A mobile broadband case study: Austria
Nowhere in Western Europe has the mobile broadband market grown as dramatically as in Austria, where users substituting fixed broadband lines for mobile is a reality. Senior Analyst Steven Hartley analyses this market and the lessons that can be learned by operators in other markets.
EXECUTIVE SUMMARY
IN A NUTSHELL
KEY MESSAGES
OVUM VIEW
MOBILE BROADBAND: A DEFINITION
DEFINITION
MOBILE BROADBAND UPTAKE IN AUSTRIA
FIXED-TO-MOBILE SUBSTITUTION AN ESTABLISHED TREND IN AUSTRIA
MARKET DRIVERS FOR MOBILE BROADBAND IN AUSTRIA
HIGH-QUALITY MOBILE NETWORKS
3 AUSTRIA: CAPACITY CAN STRAIN THE NETWORK
THE INTRODUCTION OF USB MODEMS
SIMPLE MOBILE BROADBAND TARIFFS
HIGH-COST FIXED BROADBAND
THE RISK OF CANNIBALISATION
THE IMPORTANCE OF VALUE-ADDED SERVICES
IN A NUTSHELL
KEY MESSAGES
OVUM VIEW
MOBILE BROADBAND: A DEFINITION
DEFINITION
MOBILE BROADBAND UPTAKE IN AUSTRIA
FIXED-TO-MOBILE SUBSTITUTION AN ESTABLISHED TREND IN AUSTRIA
MARKET DRIVERS FOR MOBILE BROADBAND IN AUSTRIA
HIGH-QUALITY MOBILE NETWORKS
3 AUSTRIA: CAPACITY CAN STRAIN THE NETWORK
THE INTRODUCTION OF USB MODEMS
SIMPLE MOBILE BROADBAND TARIFFS
HIGH-COST FIXED BROADBAND
THE RISK OF CANNIBALISATION
THE IMPORTANCE OF VALUE-ADDED SERVICES
LIST OF TABLES
Table 1: Austrian mobile broadband pricing
Table 1: Austrian mobile broadband pricing
LIST OF FIGURES
Figure 1: Telekom Austria mobile broadband subscribers: 4Q06 – 1Q08
Figure 1: Telekom Austria mobile broadband subscribers: 4Q06 – 1Q08
