The worldwide video games industry is a multibillion entertainment business encompassing numerous companies involved in the design, elaboration, selling and distribution of video games. Sega, Nintendo, Konami, Electronic Arts and Ubisoft are the world leading video games companies. Global giants possess strong and varied portfolios and have effective marketing strategies.
The market for video games proved to be resistant to the unfavorable economic conditions due to the rising demand, expansion of social networking, rising disposable income, ongoing technological advancements and product innovations. Internet and smartphone games are the fastest growing market sectors. Concerns over piracy and IP protection are the main limiters of the market.
The catalogue contains a rich collection of the research reports examining the video games market at all geographical scales. The research studies scrutinize the market segments, disclose essential data on the market size and shape and outline major forces influencing the market. Evaluation of the competitive pressure and profiles of the market dominants are at hand in the reports. Moreover, future prospects of the industry are revealed in the research reports.
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