Game Applications Market Size, Share & Trends Analysis Report By Marketplace (Google Play Store, Apple iOS Store), By Region (Asia Pacific, North America, Europe, MEA), And Segment Forecasts, 2022 - 2028
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Game Applications Market Growth & Trends
The global games applications market size is expected to reach USD 241.07 billion by 2028 and is expected to grow at a CAGR of 13.3% from 2022 to 2028. With rapid digitalization, the penetration of smartphones with advanced hardware capabilities has increased over the last couple of years. In addition, there are very few entry barriers to this market. Gaming apps are the best alternative to video and computer games considering convenience. With the availability of resources, the development of the gaming app is less complex. Social media platforms, such as Facebook and Instagram, are also developing and offering a number of innovative gaming apps with a high level of differentiation and engaging end-users with games to enhance the advertising strategies. The Apple iOS store segment will register the highest CAGR from 2022 to 2028.
This can be credited to the growing demand for highly-secured and multitasking operating systems due to the data privacy of the end-users. Faster access and enhanced user interference are fueling the market growth. Cloud storage, efficient battery use, and impeccable security to expert validated advice are reflecting the significant market growth during the forecast period. Europe also accounted for a significant revenue share in 2021 owing to the high demand for gaming apps from the consumers of the U.K., France, and Germany. Increasing adoption of the gaming apps and availability of a number of gaming options are the major driving forces of the regional market. The less complex and low-cost development processes of gaming apps are also boosting market growth. Furthermore, the rising demand for online games via social media platforms will support the market growth.
Game Applications Market Report Highlights
Game Applications Market Growth & Trends
The global games applications market size is expected to reach USD 241.07 billion by 2028 and is expected to grow at a CAGR of 13.3% from 2022 to 2028. With rapid digitalization, the penetration of smartphones with advanced hardware capabilities has increased over the last couple of years. In addition, there are very few entry barriers to this market. Gaming apps are the best alternative to video and computer games considering convenience. With the availability of resources, the development of the gaming app is less complex. Social media platforms, such as Facebook and Instagram, are also developing and offering a number of innovative gaming apps with a high level of differentiation and engaging end-users with games to enhance the advertising strategies. The Apple iOS store segment will register the highest CAGR from 2022 to 2028.
This can be credited to the growing demand for highly-secured and multitasking operating systems due to the data privacy of the end-users. Faster access and enhanced user interference are fueling the market growth. Cloud storage, efficient battery use, and impeccable security to expert validated advice are reflecting the significant market growth during the forecast period. Europe also accounted for a significant revenue share in 2021 owing to the high demand for gaming apps from the consumers of the U.K., France, and Germany. Increasing adoption of the gaming apps and availability of a number of gaming options are the major driving forces of the regional market. The less complex and low-cost development processes of gaming apps are also boosting market growth. Furthermore, the rising demand for online games via social media platforms will support the market growth.
Game Applications Market Report Highlights
- Europe accounted for the largest revenue share of more than 19% in 2021. This growth can be attributed to the high demand for gaming apps from the consumers of the U.K., France, and Germany
- The Apple iOS store segment is expected to register the fastest growth rate during the forecast period
- This growth can be credited to the growing demand for secured operating systems from the smartphone users of the U.S. and U.K.
- The market is characterized by the presence of various well-established multinationals and several small- and medium-scale companies
- Software companies are focusing on research & development activities to launch the latest technology to improve the access speed and to increase the adoption of gaming apps
CHAPTER 1. METHODOLOGY & SCOPE
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Marketplace Outlook
2.3. Regional Outlook
2.4. Competitive Insights
CHAPTER 3. GAMES APP MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Segmentation
3.2. Penetration & Growth Prospect Mapping
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities Analysis
3.5. Business Environment Analysis
3.6. Porter’s Five Forces Analysis
3.6.1.1. Threat of New Entrants
3.6.1.2. Bargaining Power of Suppliers
3.6.1.3. Bargaining Power of Buyers
3.6.1.4. Threat of Substitutes
3.6.1.5. Competitive Rivalry
3.7. PESTLE Analysis
3.7.1.1. Political Landscape
3.7.1.2. Environmental Landscape
3.7.1.3. Social Landscape
3.7.1.4. Technology Landscape
3.7.1.5. Economic Landscape
3.7.1.6. Legal Landscape
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Consumer Trends & Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
CHAPTER 5. GAMES APP MARKET: MARKETPLACE ESTIMATES & TREND ANALYSIS
5.1. Marketplace Movement Analysis & Market Share, 2020 & 2028
5.2. Google Play Store
5.2.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
5.3. Apple iOS Store
5.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
5.4. Others
5.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
CHAPTER 6. GAMES APP MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
6.1. Regional Movement Analysis & Market Share, 2020 & 2028
6.2. North America
6.2.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.2.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.2.3. U.S.
