ATandT

December 2009 | 15 pages | ID: A34800EEB92EN
Ovum

Abstracts

AT&T is the largest telecommunications operator in the world, and is the largest DSL and local access provider in the US. It reaps significant economies of scale and scope as a result. However, it is also a large company with disparate organisations and has a reputation for moving slowly and acting conservatively when launching new products. Opportunities from enterprise and government segments provide the company with new areas of growth.

Contents

Executive summary
In a nutshell
Ovum view
AT&T poised for greater growth through its enterprise services focus
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Corporate strategy
Consumer wireline strategy
U-verse services based on fibre rollout key to future success
Bundling services to compete with cable
Consumer wireless strategy
Managing voice ARPU while increasing data ARPU
Increase in post-paid subscriber base
3G Coverage
Strengthen business segment offerings
The largest US player and one of the largest in the world
Portfolio is broad and leads in a number of areas
Focus on converged IP communications and managed services
Focus on small and medium enterprises
Focus on emerging markets
Leverage opportunities in the federal and government segments
Future prospects through network expansion
Merger integration continues
Company information
Structure
Financial analysis
Growth and profitability
Segment analysis
Debt and liquidity

List Of Tables

LIST OF TABLES

Table 1: Segment breakdown: 1H08 and 1H09 ($ millions)

List Of Figures

LIST OF FIGURES

Figure 1: AT&T portfolio for global & large enterprises
Figure 2: Key income statement figures: 1H08 and 1H09