Capacity and structure of the confectionery market in the large cities of the european part of Russia (including North-West, South and the Urals) and Moscow

Date: June 22, 2006
Pages: 61
Price:
US$ 1,090.00
Publisher: Proriv Company
Language:
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), CD-ROM Mail Delivery
ID: C139D8172EBEN
Leaflet:

Download PDF Leaflet

Capacity and structure of the confectionery market in the large cities of the european part of Russia (including North-West, South and the Urals) and Moscow
Methods of research

Personal standardized interviews with the confectionery consumers. The general volume of representation is 1400 respondents. The representation of sampling is ensured by applying quotes. The following quotas are taken into consideration: sex, age and income according to socio-demographic parameters of universal set.

The region of the research:

The European part of Russia, including North-Western, Central, Southern Federal Regions, The Volga region and the Urals. The audit of the consumers was held in 6 cities with the population of more than 1 mln people (Moscow, St Peterburg, Nijnij Novgorod, Samara, Rostov-on-Don, Ekaterinburg) and 6 cities with the population between 500 thousand to 1 mln people (Krasnodar, Yaroslavl, Saratov, Voronej, Lipetsk, Ulyanovsk).

Abstract

In this research we analyzed the capacity and structure of the confectionery market both on the level of large Russian cities and in Moscow. We evaluate the capacity of the market and its segments, the dynamics of developing of the market as a whole and it segments during the previous year. We present the well-founded forecast of the segments of the confectionery market for the nearest 2 years.

In this report we give the detailed and close analysis of the competitive medium in each of the segments under study, the share of the leading trademarks, the dynamics of switching the consumers’ preferences from one trademark to another.

Most advantageous segments of the market are defined to create the brands for the nation as a whole (based on the analysis of the competitive medium and comparative analysis of the growth rate of the market segments).

The goals of investigation:

1. To define the market capacity of confectionery market.

2.To define the capacity of the segments of confectionery market (cookies, crackers and ship’s biscuits, waffles and waffle cakes, spice-cakes, fancy cakes, cakes and rum babas, Swiss rolls and others) in natural and monetary value.

3. To define the capacity of the segments of the market of biscuits (by kinds: sugar, short, dry, oatmeal, multi-layers, with fillings, glazed, assorted).

4. To define the capacity of the segments of spice-cakes market (usual, with fillings, glazed).

5. To define the dynamics of developing of:

a. Confectionery market;

b. The segments of confectionery market;

с The market in the period 2005 - 2006.

6. To define the share of products sold by weight vs. packed products inside the segments of cookies, including oatmeal cookies, waffles and spice-cakes. To define the dynamics of these markets by this attribute.

7. To define the segment of the market of the main producers on the confectionery market as a whole and by segments defined in point 2.

8. The forecast of modifications of the market structure (by groups of products) for the nearest 2 years.

9. To define the dynamics of switching the consumers from one sort of confectionery products to others.

Groups of products under study:

1. cookies (including sugar, short, dry, oatmeal, multi-layers, with fillings, glazed, assorted);

2. crackers and ship’s biscuits;

3. waffles and waffle cakes;

4. spice-cakes;

5. fancy cakes and pastry;

6. muffins and babas;

7. Swiss rolls;

8. zwiebacks;

9. barankas of different kinds.

Introduction

Part 1. The capacity and structure of the confectionery market in large Russian cities

1. The capacity and structure of the confectionery market in the large cities in the European part of Russia.

2. The structure of the confectionery market in large Russian cities

3. The capacity and structure of the cookies segment in large Russian cities

The structure of the segment of packed cookies

The structure of the segment of cookies sold by weight

4. The capacity and structure of the spice-cakes segment in large Russian cities

5. The capacity and structure of the crackers and ship’s biscuits segment in large Russian cities

6. The capacity and structure of the waffle segment in large Russian cities

7. The capacity and structure of the waffle cakes segment in large Russian cities

8. The capacity and structure of the fancy cakes and pastry segment in large Russian cities

9. The capacity and structure of the muffins and babas segment in large Russian cities

10. The capacity and structure of the Swiss rolls segment in large Russian cities

11. The capacity and structure of the zwiebacks segment in large Russian cities

12. The capacity and structure of the barankas segment in large Russian cities

13. The dynamics of switching the consumers’ preferences between the confectionery market segments in large Russian cities

14. The dynamics of switching the consumers’ preferences between the segments of packed products versus products sold by weight

15. The confectionery market development forecast for the nearest 2 years.

Part 2. The competitive medium on the confectionery market in large Russian cities