6.2.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.2.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3. Europe
6.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3.3. Germany
6.3.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3.4. France
6.3.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.4.2. Market estimates & forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3.5. U.K.
6.3.5.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.5.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.4. Asia Pacific
6.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.4.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.4.3. China
6.4.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.4.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.4.4. India
6.4.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.4.4.2. Market Estimates & Forecast, by Marketplace2017 - 2028 (USD Million)
6.5. Central & South America
6.5.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.5.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.5.3. Brazil
6.5.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.5.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.6. Middle East & Africa
6.6.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.6.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.6.3. South Africa
6.6.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.6.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Key Global Players, Recent Developments & their Impact on the Industry
7.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3. Vendor Landscape
7.3.1. Key Company Market Share Analysis, 2020
CHAPTER 8. COMPANY PROFILES
8.1. Tencent
8.1.1. Company Overview
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. Nintendo
8.2.1. Company Overview
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. Activision Blizzard
8.3.1. Company Overview
8.3.2. Financial Performance
8.3.3. Product Benchmarking
8.3.4. Strategic Initiatives
8.4. Ubisoft
8.4.1. Company Overview
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
8.5. ELECTRONIC ARTS INC.
8.5.1. Company Overview
8.5.2. Financial Performance
8.5.3. Product Benchmarking
8.5.4. Strategic Initiatives
8.6. Take-Two Interactive Software, Inc.
8.6.1. Company Overview
8.6.2. Financial Performance
8.6.3. Product Benchmarking
8.6.4. Strategic Initiatives
8.7. Bethesda Softworks LLC
8.7.1. Company Overview
8.7.2. Financial Performance
8.7.3. Product Benchmarking
8.7.4. Strategic Initiatives
8.8. Zynga
8.8.1. Company Overview
8.8.2. Financial Performance
8.8.3. Product Benchmarking
8.8.4. Strategic Initiatives
8.9. Epic Games, Inc.
8.9.1. Company Overview
8.9.2. Financial Performance
8.9.3. Product Benchmarking
8.9.4. Strategic Initiatives
8.10. NetEase, Inc.
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking
8.10.4. Strategic Initiatives
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Marketplace Outlook
2.3. Regional Outlook
2.4. Competitive Insights
CHAPTER 3. GAMES APP MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Segmentation
3.2. Penetration & Growth Prospect Mapping
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities Analysis
3.5. Business Environment Analysis
3.6. Porter’s Five Forces Analysis
3.6.1.1. Threat of New Entrants
3.6.1.2. Bargaining Power of Suppliers
3.6.1.3. Bargaining Power of Buyers
3.6.1.4. Threat of Substitutes
3.6.1.5. Competitive Rivalry
3.7. PESTLE Analysis
3.7.1.1. Political Landscape
3.7.1.2. Environmental Landscape
3.7.1.3. Social Landscape
3.7.1.4. Technology Landscape
3.7.1.5. Economic Landscape
3.7.1.6. Legal Landscape
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Consumer Trends & Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
CHAPTER 5. GAMES APP MARKET: MARKETPLACE ESTIMATES & TREND ANALYSIS
5.1. Marketplace Movement Analysis & Market Share, 2020 & 2028
5.2. Google Play Store
5.2.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
5.3. Apple iOS Store
5.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
5.4. Others
5.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
CHAPTER 6. GAMES APP MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
6.1. Regional Movement Analysis & Market Share, 2020 & 2028
6.2. North America
6.2.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.2.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.2.3. U.S.
6.2.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.2.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3. Europe
6.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3.3. Germany
6.3.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3.4. France
6.3.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.4.2. Market estimates & forecast, by Marketplace, 2017 - 2028 (USD Million)
6.3.5. U.K.
6.3.5.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.3.5.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.4. Asia Pacific
6.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.4.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.4.3. China
6.4.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.4.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.4.4. India
6.4.4.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.4.4.2. Market Estimates & Forecast, by Marketplace2017 - 2028 (USD Million)
6.5. Central & South America
6.5.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.5.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.5.3. Brazil
6.5.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.5.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.6. Middle East & Africa
6.6.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.6.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
