Network-independent TV: ZillionTV case study
ZillionTV is one of an emerging breed of Internet-based service platforms that seeks to redefine the way commercial TV content is delivered to the consumer. By focusing its strategy on four main pillars of the emerging connected TV ecosystem – advertisers, consumers, content providers and ISPs – ZillionTV aims to accommodate the interests of all the key stakeholders.
EXECUTIVE SUMMARY
IN A NUTSHELL
OVUM VIEW
BACKGROUND
TURNING THE WHEELS OF TV’S INDUSTRIAL REVOLUTION
BUSINESS STRATEGY
STRIKING A BALANCE BETWEEN TRANSACTIONAL AND AD-SUPPORTED REVENUE MODELS
FEATURES AND USER EXPERIENCE
ADHERING TO A ‘COMPELLING, RELEVANT, CONTEMPORARY’ MANTRA FOR CONTENT CHOICE
PARTNERS
TIER-1 CONTENT PROVIDERS AND TIER-2 DISTRIBUTION NETWORK OPERATORS
PROGRESS AND PROSPECTS
INFILTRATING THE ESTABLISHED TV MARKET BY STEALTH
IN A NUTSHELL
OVUM VIEW
BACKGROUND
TURNING THE WHEELS OF TV’S INDUSTRIAL REVOLUTION
BUSINESS STRATEGY
STRIKING A BALANCE BETWEEN TRANSACTIONAL AND AD-SUPPORTED REVENUE MODELS
FEATURES AND USER EXPERIENCE
ADHERING TO A ‘COMPELLING, RELEVANT, CONTEMPORARY’ MANTRA FOR CONTENT CHOICE
PARTNERS
TIER-1 CONTENT PROVIDERS AND TIER-2 DISTRIBUTION NETWORK OPERATORS
PROGRESS AND PROSPECTS
INFILTRATING THE ESTABLISHED TV MARKET BY STEALTH
