'PRORIV' Company provides qualitative and quantitative research using a unique methodology developed to ensure better market understanding for the clients.
Focusing on the customers’ needs the experts have elaborated a series of interview techniques that reveal consumption peculiarities, perceptions of a specific brand and motivation factors.
Further studies are supposed to analyze market segments and key brands, estimate secondary motives and classify the most active socio-demographic groups.Interviewing survey informants enables to identify behavioral characteristics of buyers, reasons and choices. Practicing this approach 'PRORIV' Company discovers well-directed strategies and offers efficient business solutions. On this basis they perform extensive reports that feature:
- market share and segmentation;
- historical data;
- economic challenges;
- brand development prospects;
- consumers behavior analysis and classification;
- competitive landscape overview;
- product ratings; etc.