6.6.3. South Africa
6.6.3.1. Market Estimates & Forecast, 2017 - 2028 (USD Million)
6.6.3.2. Market Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
CHAPTER 7. COMPETITIVE ANALYSIS
7.1. Key Global Players, Recent Developments & their Impact on the Industry
7.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3. Vendor Landscape
7.3.1. Key Company Market Share Analysis, 2020
CHAPTER 8. COMPANY PROFILES
8.1. Tencent
8.1.1. Company Overview
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. Nintendo
8.2.1. Company Overview
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. Activision Blizzard
8.3.1. Company Overview
8.3.2. Financial Performance
8.3.3. Product Benchmarking
8.3.4. Strategic Initiatives
8.4. Ubisoft
8.4.1. Company Overview
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
8.5. ELECTRONIC ARTS INC.
8.5.1. Company Overview
8.5.2. Financial Performance
8.5.3. Product Benchmarking
8.5.4. Strategic Initiatives
8.6. Take-Two Interactive Software, Inc.
8.6.1. Company Overview
8.6.2. Financial Performance
8.6.3. Product Benchmarking
8.6.4. Strategic Initiatives
8.7. Bethesda Softworks LLC
8.7.1. Company Overview
8.7.2. Financial Performance
8.7.3. Product Benchmarking
8.7.4. Strategic Initiatives
8.8. Zynga
8.8.1. Company Overview
8.8.2. Financial Performance
8.8.3. Product Benchmarking
8.8.4. Strategic Initiatives
8.9. Epic Games, Inc.
8.9.1. Company Overview
8.9.2. Financial Performance
8.9.3. Product Benchmarking
8.9.4. Strategic Initiatives
8.10. NetEase, Inc.
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking
8.10.4. Strategic Initiatives
LIST OF TABLES
1. Games App market - Key Market Driver Analysis
2. Games App market - Key Market Restraint Analysis
3. Global Games App Market Revenue Estimates & Forecast by Google Play Store, from 2017 - 2028 (USD Million)
4. Global Games App Market Revenue Estimates & Forecast by Apple iOS Store, from 2017 - 2028 (USD Million)
5. Global Games App Market Revenue Estimates & Forecast by Others, from 2017 - 2028 (USD Million)
6. Global Games App Market Revenue Estimates & Forecast, by Region 2017 - 2028 (USD Million)
7. Global Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
8. North America Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
9. North America Games App Market Revenue Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
10. U.S. Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
11. U.S. Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
12. Europe Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
13. Europe Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
14. Germany Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
15. Germany Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
16. France Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
17. France Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
18. U.K. Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
19. U.K. Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
20. Asia Pacific Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
21. Asia Pacific Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
22. China Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
23. China Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
24. India Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
25. India Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
26. Central & South America Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
27. Central & South America Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
28. Brazil Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
29. Brazil Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
30. Middle East & Africa Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
31. Middle East & Africa Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
32. South Africa Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
33. South Africa Games App Market Revenue Estimates & Forecast By Marketplace, 2017 - 2028 (USD Million)
34. Vendor landscape
1. Games App market - Key Market Driver Analysis
2. Games App market - Key Market Restraint Analysis
3. Global Games App Market Revenue Estimates & Forecast by Google Play Store, from 2017 - 2028 (USD Million)
4. Global Games App Market Revenue Estimates & Forecast by Apple iOS Store, from 2017 - 2028 (USD Million)
5. Global Games App Market Revenue Estimates & Forecast by Others, from 2017 - 2028 (USD Million)
6. Global Games App Market Revenue Estimates & Forecast, by Region 2017 - 2028 (USD Million)
7. Global Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
8. North America Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
9. North America Games App Market Revenue Estimates & Forecast, by Marketplace, 2017 - 2028 (USD Million)
10. U.S. Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
11. U.S. Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
12. Europe Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
13. Europe Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
14. Germany Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
15. Germany Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
16. France Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
17. France Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
18. U.K. Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
19. U.K. Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
20. Asia Pacific Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
21. Asia Pacific Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
22. China Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
23. China Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
24. India Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
25. India Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
26. Central & South America Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
27. Central & South America Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
28. Brazil Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
29. Brazil Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
30. Middle East & Africa Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
31. Middle East & Africa Games App Market Revenue Estimates & Forecast by Marketplace, 2017 - 2028 (USD Million)
32. South Africa Games App Market Estimates & Forecast, 2017 - 2028 (USD Million)
33. South Africa Games App Market Revenue Estimates & Forecast By Marketplace, 2017 - 2028 (USD Million)
34. Vendor landscape
LIST OF FIGURES
1. Games App Market Snapshot
2. Games App Market Segmentation & Scope
3. Games App Market Penetration & Growth Prospect Mapping
4. Games App Market Value Chain Analysis
5. Games App Market Dynamics
6. Games App Market Porter's Five Forces Analysis
7. Games App Market: Marketplace Movement Analysis
8. Games App Market: Regional Movement Analysis
1. Games App Market Snapshot
2. Games App Market Segmentation & Scope
3. Games App Market Penetration & Growth Prospect Mapping
4. Games App Market Value Chain Analysis
5. Games App Market Dynamics
6. Games App Market Porter's Five Forces Analysis
7. Games App Market: Marketplace Movement Analysis
8. Games App Market: Regional Movement Analysis
