The forecast of the frozen food market development in 2007-2008

Date: January 22, 2007
Pages: 37
Price:
US$ 390.00
Publisher: Proriv Company
Language:
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), CD-ROM Mail Delivery
ID: F0367DCB1D1EN
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The forecast of the frozen food market development in 2007-2008
Methods of the research



The forecast, presented in this research is based on the data of a complex market research dedicated to frozen food “How to create a successful brand in the Russian frozen food market? An analytical research on the basis of analysis of experience of key Russian enterprises in branding and of perception of their trade marks by consumers”, which was carried out by the experts of Proryv company in October-November 2006


Within the bounds of this research the following methods were used:

1. Interviews with representatives of frozen food manufacturers


2. Qualitative research. Depth interviews with frozen food consumers. Sampling – 50 respondents.


3. Quantitative research. Standardized interviews with frozen food consumers (representational sampling in Moscow, 1000 respondents)


Abstract


The forecast, presented in this research is based on the data of a complex market research dedicated to frozen food “How to create a successful brand in the Russian frozen food market? An analytical research on the basis of analysis of experience of key Russian enterprises in branding and of perception of their trade marks by consumers”, which was carried out by the experts of Proryv company in October-November 2006


The method of consumers segmentation by the main motive of choice, used by Proryv Company, allows to understand the reasons and peculiarities of behavior of different consumer groups, to forecast changes in the market structure, to predict the most effective positioning strategies and possible ways of market development.
Introduction


Part 1. Extrapolation forecast of frozen food segments market


1. Frozen food market in 2006

Ravioli segment


Meet semi-prepared food segment

Pancakes segment

Quick-frozen vegetables, fruit and mushrooms segment

Frozen sea-food segment


2. The forecast of frozen food market development until 2009


The market reaches extrapolation stage


The market grows faster in a mean and premium price segment


Russians began to eat more meet and fowl semi-prepared food


Prospective market segments


Part 2. The forecast of frozen food market development based on the motivational research of consumers’ behavior.


1. Conservative consumers segments.


2. The “naturalist” consumers segment


3. The “rationalist” consumers segment


4. The segment of consumers which want to get “ more filling” in pancakes


5. The segment of consumers which prefer home-made taste of food


6. The “experimentalist” consumer segment


Summary. The main development trends of the frozen food market in 2007-2008


Quantity of charts: 11

Quantity of tables: 9



( The list of charts and tables will be sent by request.)

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