively manage scarce network resources and grow profits. LTE isn’t a silver bullet for...

December 2009 7 pages

Binding security into the ecosystem

US$ 895.00

The days of trying to secure IT systems by simply adding ever more security products are over. Procurement and operating costs and insecurity driven by complexity have ended their reign. Security prof...

December 2009 11 pages

Managing mobility as a business imperative

US$ 895.00

Over a decade ago, mobile telephones entered the enterprise through the back door: employees who could afford mobiles occasionally used them for business; specific business units budgeted for employee...

December 2009 15 pages

Cable operators taking fiber all the way to the home

US$ 395.00

Cable operators have their own version of FTTH called radio frequency over glass (RFoG). The good news for cable equipment suppliers and cable operators is that existing head-end and CPE electronics t...

December 2009 9 pages

The many faces of IPTV and Internet TV services: a taxonomy

US$ 395.00

While the first use of ‘walled garden’ IPTV platforms replicated existing CATV services and business models, the choice was always made with an eye to future flexibility of services. Meanwhile, anothe...

December 2009 8 pages

Network-independent TV: ZillionTV case study

US$ 395.00

ZillionTV is one of an emerging breed of Internet-based service platforms that seeks to redefine the way commercial TV content is delivered to the consumer. By focusing its strategy on four main pilla...

December 2009 6 pages

Network-independent TV: Boxee case study

US$ 395.00

The Boxee application platform is highly indicative of the direction of future development in connected TV, from both a consumption and distribution perspective. Its wide availability as a free downlo...

December 2009 5 pages

Global services contracts 1H09: applications at the forefront

US$ 1,495.00

Global service providers are flexing their muscles in advanced services delivery. Ovum’s review of global services contracts shows that a high proportion of key deals included applications management...

December 2009 26 pages

Global network price trends 2009

US$ 895.00

This paper updates Ovum enterprise user research into contract price negotiations during 2009. It confirms the findings of our outlook research at the beginning of the year, which indicated that some...

December 2009 14 pages

Verizon consolidates its wholesale operations

US$ 395.00

As the wholesale market increases the rate at which it is evolving from a commodity bandwidth-oriented telco business to one of more sophisticated solutions for a wider range of content- and service-f...

December 2009 8 pages

Knowing your BPO customer

US$ 3,495.00

Business process outsourcing (BPO) has matured rapidly in recent years. Once seen simply as a means to cut costs, it is now also viewed by many end users as a tool for increasing efficiency and enhanc...

December 2009 58 pages

Intelligent automation: the rise of personalized IVR in customer self-service

US$ 2,495.00

Since 2008 there has been an upturn in the adoption of personalized interactive voice response (IVR)-related services and solutions. Nonetheless, many enterprises that could reap benefits from persona...

December 2009 43 pages

Verizon

US$ 895.00

Verizon’s acquisition of Alltel, which was completed in January 2009, made Verizon the largest wireless carrier in the US in terms of subscribers. Verizon Wireless continues to be the key business uni...

December 2009 15 pages

ATandT

US$ 895.00

AT&T is the largest telecommunications operator in the world, and is the largest DSL and local access provider in the US. It reaps significant economies of scale and scope as a result. However, it...

December 2009 15 pages

The growth of customer, device and bot self-servic

US$ 395.00

The proliferation of mobile devices, new media and emergence of IP technology in the enterprise and consumer markets is changing the way in which customers interact with businesses. By 2020, a myriad...

December 2009 7 pages

Application lifecycle process integration: IBM Rational and HP

US$ 1,495.00

Ovum’s vision for application lifecycle management (ALM), encompassing solutions designed to produce business results, is a distinct shift away from traditional views of ALM as integrated software dev...

December 2009 23 pages

China’s key position in global service delivery

US$ 1,560.00

China’s ambitions as a business center appear to know no bounds, and with ongoing drive and investment we don’t expect growth in the world’s most populous country to slow down soon. Not only has China...

December 2009 18 pages

Windows 7 as a catalyst for change

US$ 895.00

Technology markets are changing fast. This report is essential reading to identify and track the key forces shaping the prospects for your business. In this and subsequent reports, we will outline the...

December 2009 10 pages

Update on Ericsson’s mobile infrastructure strategy

US$ 1,495.00

This report provides an update on Ericsson’s mobile infrastructure strategy at a time when mobile broadband is finally taking off. We believe Ericsson is well positioned to accommodate the different t...