1. The sugar cookies segment

2. The short cookies segment

3. The oatmeal cookies segment

4. The multi-layers cookies segment

5. The cookies with fillings segment

6. The glazed cookies segment

7. The segment of spice-cakes without fillings

8. The segment of spice-cakes with filling

9. The crackers and ship’s biscuits segment

10. The waffles segment

11. The waffle cakes segment

12. The fancy cakes and pastry segment

13. The muffins and babas segment

14. The Swiss rolls segment

15. The zwiebacks segment

16. The barankas segment (including sooshkas, barankas and bagels)

17. The segments of the confectionery market having the most favorable competitive medium

Part 3. The capacity and structure of the confectionery market in Moscow

1. The capacity of the confectionery market in Moscow

2. The structure of the confectionery market in Moscow

3. The capacity and structure of the cookies segment in Moscow

The structure of the segment of packed cookies in Moscow

The structure of the segment of cookies sold by weight in Moscow

4. The capacity and structure of spice cookies segment in Moscow

5. The capacity and structure of the crackers and ship’s biscuits in Moscow

6. The capacity and structure of the waffles segment in Moscow

7. The capacity of waffle cakes segment in Moscow

8. The capacity of fancy cakes and pastry segment in Moscow

9. The capacity of the muffins and babas segment in Moscow

10. The capacity of Swiss rolls segment in Moscow

11. The capacity and structure of the zwiebacks segment in Moscow

12. The capacity and structure of barankas segment in Moscow

Conclusions

List of charts

Chart 1. The capacity of confectionery market in large cities of the European part of Russia in comparison with the capacity of the Russian market as a whole, in natural value, thousand tons.

Chart 2. The capacity of confectionery market in large cities of the European part of Russia in comparison with the capacity of the Russian market as a whole, in monetary value, bln rubles, retail prices.

Chart 3. The structure of confectionery market in the large Russian cities in natural value.

Chart 4. The structure of confectionery market in the large Russian cities in monetary value.

Chart 5. The structure of confectionery market in the large Russian cities in natural and monetary value (to compare).

Chart 6. The cookies segment structure in large Russian cities, in natural value.

Chart 7. The cookies segment structure in large Russian cities, in natural and monetary value.

Chart 8. The cookies segment structure by type (sold by weight or packed) in large Russian cities, in natural value.

Chart 9. The cookies segment structure by type (sold by weight or packed) in large Russian cities, in natural and monetary value.

Chart 10. The correlation of consumption of packed and sold by weight cookies in large Russian cities in natural value.

Chart 11. The structure of the packed cookies segment in natural value.

Chart 12. The structure of the packed cookies segment in large Russian cities in natural and monetary value.

Chart 13. The structure of the segment of cookies sold by weight in large Russian cities in natural value.

Chart 14. The structure of the segment of cookies sold by weight in large Russian cities in natural and monetary value.

Chart 15. The structure of the segment of spice-cakes in large Russian cities in natural value.

Chart 16. The structure of the segment of spice-cakes in large Russian cities in natural and monetary value.

Chart 17. The spice-cakes segment structure by type (sold by weight or packed) in large Russian cities, in natural value.

Chart 18. The spice-cakes segment structure by type (sold by weight or packed) in large Russian cities, in natural and monetary value.

Chart 19. The correlation of consumption of packed spice-cakes versus sold by weight in large Russian cities in natural value.

Chart 20. Market shares of the most famous brands of sugar cookies on confectionery market in large Russian cities.

Chart 21. The dynamics of changing consumers’ preferences regarding the most well-known brands of sugar cookies in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of sugar cookies.

Chart 22. Market shares of the most well-known brands of short cookies on the confectionery market in large Russian cities.

Chart 23. The dynamics of changing consumers’ preferences of the most well-known brands of short cookies in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of short cookies.

Chart 24. Market shares of the most well-known brands of oatmeal cookies on the confectionery market in large Russian cities.

Chart 25. The dynamics of changing consumers’ preferences of the most well-known brands of oatmeal cookies in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of oatmeal cookies.

Chart 26. Market shares of the most well-known brands of multi-layers cookies on the confectionery market in large Russian cities.

Chart 27. The dynamics of changing consumers’ preferences of the most well-known brands of multi-layers cookies in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of sugar cookies.

Chart 28. Market shares of the most well-known brands of cookies with fillings on the confectionery market in large Russian cities.

Chart 29. The dynamics of changing consumers’ preferences of the most well-known brands of cookies with fillings in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of cookies with fillings.

Chart 30. Market shares of the most well-known brands of glazed cookies on the confectionery market in large Russian cities.

Chart 31. The dynamics of changing consumers’ preferences of the most well-known brands of glazed cookies in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of glazed cookies.

Chart 32. Market shares of the most well-known brands of spice-cakes on the confectionery market in large Russian cities.

Chart 33. The dynamics of changing consumers’ preferences of the most well-known brands of spice-cakes in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of spice-cakes.

Chart 34. Market shares of the most well-known brands of spice-cakes with fillings on the confectionery market in large Russian cities.

Chart 35. The dynamics of changing consumers’ preferences of the most well-known brands of spice-cakes with fillings in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of spice-cakes with fillings.

Chart 36. Market shares of the most well-known brands of crackers and ship’s biscuits on the confectionery market in large Russian cities.

Chart 37. The dynamics of changing consumers’ preferences of the most well-known brands of crackers and ship’s biscuits in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of crackers and ship’s biscuits.

Chart 38. Market shares of the most well-known brands of the waffles segment on the confectionery market in large Russian cities.

