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Proriv Company: Market Research Reports

'PRORIV' Company provides qualitative and quantitative research using a unique methodology developed to ensure better market understanding for the clients.

Focusing on the customers’ needs the experts have elaborated a series of interview techniques that reveal consumption peculiarities, perceptions of a specific brand and motivation factors.

Further studies are supposed to analyze market segments and key brands, estimate secondary motives and classify the most active socio-demographic groups.

Interviewing survey informants enables to identify behavioral characteristics of buyers, reasons and choices. Practicing this approach 'PRORIV' Company discovers well-directed strategies and offers efficient business solutions. On this basis they perform extensive reports that feature:

  • market share and segmentation;
  • historical data;
  • economic challenges;
  • brand development prospects;
  • consumers behavior analysis and classification;
  • competitive landscape overview;
  • product ratings; etc.


PRORIV’s research findings are formula for success, launching a new product and increasing revenue.

Publications found: 27
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Customers’ behavior in the frozen semi-prepared food market ( including consumers’ perception maps of 16 the most popular brands) US$ 1,178.10

Methods of the research 1. Qualitative research. Depth interviews with frozen semi-prepared food consumers. Sampling – 50 respondents. The interview was carried out in order to: - reveal the consumpt...

February 2007 127 pages
The forecast of the meet products market development in 2007-2008 US$ 416.50

Methods of the research 1. Depth interviews with experts. 2. Depth interviews with consumers. ( 2 stages: 2005- sampling – 40 respondents, 2006 - sampling – 70 respondents) 3. Standardized interviews...

February 2007 32 pages
The forecast of the frozen food market development in 2007-2008 US$ 416.50

Methods of the research The forecast, presented in this research is based on the data of a complex market research dedicated to frozen food “How to create a successful brand in the Russian frozen foo...

January 2007 37 pages
The forecast of the confectionery market development in 2007-2008 US$ 416.50

Methods of the research When preparing this research the data from the following reports of Proryv company was used:- How to create a successful brand on the Russian confectionery market? (Supplemente...

January 2007 26 pages
Analytical reference «Possibilities and risks by production for private labels of the largest Russian retail chains» US$ 1,071.00

Methods of the research 1. Depth interviews with representatives of retail trade networks which develop or are going to develop own private labels. Interviews with well-known owners of private labels...

January 2007 35 pages
Consumers` perception of private labels of the Russian largest retail chains US$ 1,178.10

Methods of the research 1. Qualitative research of private labels consumers. Depth interviews with private labels consumers. Sampling – 50 respondents. The goals of the interviews were the following:...

January 2007 51 pages
Practice of creation of private labels by the largest Russian retail chains US$ 952.00

Methods of the research The information used in this research has been obtained by means of the method depth interview with representatives of retail trade networks, which develop or are going to deve...

January 2007 36 pages
How to create a successful brand in the Russian frozen food market? US$ 2,142.00

How to create a successful brand in the Russian frozen food market? An analytical research on the basis of analysis of experience of key Russian enterprises in branding and of perception of their tra...

December 2006 174 pages
How to create a successful brand in the Russian frozen food market? US$ 2,142.00

How to create a successful brand in the Russian frozen food market? An analytical research on the basis of analysis of experience of key Russian enterprises in branding and of perception of their tra...

November 2006 174 pages
Behavior of buyers in the Russian market of quick-frozen vegetables, berries and mushrooms US$ 833.00

Methods of the research 1. Comparison of data from different secondary sources (Federal service of official statistics), researches of the most authoritative marketing agencies, published opinions of...

November 2006 76 pages
Possibilities and risks by production for private labels of the largest Russian retail chains US$ 2,368.10

Methods of the research 1. Depth interviews with representatives of retail trade networks, which develop or are going to develop own private labels. Interviews with well-known owners of private labels...

October 2006 82 pages
The Russian market of sausages and meet delicatessen development structure, tendencies and dynamics in 2004-2005 US$ 833.00

Methods of the research The analysis and estimation in this report are based on comparison of data from various sources: 1. Official data obtained from Federal service of official statistics; 2. Inter...

September 2006 57 pages
Marketing strategies of ice cream manufacturers in the Russian market US$ 1,071.00

Methods of the research 1. Depth interviews with representatives of large and medium Russian companies producing ice cream, owners of brands, which became popular in the Russian ice cream market. Inte...