December 2009 29 pages

Mobile broadband profitability: a shared responsibility

US$ 1,495.00

Vendors are continuing to use the ‘scissor-effect’ diagram in their marketing to highlight the threat of rapid data traffic growth in developed markets and the risk it brings to operator margins. Howe...

December 2009 25 pages

Green technologies in the contact center come of age

US$ 1,495.00

Consumers and enterprises alike suffer from ‘green fatigue’ – an ennui born from too much hype and too little substance around green technology. But as green technology becomes more synonymous with co...

December 2009 19 pages

Capex and equipment market update: 3Q09

US$ 895.00

Global wireline equipment sales declined by 16.0% in 3Q09 versus the year-ago quarter, a slight improvement over the 18.5% decline in 2Q09.In absolute terms, wireline equipment quarterly revenues of $...

December 2009 10 pages

Mobile collaboration in 2020: more pervasive, but more resented?

US$ 395.00

While analysts, operators and vendors all generally take a positive view of the impact of emerging technologies, it is likely that next-generation mobile collaboration will be truly disruptive both to...

December 2009 6 pages

Asia-Pacific dominates worldwide FTTx deployments

US$ 395.00

Asia-Pacific remains first among all regions in FTTx subscribers, whether deployed over point-to-point active Ethernet or PON. China is getting very aggressive with its investments in FTTx installatio...

November 2009 7 pages

Google

US$ 1,495.00

Google has not been stopped in its march by the economic recession — and potentially could become the new bellwether for the IT industry. Not surprisingly, in the midst of the economic gloom, it is Go...

November 2009 20 pages

CA

US$ 1,495.00

Enterprise IT management software provider CA has managed to survive the economic downturn, with its revenues remaining flat in fiscal 2009. The company has been quite successful in acquiring and inte...

November 2009 19 pages

Customer data: strategic assets for growth and survival

US$ 895.00

Successful enterprises make it their business to know their customers. This is essential to building loyalty, getting repeat sales and gaining a better understanding of what the target market really n...

November 2009 15 pages

Nine questions to ask about SaaS

US$ 395.00

Software-as-a-service (SaaS) is an attractive alternative to on-premise computing, and many suppliers now use the SaaS model to deliver applications such as sales-force automation, customer relationsh...

November 2009 9 pages

Global 40/100G market update: 2H09

US$ 1,560.00

While 40G revenues for ON systems line cards are still fairly modest compared with 10G, the number of operators deploying the technology are too many to list. Globally, network operators have spent ne...

November 2009 26 pages

Tata Communications

US$ 1,560.00

Tata Communications is a successful provider of international wholesale voice and data services that has built on the consolidation of several different telecoms companies to develop a global footprin...

November 2009 24 pages

Mobile market trends in Africa

US$ 1,495.00

Africa’s mobile telecoms market has been a remarkable success story for the continent. Since mobile phones went mainstream in Africa in about 2000, the mobile industry has reshaped the continent’s bus...

November 2009 24 pages

Wholesale services for mobile service providers

US$ 895.00

Ovum forecasts rapid growth in mobile voice and data revenues over the next five years. Mobile service operators will be increasingly dependent on wholesale services to offer their customers specialis...

November 2009 10 pages

AiDeBao: a business portal for casual labour agencies

US$ 395.00

Ericsson’s research project to develop a portal for casual labour services has the potential to create a B2B marketplace for live services, simultaneously extending the vendor beyond its comfort zone...

November 2009 6 pages

A mobile broadband case study: Austria

US$ 395.00

Nowhere in Western Europe has the mobile broadband market grown as dramatically as in Austria, where users substituting fixed broadband lines for mobile is a reality. Senior Analyst Steven Hartley ana...

November 2009 8 pages

ALM perspective: demolish the IT governance silos

US$ 895.00

In most organizations, application lifecycle management (ALM) is implemented as an isolated process, with limited regard for other domains that it touches. However, as many areas of IT have begun form...

November 2009 13 pages

BT Global Services restructures in the UK public sector

US$ 895.00

This report considers the implications of recent changes at BT Global Services (BTGS) for its IT services business in the UK public sector. BTGS will be a major force in the UK public sector for the f...

November 2009 15 pages

Business challenges and opportunities with telepresence

US$ 1,495.00

Ovum believes that telepresence – the use of high-end, room-based systems to enable virtual face-to-face meetings – has entered its second wave, with multinational corporations (MNCs) more actively en...

November 2009 16 pages

China Telecom

US$ 895.00

China Telecom is the largest fixed and broadband service provider and the third-largest mobile operator in mainland China. It is transforming from a fixed voice service provider into an integrated ser...

November 2009 14 pages

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