Chart 39. The dynamics of changing consumers’ preferences of the most well-known brands of waffles segment in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of waffles.

Chart 40. Market shares of the most well-known brands of waffle cakes segment on the confectionery market in large Russian cities.

Chart 41. The dynamics of changing consumers’ preferences of the most well-known brands of waffle cakes in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of waffle cakes.

Chart 42. Market shares of the most well-known brands of fancy cakes and pastry segment on the confectionery market in large Russian cities.

Chart 43. The dynamics of changing consumers’ preferences of the most well-known brands of fancy cakes and pastry segment in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of fancy cakes and pastry.

Chart 44. Market shares of the most well-known brands of muffins and babas segment on the confectionery market in large Russian cities.

Chart 45. The dynamics of changing consumers’ preferences of the most well-known brands of muffins and babas segment in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of muffins and babas.

Chart 46. Market shares of the most well-known brands of Swiss rolls segment on the confectionery market in large Russian cities.

Chart 47. The dynamics of changing consumers’ preferences of the most well-known brands of Swiss rolls segment in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of Swiss rolls.

Chart 48. Market shares of the most well-known brands of zwiebacks on the confectionery market in large Russian cities.

Chart 49. The dynamics of changing consumers’ preferences of the most well-known brands of zwiebacks in large Russian cities, in per cent of consumers who encreased/ decreased the consumption of a trademark as referred to the total of consumers of zwiebacks.

Chart 50. Market shares of the most well-known brands of barankas segment on the confectionery market in large Russian cities.

Chart 51. The dynamics of changing consumers’ preferences of the most well-known brands in barankas segment in large Russian cities, in per cent of consumers who increased/ decreased the consumption of a trademark as referred to the total of consumers of barankas.

Chart 52. The correlation of local and federal brands in the segments of confectionery market.

Chart 53. The capacity of Moscow confectionery market as compared to the capacity of the market of the large Russian cities and the whole Russia, in natural value, thousand tons

Chart 54. The capacity of Moscow confectionery market as compared with the capacity of the market of the large Russian cities and the whole Russia, in monetary value, bln rubles.

Chart 55. The structure of confectionery market of Moscow in natural value.

Chart 56. The structure of confectionery market in Moscow in monetary value.

Chart 57. The structure of confectionery market in Moscow in natural and monetary value (comparison).

Chart 58. The structure of confectionery market in Moscow in comparison with the structure of confectionery market in large Russian cities, in natural value.

Chart 59. The structure of confectionery market in Moscow in comparison with the structure of confectionery market in large Russian cities, in monetary value.

Chart 60. The structure of the cookies segment, in natural value.

Chart 61. The structure of the cookies segment in Moscow in natural and monetary value, in comparison.

Chart 62. The structure of the cookies segment in Moscow as compared to the structure of this segment in large Russian cities, in natural value.

Chart 63. The structure of the cookies segment in Moscow as compared to the structure of this segment in large Russian cities, in monetary value.

Chart 64. The structure of the cookies segment by types (packed sold by weight) in Moscow as compared to the structure of this segment in large Russian cities, in natural value.

Chart 65. The structure of the cookies segment by types (packed sold by weight) in Moscow as compared to the structure of this segment in large Russian cities, in monetary value.

Chart 66. The structure of the packed cookies segment in Moscow, in natural value.

Chart 67. The structure of the packed cookies segment in Moscow as compared to the structure of this segment in large Russian cities, in natural value.

Chart 68. The structure of the packed cookies segment in Moscow as compared to the structure of this segment in large Russian cities, in monetary value.

Chart 69. The structure of the segment of cookies sold by weight in Moscow, in natural value.

Chart 70. The structure of the segment of cookies sold by weight in Moscow, in natural and monetary value.

Chart 71. The structure of the segment of cookies sold by weight in Moscow as compared to the structure of this segment in large Russian cities, in natural value.

Chart 72. The structure of the segment of cookies sold by weight in Moscow as compared to the structure of this segment in large Russian cities, in monetary value.

Chart 73. The structure of spice-cakes segment in Moscow, in natural and monetary value.

Chart 74. The structure of spice-cakes segment in Moscow, as compared with the structure of this segment in large Russian cities, in natural and monetary value.

Chart 75. The structure of the spice-cakes segment in Moscow by type (packed/ sold by weight) in natural and monetary value.

List of tables

Table 1. Allocation of sampling of the research by cities.

Table 2. The structure of the sampling by socio-demographic parameters.

Table 3. The structure of the sampling by the type of trade facilities.

Table 4. The structure of confectionery market and dynamics of growing of its segments from 2005 to 2006.

Table 5. Growth rate of packed products vs. products sold by weight within each segment of confectionery from 2005 to 2006.

Table 6. The forecast of the growth rate. Growth rate of packed products vs. products sold by weight within each segment of confectionery from 2005 to 2006.

Table 7. The rate of growth in the segments with the rare competitive medium.

Skip to top


Ask Your Question

Capacity and structure of the confectionery market in the large cities of the european part of Russia (including North-West, South and the Urals) and Moscow
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: