IPTV wares for small North American operators target opex, applications
IPTV vendors are targeting smaller North American telco operators with different products and strategies than those needed for large global deployments by tier-1 incumbents. This report describes vendor offerings and recent announcements for this market from 180Squared, Alcatel-Lucent, Avail-TVN, Cisco, Mariner, and Minerva. This segment is fertile ground for Internet TV, interactivity, and opex reduction.
Executive summary
In a nutshell
Ovum view
Market overview
Who are the tier-2 to tier-4 operators?
Segment definitions
Tier 1: national incumbents in large, economically developed nations
Tier 2: multi-regional but not national
Tier 3: local service provider for a single region
Tier 4: not even the incumbent local provider
Smaller operator needs differ from tier-1 requirements
VoD later than Internet TV
High definition important to compete against cable and satellite
Other differences
A sample of IPTV offerings for smaller telcos
180Squared: cloud services added to solution-in-a-box
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
Alcatel-Lucent: new solution targets smaller telcos
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
Avail-TVN: headend and content offering
Solution
Customer and partner engagements
IPTV role in company strategy
SWOT
Cisco: ISDP middleware and VQE engine
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
Mariner: service assurance and application platform
Solution
Customer and partner engagements
IPTV role in company strategy
SWOT
Minerva Networks: open platform middleware
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
In a nutshell
Ovum view
Market overview
Who are the tier-2 to tier-4 operators?
Segment definitions
Tier 1: national incumbents in large, economically developed nations
Tier 2: multi-regional but not national
Tier 3: local service provider for a single region
Tier 4: not even the incumbent local provider
Smaller operator needs differ from tier-1 requirements
VoD later than Internet TV
High definition important to compete against cable and satellite
Other differences
A sample of IPTV offerings for smaller telcos
180Squared: cloud services added to solution-in-a-box
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
Alcatel-Lucent: new solution targets smaller telcos
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
Avail-TVN: headend and content offering
Solution
Customer and partner engagements
IPTV role in company strategy
SWOT
Cisco: ISDP middleware and VQE engine
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT
Mariner: service assurance and application platform
Solution
Customer and partner engagements
IPTV role in company strategy
SWOT
Minerva Networks: open platform middleware
Solution
Customer and partner engagement examples
IPTV role in company strategy
SWOT