September 2006 56 pages
The most well-known brands of confectionery in Russia as viewed by consumers US$ 1,071.00

Methods of Research 1. Qualitative research. Depth interviews with the confectionery consumers. Sampling – 50 respondents. The goal of the interviews is to reveal the brands of confectionery which are...

September 2006 30 pages
Analytical reference «Segmentation of the consumers based on the motives of choice of the confectionery trademark» US$ 583.10

Methods of research 1. Qualitative research. Depth interviews with the confectionery consumers. Sampling – 50 respondents. The interviews were held with the purpose to single out the motives of choosi...

September 2006 47 pages
Marketing strategies of the confectionery producers on the Russian market US$ 1,178.10

Method of the research 1. Depth interviews with representatives of large and medium enterprises, participants of the Russian confectionery market, owners of trademarks which are well-known in Russia....

September 2006 51 pages
Analytical reference «Segmentation of consumers by their motivation of choice of the trademark of sausages» US$ 583.10

Methods of the research 1. Qualitative research. Depth interviews with sausages consumers. Sampling – 50 respondents. The interviews were conducted with the purpose to determine consumers` motivation...

September 2006 42 pages
Аnalytical reference «Segmentation of the consumers based on the motives of choice of the ice cream trademark» US$ 416.50

Methods of the research 1. Depth interviews with representatives of large and medium Russian companies producing ice cream, owners of brands, which became popular in the Russian ice cream market. Inte...

September 2006 26 pages
How to create a successful brand in the Russian ice cream market? Supplemented version of 2006 US$ 2,142.00

Methods of the research: 1. Depth interviews with representatives of large and medium Russian companies producing ice cream, owners of brands, which became popular in the Russian ice cream market. Int...

July 2006 159 pages
How to create a successful brand on the Russian confectionery market? Supplemented version of 2006 US$ 2,142.00

Methods In this research we used the following methods of obtaining information: 1. Depth interviews with the representatives of large and medium enterprises, the players of the Russian confectionery...

July 2006 153 pages
Consumers` expectations relating premium beer brands in Russia: The research prepared on the basis of non-standardized interviews with beer consumers US$ 1,178.10

The present research was carried out by means of non-standardized (non-formalized) interview with consumers of expensive beer brands (the retail price higher than 40 rubles). The goal which had been...

July 2006 38 pages
Quantitative research of the confectionery market in large Russian cities (consumers’ poles in 12 large Russian cities) US$ 2,142.00

Methods of Research Personal standardized interviews with confectionery consumers. The total volume of the sampling is 1400 respondents. The representation of the sampling is guaranteed due to its quo...

June 2006 151 pages
Buyers’ and consumers’ behavior in the confectionery market in large Russian cities (the poles of consumers in 12 large russian cities) US$ 1,178.10

Methods of research Personal standardized interviews with confectionery consumers. The total amount of sampling comprises 1400 respondents. The representative sampling was provided due to applying of...

June 2006 97 pages
Capacity and structure of the confectionery market in the large cities of the european part of Russia (including North-West, South and the Urals) and Moscow US$ 1,178.10

Methods of research Personal standardized interviews with the confectionery consumers. The general volume of representation is 1400 respondents. The representation of sampling is ensured by applying q...

June 2006 61 pages
The review of the Russian market of ravioli and the frozen meat semi-prepared food US$ 535.50

Methods of the research 1. Comparison of data from various secondary sources (Federal service of official statistics, researches of the leading Russian marketing agencies). 2. Interviews with branch e...

May 2006 59 pages
Quantitative research of the Russian tea market (polling in 21 largest cities in Russia) US$ 1,178.10

Methods of the research 1. Standardized interviews with tea consumers. The total sampling amounts to 1600 respondents. Representativeness of the sampling has been provided by use of quotes. Quotes on...

May 2006 83 pages
Effective marketing and branding strategies in the Russian sausages market: an analytical research on the basis of analysis of branding experience of key Russian enterprises US$ 1,178.10

Methods of the research 1. Depth interviews with representatives of sausage manufacturers, owners of popular brands in the Russian market. Interviews were conducted with representatives of absolute ma...

April 2006 93 pages

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